iphone-evolution2-140906164528-phpapp01.pptx

Hypothesis:
From driving innovation, Apple has been reduced to a
company that churns out incrementally improved iPhones
every year. But their marketing blurb is more and more
clichéd by the version.
While the iPhone is a beautiful and impressive piece of
technology, it is hardly innovative anymore, and has been
overtaken by other competitive brands.
PS! This informal analysis is based on the iPhone and competing brands at the time of the 5S-launch in 2013.
theiPhoneevolution

First, let’s take a look at the launch slogans of each iPhone.
theiPhoneevolution

«This changes everything.»
The slogan for the
original iPhone in 2007
theiPhoneevolution

«The first phone to beat
the iPhone.»
The slogan for the
iPhone 3G, 2008.
theiPhoneevolution

«The fastest, most powerful
iPhone yet.»
The slogan for the
iPhone 3GS, 2009.
theiPhoneevolution

«This changes everything...
again.»
The slogan for the
iPhone 4, 2010.
theiPhoneevolution

«The most amazing
iPhone yet.»
The slogan for the
iPhone 4S, 2011.
theiPhoneevolution

«The biggest thing to happen
to iPhone since iPhone.»
The slogan for the
iPhone 5, 2012.
theiPhoneevolution

«Forward thinking.»
The slogan for the upcoming
iPhone 5S, 2013.
theiPhoneevolution

It appears that the slogans for any upcoming iPhone are as
incremental in their creativity as the level of innovation
of the phones themselves.
Also, most slogans for the S-versions end with «yet».
theiPhoneevolution

Second, let’s compare the different iPhone models.
theiPhoneevolution

2007 2008 2009 2010 2011 2012 2013
2
iPhone 3G
1
iPhone
128MB RAM
3.5”
480x320
163DPI
135g
D: 11.6mm
L:115mm
2MP
Newdesign
128MB RAM
3.5”
480x320
163DPI
133g
D: 12.3mm
L: 115.5mm
2MP
Newdesign
3
iPhone 3GS
256MB RAM
3.5”
480x320
163DPI
135g
D: 12.3mm
L: 115.5mm
3MP
4
iPhone 4
A4chip
512MB RAM
3.5”
960x640
326DPI
137g
D:9.3mm
L: 115.2mm
5MP
Newdesign
5
iPhone 4S
A5chip
512MB
3.5”
960x640
326DPI
140g
D:9.3mm
L: 115.2mm
8MP
6
iPhone 5
A6chip
1GBRAM
4”
1136x640
326DPI
112g
D:7.6mm
L: 123.8mm
8MP
Newdesign
7
iPhone 5C
A6chip
1GBRAM
4”
1136x640
326DPI
132g
D: 8.97mm
L: 124.4mm
8MP
8
iPhone 5S
A7chip
1GBRAM
4”
1136x640
326DPI
112g
D:7.6mm
L: 123.8mm
8MP
theiPhoneevolution

Third, to illustrate the incrementality of the features,
let’s put the numbers in graphs.
theiPhoneevolution

2007 2008 2009 2010 2011 2012 2013
0 MB
512 MB
1024 MB
iPhone 3G 3GS 4 4S 5 5S
Memory
4.1
4
3.9
3.8
3.7
3.6
3.5
3.4
3.3
3.2
Pr3oGdSucedby Cassiel Ag
4rippa ©2014
iPhone 3G 4S 5 5S
Screen size
in
theiPhoneevolution

2007 2008 2009 2010 2011 2012 2013
350
300
250
200
150
100
50
0
DPI
160
140
120
100
80
60
40
20
0
4rippa ©2014
iPhone 3G 4S 5 5S
Weight
g
theiPhoneevolution

2007 2008 2009 2010 2011 2012 2013
12
10
8
6
4
2
0
Thickness
122
120
118
116
114
112
110
4rippa ©2014
iPhone 3G 4S 5 5S
Height
mm
14
mm
126
124
theiPhoneevolution

2007 2008 2009 2010 2011 2012 2013
Camera
No
Yes
iPhone 3G Pr3oGdSucedby Cassiel A4
grippa©2014 4S 5 5S
New design
MPX
9
8
7
6
5
4
3
2
1
0
theiPhoneevolution

