Respondents in 15 developed countries around the world who are in a relationship are more likely to say they are ‘happy’ (78%) than those who are not (67%). They are also more likely to rate their personal financial situation as strong (29% versus 21% for those not in a relationship). The findings reflect a new poll by global research company Ipsos on behalf of Reuters News. The research was conducted online in the following countries: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and the United States. For full results: http://ipsos-na.com/news-polls/pressrelease.aspx?id=6424

1. Global @dvisor
Valentine’s Day: Correlations
Between Relationship Status and
Happiness, Financial Situation
Valentine’s Day: Global Correlations Between Relationship Status
and Happiness, Financial Situation

2. Global @dvisor
Methodology
• These are findings of the research conducted by global research company Ipsos. The research was
conducted on the “G@52”wave between December 4-18, 2013.
• The monthly Global @dvisor data output is derived from a balanced online sample in 24 countries around
the world via the Ipsos Online Panel system.
• For the results of the survey presented herein, an international sample of 18,153 adults aged 18-64 in the
US and Canada, and age 16-64 in all other countries, were interviewed.
• Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel
with the exception of Argentina, Belgium, Hungary, Poland, South Korea and Sweden, where each have a
sample approximately 500+.
• The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000
is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their
respective general populations.
• In countries where internet penetration is approximately 60% or higher, the data output is considered to
reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy,
Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States.
© 2014 Ipsos
Valentine’s Day: Global Correlations Between Relationship Status
and Happiness, Financial Situation
2

3. Global @dvisor
Analytic Components
Taking all things together, would you say you are…
Very happy
Rather happy
Not very happy
Not happy at all
Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial
situation is very strong today and 1 means it is very weak.
7 – Very strong
6
5
4
3
2
1 – Very weak
What is your marital status?
Married
Domestic partnership / Living as married [DO NOT ASK IN SAUDI ARABIA]
Single
Divorced
Widowed
© 2014 Ipsos
Valentine’s Day: Global Correlations Between Relationship Status
and Happiness, Financial Situation
3

4. Global @dvisor
% Happy: Those in a Relationship vs. Those Not
In a relationship
78%
Gap
Score
Not in a relationship
Total % Happy
(very+somewhat)
67%
11%
Total
73%
90%
Canada
86%
91%
Sweden
85%
76%
15%
89%
Australia
84%
77%
12%
89%
United States
84%
85%
Belgium
82%
85%
Great Britain
80%
73%
12%
84%
France
79%
73%
11%
Germany
77%
Poland
73%
64%
14%
Italy
69%
64%
8%
Japan
66%
65%
Argentina
65%
66%
South Korea
61%
56%
10%
Spain
58%
57%
2%
Hungary
53%
87%
78%
72%
77%
59%
53%
B1. Taking all things together, would you say you are…
(PLEASE SELECT ONE ONLY)
.
© 2014 Ipsos
78%
74%
78%
67%
53%
12%
15%
7%
20%
24%
65%
51%
Valentine’s Day: Global Correlations Between Relationship Status
and Happiness, Financial Situation
0%
2%
4

5. Global @dvisor
% Very Happy: Those in a Relationship vs. Those Not
In a relationship
Total % Very Happy
Not in a relationship
Gap
Score
Total
15%
28%
United States
26%
28%
Canada
24%
Argentina
22%
Sweden
22%
22%
Australia
19%
21%
Belgium
17%
11%
1%
21%
Great Britain
16%
11%
1%
Japan
12%
9%
6%
13%
Poland
12%
11%
2%
11%
Spain
12%
13%
-2%
13%
France
11%
8%
5%
Germany
11%
6%
1%
9%
Italy
9%
8%
1%
8%
Hungary
8%
9%
-1%
5%
South Korea
6%
6%
-1%
17%
20%
27%
15%
16%
B1. Taking all things together, would you say you are…
(PLEASE SELECT ONE ONLY)
© 2014 Ipsos
3%
12%
21%
16%
23%
13%
15%
Valentine’s Day: Global Correlations Between Relationship Status
and Happiness, Financial Situation
7%
12%
-3%
14%
7%
5

6. Global @dvisor
% Personal Financial Situation is Strong:
Those in a Relationship vs. Those Not
In a relationship
29%
Not in a relationship
Total % - 5-6-7 Strong
Gap
Score
Total
25%
Sweden
52%
Canada
39%
27%
18%
United States
37%
27%
15%
37%
Australia
32%
38%
Germany
32%
27%
11%
Belgium
28%
28%
0%
Great Britain
28%
France
22%
19%
6%
22%
Spain
21%
20%
2%
23%
Argentina
20%
22%
South Korea
17%
Poland
16%
Hungary
13%
Japan
13%
11%
5%
Italy
12%
12%
-1%
60%
45%
42%
28%
31%
25%
17%
12%
16%
11%
B8. Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial
situation is very strong today and 1 means it is very weak.
Valentine’s
(PLEASE SELECT ONE ONLY)
© 2014 Ipsos
21%
7%
40%
25%
26%
17%
11%
15%
17%
Day: Global Correlations Between Relationship Status
and Happiness, Financial Situation
20%
12%
5%
6%
11%
2%
-5%
6

7. Global @dvisor
About Ipsos
 Ipsos is an independent market research company controlled and managed by research
professionals. Founded in France in 1975, Ipsos has grown into a worldwide research
group with a strong presence in all key markets. In October 2011 Ipsos completed the
acquisition of Synovate. The combination forms the world’s third largest market research
company.
 With offices in 85 countries, Ipsos delivers insightful expertise across six research
specializations: advertising, customer loyalty, marketing, media, public affairs research,
and survey management.
 Ipsos researchers assess market potential and interpret market trends. They develop and
build brands. They help clients build long-term relationships with their customers. They
test advertising and study audience responses to various media and they measure public
opinion around the globe.
 Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global
revenues of €1,789 billion (2.300 billion USD) in 2012.
 Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.
© 2014 Ipsos
Valentine’s Day: Global Correlations Between Relationship Status
and Happiness, Financial Situation

8. For information about this and other Global @dvisor
products contact http://www.ipsosglobaladvisor.com/ or:
Global @dvisor
John Wright
Senior Vice President and Managing Director, Global @dvisor
Ipsos Public Affairs +1 (416) 324-2002
john.wright@ipsos.com
Keren Gottfried
Senior Research Manager, Global @dvisor
Ipsos Public Affairs +1 (416) 572-4481
keren.gottfried@ipsos.com
The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24 countries
and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising
and PR agencies, and governments. For information contact:
Chris Deeney
Senior Vice President and Managing Director
Ipsos Public Affairs +1 (312) 665-0551
chris.deeny@ipsos.com
Visit www.ipsos.com for information about all of our products and services.
Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and
exclusive property of Ipsos.
© 2014 Ipsos
Valentine’s Day: Global Correlations Between Relationship Status
and Happiness, Financial Situation