(transcript in notes below) This was a talk I delivered at IgniteNYC 14, where I talked about making failure experiences interesting, through the principles of storytelling.
A handful of things to have on mind when thinking about "mobile." 3 to 5 of them, depending on how you look at it. Not a lot of words but click the images for more detail & explanation.
A handful of things to have on mind when thinking about "mobile." 3 to 5 of them, depending on how you look at it. Not a lot of words but click the images for more detail & explanation.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
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Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Editor's Notes
A quick preface. This was a talk given at IgniteNYC 14, at which the theme of the night was “Fails, Facepalms, and Spinouts: Stories from the Other Side of Failure.” As I’m sure you know, we’re now full flush in a culture of “failure is cool.” You know, “fail faster” and the like. Once upon a time my colleague Caleb and I would joke about it, and one day he made the brilliant observation above. So I’ve thought of this talk as sort of like “what to do when failing fast just isn’t enough.”
Anyway, I’m going to get right to the lesson, because it’s important. Thing is that I’ve come to feel that when a lesson is important enough, it does it no justice to teach it quickly. Few things of lasting importance can be taught in a how-to. So I’m not going to teach this lesson. It’s better that I use this time to give you a couple starting points to build from: 1) how I came to learn it, and 2) the how & why it works. I’ll start with how I came to learn it.
See, this talk was going to start with a story in Kuwait, where I was a military intelligence analyst. I worked from this sophisticated intelligence war room. But outside of that it was all desert. And militaries have always been concerned with basic things like keeping soldiers hydrated, but if you can imagine in Kuwait, this was huge . So basically, on this particular camp there was the war room but everything else was just these big warehouses - and they were packed full of bottled water. And all day every day, all you heard was: “Drink water! Drink water! Stay hydrated!”
Suffice to say that thinking about water was a significant part of our day. The only other thing to do really was to go to Kuwait City, and like hang out at the mall. But this was 2002 - right before the war. Attacks on soldiers outside of the base were a dangerous reality. So imagine the one time my buddies and I go:
We park underground and we’ve got to take an elevator to go up. But halfway up the elevator shuts down! The lights black out. No one says anything, but we’re all thinking the same thing: game over, we’re dead.
Later in conversation we found that we were all thinking different variations of various grisly ends. For me it was: Possible Scenario #1: poisonous gas from the ceiling. Possible Scenario # 2: the doors open to an ambush and we get gunned down. Either way, clearly this was failure.
So there’s these endless moments of complete silence, but eventually someone does say something - and sure enough it’s: OH MY GOD WE’RE ALL GOING TO DEHYDRATE!! Which of course was scary then - but loads of laughs now...I mean, it turns out we just pulled open the doors so that we could climb out and escape. And this left me with a fairly good metaphor for failure, right? Potentially bad scenario, but hey just find some way to escape.
And I had lots of stories like that. I mean, eventually I escaped from a potential lifetime of intelligence world bureaucracy in DC.….That landed me in advertising....but hey I escaped from that trap too. So I was going to tell all these stories, and write this talk about escape. But I got concerned that it’d basically just be me talking about myself, with no actual use to an audience.
See, personal stories are entertaining - and certainly they can be deeply moving. But I wanted to avoid being too much like a motivational poster (or the modern-day tumblr equivalent) - important in its way, and maybe even deeply moving. But not necessarily containing information that you can apply to your own life in a practical way. So as entertaining as they are, I didn’t have stories that were “escape” in that perfectly metaphorical way of talking about “failure” that you can apply to your own life. And I wanted to do more than just talk about myself. All of this concerned me.
I took some time thinking about it. And as I did, I ran into a talk by this guy known as the “Mad Scientist of Music.” He’s always tinkering with sounds and making his own zany instruments and so on.
And so he spends his time with all these silly and very unconventional music-like experiments. If you can imagine, people sometimes consider him a failure as a musician: is what he’s doing really “music”?
