The document discusses whether traditional television is dead or simply unfashionable. It argues that traditional television is neither dead nor unfashionable, but rather an evolving medium with new opportunities. To succeed, television providers need to focus on delivering a holistic customer experience, enabling content discovery across multiple screens, and creating an engaging social experience through connectivity.

1. !
is traditional television dead !
… or simply unfashionable ?!
martijn van balken
503-780-9666
martijn@uconi.com

2. winning [back] customers
customers have become less loyal towards their provider !
“just” delivering the content is not good enough anymore!
relationships can be build !
when making customers’ lives easier!

3. back to basic to innovate
product features should follow the basic customer needs !
and where there is an opportunity to innovate !
additional advanced features can be considered!

4. content discovery
a product offering should provide a holistic customer experience !
and enable content discovery!
allowing customers to find recommended content !
they did not know it was there!

5. social media
people want to gather together to watch TV and share the experience !
social TV can fill the gaps!
as it is about connecting people who have something in common!
which creates trust !

6. TV is entertaining
the TV experience should be fun and entertaining!
whereby interactivity should not be a burden !
but enhance the overall viewing experience !
and be an invite to discover more!

7. content is everywhere
the video experience is not tied to only the home [network] !
wherever customers are !
they should be able to engage with you !
and your content offering!

8. holistic customer experience
the user experience with your product should feel as an end-to-end experience!
when using a remote control the customer should have the perception !
that it was created with the thought in mind to navigate the user interface !
instead of being regarded as another peripheral !

9. time is of the essence
over-the-top providers are approaching fast and will take market share!
and your product is as good as those that create it !
you need to be a step ahead!
if you want to be better !

10. but …
traditional television is neither dead !
nor unfashionable !
it is an evolving medium !
with new opportunities ahead !
enabling an engaging multi screen video experience !

11. thank you
martijn van balken
503-780-9666
martijn@uconi.com
!