This is the deck from the March 26 2014 Webinar from Channel IQ. You can view the webinar on-demand from the Channel IQ Website. www.channeliq.com Do you feel like you’re going to war against Amazon and other marketplaces? Think again. The real problem may be closer than you think. The problem is sellers; unknown, unauthorized, and dragging your products into the marketplace without your consent. Don’t be so quick to blame the marketplace. It’s time to clean up your supply chain and sales channels first. Sometimes that seller is right in front of you; a pseudonym, a ghost, an authorized seller doing a little something on the side. But how do you figure that out? It’s not about the fight, it’s about the investigation. In this deck you will learn: • Techniques that these operators use to hide, • Techniques they can use to get your product • Techniques you can use against a distributor or known associate • Why public domain sources are best and why we use them • Some cases where the violator was surprisingly known • The aftermath of what can and does happen when you enforce against a known entity • Preventative measures

1. Channel IQ
350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654
312.846.1199
www.channeliq.com
Channel IQ | Know What You Don’t Know Series:
Is The Enemy at Your Door? | Identifying
Unauthorized Sellers on Online Marketplaces
David Howell | Director, Brand Protection, Channel IQ
Dustin Busmann | Investigation & Enforcement, Channel IQ
Chris Vice | Global E-Commerce Manager, HARMAN Professional

2. David Howell
Channel IQ
Introductions
Today’s Guest Speakers
Chris Vice
HARMAN Professional
Dustin Busmann
Channel IQ

3. 3

4. 4

5. 5

6. KEY TOPICS
Knowing when to
say “when.”
6

7. Survey
7

8. Seven Key Topics
What are some techniques that 3P
sellers use to hide their identity from
the manufacturer?
8

9. Seven Key Topics
What are some techniques 3P
sellers use to source the products
they are selling?
9

10. Seven Key Topics
What are some techniques a
manufacturer can take against a 3P
seller, distributor, unauthorized, or
authorized seller they identify?
10

11. Seven Key Topics
Why is searching public domain
sources the best source for
information?
Why should you use them, from the
BBB to state filings?
11

12. Seven Key Topics
What about a case where an
infringer was surprisingly identified,
from a current authorized seller to
even a trusted distributor?
12

13. Seven Key Topics
The aftermath: What can, and
usually does, happen when a
manufacturer enforces their policy
against sellers, unauthorized or
authorized?
13

14. Seven Key Topics
What preventative measures can a
manufacturer take?
14

15. 1515

16. Product Buys
The Results
16

17. Product Buys
What were we looking for?
17

18. 1818

19. What are We Looking For?
If you can find a State, you know where to begin looking
By looking over the feedback
portion of the site we find a
feedback record with a postal
tracking number.
19

20. What are We Looking For?
If you can find a State, you know where to begin looking
Using this tracking number, the
point of origin is definitely
California.
20

21. What are We Looking For?
Public sources yield a lot of information
By searching the California public
business registration database
we find a likely match
21

22. What are We Looking For?
Public sources yield a lot of information
Where there is one, there might be two…
22

23. What are We Looking For?
Public sources yield a lot of information
…or three?
23

24. What are We Looking For?
Public sources yield a lot of information
I wonder what else might be at these addresses
24

25. What are We Looking For?
Public sources yield a lot of information
BBB is a great source of
information.
25

26. What are We Looking For?
Public sources yield a lot of information
Phone numbers can survive address changes.
26

27. What are We Looking For?
Public sources yield a lot of information
Business registrations can reveal your aliases too if you are not careful.
27

28. What Was the Outcome?
• Channel IQ connected the dots
• Channel IQ handed the investigation to HARMAN
• HARMAN chose to execute on the information
28

29. Q&A
Webinar Recap
29

30. Enforcing Your Online Policy
Who’s Duty is it to Police the Internet?
30

31. Channel IQ
350 West Ontario Street, 6th & 7th Floors
Chicago, IL 60654
www.channeliq.com
For More Information Please Contact:
Thank You
David Howell: dhowell@channeliq.com