Well at some point in his life he stops trying to answer that question (“but is it really music ?”), and he becomes concerned with this one instead: is it interesting .
Which immediately reminds me of Clay Shirky. One time he’s talking about the Interactive Telecommunications Program he teaches at NYU. (ITP is this hybrid media lab, where people build fantastically silly things. Like this box of mud and sensors, for example.)
He says at their student demo shows, people always say “hey that’s great!” - and then inevitably they ask the question: “...but what does it do?” (Is it useful??)
But he says it’s something the staff never asks of the students - only this. (Is it interesting?) He says that when it comes to doing important work, interestingness you simply cannot fake.
So aha! I had this revelation that solved my earlier problem: instead of racking my head around “is it escape ?”, it became much more important to talk about making failure interesting . And this leaves us with a question: what makes things interesting? Well....intuitively we know that it’s “story,” right? But story is complicated, as you also know - so that important lesson I mentioned at the beginning, it’s the second starting point.
The next few slides cover a set of (seemingly unrelated) things around the complex notion of “story” - how & why interestingness works. I’ll call it the principles of “ontological reappropriation.” But I made this phrase up of course, so you can still call it storytelling. Either way it starts with positioning. What you see here is “trash,” but it’s positioned as “art.”
And If you can imagine, the guy Justin behind these is an “artist,” and he’s made a killing selling these as “art.” The reason this works has roots in that word I used, ontology. This is the study of how things are classified, and how classifications give things meaning.
See, artists like Justin and our friend Magritte here have long known that if you first get people to classify you as an artist, then it then doesn’t matter whether you call something a pipe or a painting, because people will give you money for it. They intuitively understand that classification and meaning are incredibly fluid.
This I learned in university - and not while studying advertising, by the way! Only by putting this varied set of five things all in one place. When you do this what you find is that with the right story you can embed meaning - and I mean philosophically, linguistically, psychologically valuable meaning - into anything! (Even failure.) In other words you can “reappropriate” meaning through story .
Now, this has the potential to sound a little shady. And unfortunately it provides barriers for some people - I think it is the reason some people never learn to tell interesting stories. To those people I will say this: you can call it lying or what you want, but it’s important to note something about the relationship between authority and story. See, there’s something that’s changed over the last decade or so that makes this kind of “lying” work, and it is this:
We live in an age of transparency. Only in transparent environments can lies or this kind of “story” be meaningful. This sounds counterintuitive, but bear with me - here’s a clue to what I mean: In transparent environments, the weight of authority is assigned by its audience, not its issuer. We’re going to have to turn back to our friends in the military to explain.
See, traditionally an organization issues a symbol of authority, like when the U.S. Army tells someone they are a “captain,” and that they have rank over soldiers.
Symbol is the key word though, because authority is actually just a made up thing, right? It only has weight when some entity provides it with substance . So in this case the soldier can refuse to recognize the authority of the captain, but the Department of Justice will convince him otherwise with jail time. (substance!)
Contrast that with something like titles on LinkedIn - where everyone kinda has to tell a story about their authority, right? So I can be like “Chief Culture Officer” or “Chief Innovation Officer” or whatever - but in an age of transparency, one way or another you’ll find out what it is that I really do. In other words, my title is a story - but I want to make my business your business, it doesn’t guarantee that you’ll be interested. (substance!) That part falls upon me, the person with “authority,” through the way I position my experiences. So that when you find out what I really do, you’re actually interested.
Which brings us back to this. It is upon all of us as storytellers to make people interested in our experiences. Again, exactly how to do that is a lesson I didn’t teach today - it’s too important to teach quickly. But I hope I’ve given you enough of the things around it that you can think about what this all means in your own life.
See, my challenge for you is this: To always use your experiences - failure or otherwise - as the pieces of things that make someone interested in what you do .
And that’s all I’ve got for you! I’m in the business of making things interesting, particularly for organizations trying to adapt to a crazy changing world - but I’ll let you find that out on your own since I’m pretty easy to find. Thanks for bearing with me and enjoy!