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Ipr talk mediastudents
- 2. What is Intellectual Property? also called... IP Intellectual Property Rights (IPR) Industrial Property Rights What’s the relevance to you?
- 3. Intellectual Property INTELLECTUAL PROPERTY RIGHTS “Intangible rights protecting the products of human intelligence and creation”
- 4. Intellectual Property Rights Legally protected rights that attach to different kinds of intellectual property...
- 5. Intellectual Property Rights are legally enforceable rights
- 6. Different Kinds of IP
- 7. It’s horses for courses...
- 8. What do all types of IP have in common?
- 11. IP can be costly to enforce
- 12. Not just an ‘idea’
- 14. IP is not a right to do something...
- 15. IP is not a right to do something... It’s a right to prevent someone else from doing something
- 16. Generally owned by an employer...
- 17. Generally owned by an employer... If created by an employee in the course of their duties
- 20. 3 Key Facts about Copyright
- 21. 3 Key Facts about Copyright Literary, dramatic, musical, artistic works
- 22. 3 Key Facts about Copyright Literary, dramatic, musical, artistic works It’s a right to prevent copying
- 23. 3 Key Facts about Copyright Literary, dramatic, musical, artistic works It’s a right to prevent copying Arises automatically
- 24. 3 Key Facts about what Copyright is not X X X
- 25. 3 Key Facts about what Copyright is not X Intended to protect ideas X X
- 26. 3 Key Facts about what Copyright is not X Intended to protect ideas X Necessary to register X
- 27. 3 Key Facts about what Copyright is not X Intended to protect ideas X Necessary to register X Protect insubstantial copying
- 28. How to protect your copyright? Assert your rights! Keep supporting evidence Agreement between co-authors
- 29. Phantom towns...
- 31. DRM - software code embedded in digital media file
- 33. When is copying OK? Non-commercial research & private study Critisism, review and reporting current events Teaching in educational establishments Time shifting
- 34. Moral Rights - Authors & Performers
- 35. Moral Rights - Authors & Performers Right to be identified as an author
- 36. Moral Rights - Authors & Performers Right to be identified as an author Right to object to derogatory treatment
- 37. Moral Rights - Authors & Performers Right to be identified as an author Right to object to derogatory treatment Must be asserted (but can waive)
- 38. Moral Rights Don’t Apply: X X X X
- 39. Moral Rights Don’t Apply: X Computer programs X X X
- 40. Moral Rights Don’t Apply: X Computer programs X Ownership by the author’s employer X X
- 41. Moral Rights Don’t Apply: X Computer programs X Ownership by the author’s employer X Newspapers or magazines X
- 42. Moral Rights Don’t Apply: X Computer programs X Ownership by the author’s employer X Newspapers or magazines X Reference works
- 48. Registered Designs Unregistered Design Right
- 49. Registered Designs Unregistered Design Right Need to register Protects the overall appearance New & have individual character Original (not commonplace) Exclusive right Only protection if copied 25 years protection 12 months grace period
- 50. Registered Designs Unregistered Design Right Need to register Automatic right Protects the overall Protects the shape or appearance configuration New & have individual character Original (not commonplace) Exclusive right Only protection if copied 25 years protection 15 years protection 12 months grace period N/A
- 52. Apple - Registered Design for the iPad...
- 54. From a galaxy
- 55. From a galaxy far far away...
- 56. From a galaxy far far away... To a battle in court
- 58. 3 Key Facts about Trade Marks
- 59. 3 Key Facts about Trade Marks Word/sign which can be graphically represented
- 60. 3 Key Facts about Trade Marks Word/sign which can be graphically represented Distinguish the trade origins of goods/services
- 61. 3 Key Facts about Trade Marks Word/sign which can be graphically represented Distinguish the trade origins of goods/services Registered and unregistered v TM
- 62. 3 Key Facts about what TMs should be
- 63. 3 Key Facts about what TMs should be Distinctive (not descriptive of goods and services)
- 64. 3 Key Facts about what TMs should be Distinctive (not descriptive of goods and services) Not similar/identical to existing marks (in same class)
- 65. 3 Key Facts about what TMs should be Distinctive (not descriptive of goods and services) Not similar/identical to existing marks (in same class) Exclusive right to use the mark for goods/services
- 76. Pick up a Penguin... To read To eat
- 79. Looking After Your Trade Mark
- 80. Looking After Your Trade Mark Trade marks - use it or lose it!
- 81. Looking After Your Trade Mark Trade marks - use it or lose it! Avoid becoming generic
- 82. Looking After Your Trade Mark Trade marks - use it or lose it! Avoid becoming generic Don’t make constant changes
- 84. Patents protect products, processes, use of products...
- 85. Contract between the inventor and the state
- 86. Contract between the inventor and the state Publication in return for a monopoly right...
- 87. 3 Key Facts about Patents
- 88. 3 Key Facts about Patents Patents protect an ‘invention’
- 89. 3 Key Facts about Patents Patents protect an ‘invention’ Patents are monopoly rights
- 90. 3 Key Facts about Patents Patents protect an ‘invention’ Patents are monopoly rights Patents are territorial
- 92. 3 Key Facts about what patents are NOT
- 93. 3 Key Facts about what patents are NOT X Just an ‘idea’
- 94. 3 Key Facts about what patents are NOT X Just an ‘idea’ X Available for certain ‘exclusions’
- 95. 3 Key Facts about what patents are NOT X Just an ‘idea’ X Available for certain ‘exclusions’ X Enforceable until grant
- 97. Just because you can patent your invention...
- 98. Just because you can patent your invention... Doesn’t mean it’s a good idea!
- 99. In order to get a return on investment... People must want to buy your product...
- 101. Trade Secrets
- 102. Trade Secrets Secret, substantial and documented
- 103. Trade Secrets Secret, substantial and documented Only protection = secrecy
- 104. Trade Secrets Secret, substantial and documented Only protection = secrecy Can disclose under confidentiality agreements
- 105. Most famous trade secret of all time...