The document outlines a social media marketing campaign to increase awareness of and drive traffic to www.islandbreaks.co.uk. The campaign will focus on increasing followers on Facebook and Twitter by 25% and 10% respectively using promotions on these platforms. It will also use a "Sneaky Squirrel" character across social media along with discounted hotel, activity, and ferry prices to further engage customers online. Staff will monitor social platforms daily to track engagement and the budget allocates most funds to staff costs with additional amounts for partnerships, contingencies, and discounts.

2.  RAISE AWARENESS ONLINE
 DRIVE TRAFFIC TO WWW.ISLANDBREAKS.CO.UK
 USE OF SOCIAL MEDIA SITES: FACEBOOK + TWITTER

3. 1

5. 2

6.  PRIMARY SOCIAL MEDIA PLATFORM
 CURRENTLY AT: 2,176 FOLLOWERS COMPARED TO 15,933
LIKES
 AIM TO INCREASE BY 25% USING THE YEARS CAMPAIGN
(10PW)
 DO SO BY INCORPORATING SNEAKY SQUIRREL USING
FOLLOWERS/RETWEETS/FAVOURITES

7.  CURRENTLY AT: 15,933 LIKES
 AIM TO INCREASE BY 10% USING THE YEARS CAMPAIGN
 CONSTANTLY MONITOR PROGRESS

8.  LOWER COSTS
 BUILD COMMUNITY
 LEAVING THE COMMENT BOX

9. 3

17.  OUTSIDE COST
 UP & COMING APP
 „SNAPSHOT SQUIRREL‟
 PHOTO BOMBING
 #SNAPSHOTSQUIRREL
 #ISLANDBREAKS
 5 A WEEK ONTO
ISLANDBREAKS.CO.UK FOR
CHANCE TO WIN

18. 4

20. 5

21.  SOCIAL MEDIA MAIN FOCUS
 DAILY MONITOR OF RETWEETS/LIKES/WEBSITE HITS
 TWITTER – HALF AN HOUR
 FACEBOOK – AN HOUR
 INSTAGRAM – HOUR
 BLOGS – TWICE A DAY

22.  BUDGET = £50,000
 STAFF RATE = £35,000
 PARTNERSHIP = £5,000
 CONTINGENCY FEES = £5,000
 INSTAGRAM = £1,000
 HOTEL DISCOUNTS - £1,000
 ACTIVITY DISCOUNTS - £1,500
 FERRY DISCOUNTS - £1,500

24. “If it doesn't exist on the
internet, it doesn't exist.”
Kenneth Goldsmith

25. BLAH
TWEET US – @VITALITYPR
FACEBOOK US – VITALITY PR GROUP