Fourth, let’s compare the current iPhone 5S
to a couple of leading competitor brands
at the time of launch.
theiPhoneevolution

iPhone5S
A7chip
1GB RAM
4'
1136x640
326DPI
112g
D:7.6mm
L:123.8mm
8MP
iOS7.0
GalaxyS4
Snapdragon600
2GB RAM
5.0’
1920x1080
441DPI
130g
D:7.9mm
L:136.6mm
13MP
Android4.2.2
Comparable advantages
theiPhoneevolution
HTCOne
Snapdragon 600
2GB RAM
4.7’
1920x1080
468DPI
143g
D:9.3mm
L:137.4mm
4MP
Android4.2.2

Where Apple once (copied LG and) became a world
innovative leader in smartphones with the launch of the
original iPhone in 2007, they now offer only incremental
improvements to the iPhone range.
It has long ago been bypassed by competitors.
theiPhoneevolution

Fifth, based on the trends seen in the previous feature
timeline graphs, and current media speculation (or leaks)
we can now present the iPhone 6 as it will be launched.
This prediction has an accuracy of 96%.
We can therefore also with a certainty greater than
a hunch predict the coming iPhone specs
of the next 6-7 years.
Let’s start with the slogan for the upcoming version 6.
theiPhoneevolution

«Again, this changes
everything. Again.»
The slogan for the upcoming
iPhone 6, 2014.
theiPhoneevolution
And now for the actual upcoming iPhone 6…

theiPhoneevolution
iPhone6
A8chip
2GBRAM
4.7‘(+5.5’)
1136x640
326DPI
117g
D:7.7mm
L:123.6mm
10MP
iOS8.0
Thisis
nothingshort of
revolutionary!!!!
…althoughyouknowitwillsellinthemillions,
andyou’llwantone too.Sowill I.
Thedesignmightactuallynotbeasradicallydifferentfromthecurrentmodel5Sorthemockupdepictedabove.
(MockupbyThe TechBlock)

This really makes you wonder if Apple is on autopilot, on a
course set by the late Jobs, which is only a business model
that might actually work for ten more years.
theiPhoneevolution

So, what if we apply the trends from the graphs and
predict the iPhones for the next few years?
Sixth, let’s have a peek!
theiPhoneevolution

2014 2015 2017 2018 2019
9
iPhone 6
A8chip
2GBRAM
4.7”
1136x640
326DPI
117g
D:7.7mm
L: 123.6mm
10MP
Newdesign*
10
iPhone 6S
A9chip
2GBRAM
4.7”
1136x640
326DPI
119g
D:7.7mm
L: 123.6mm
12MP
11
iPhone 7
A10chip
3GBRAM
4.7”
1280x720
349DPI
115g
D: 7.5mm
L: 123.2mm
12MP
Newdesign
12
iPhone 7S
A11chip
3GBRAM
4.7”
1280x720
349DPI
115g
D:7.5mm
L: 123.3mm
12MP
13
iPhone 8
A12chip
4GB
4.7”
1280x720
349DPI
112g
D:7.2mm
L:124mm
15MP
Newdesign
14
iPhone 8S
A13chip
4GBRAM
4.7”
1280x720
349DPI
112g
D:7.2mm
L:124mm
15MP
15
iPhone 9
A14chip
8GB RAM **
5”
1590x720
349DPI
105g
D:6.9mm
L:126mm
16MP
Newdesign
16
iPhone 9S
A15chip
8GBRAM
5”
1590x720
349DPI
105g
D:6.9mm
L:126mm
19MP
2016 2020 2021
*Newdesign, as before, means slightly new design.
**Atonepoint, perhaps around iPhone 9,memorywill besocheap thatevenApplewill have toclose thegap toits’ competitors and double theRAM.
theiPhoneevolution

This has been a highly informal analysis and wild
speculation about the future evolution of the iPhone,
based on statistical data found on the internets.
How delighted we will all be if
Apple has a new idea again.
Meanwhile we’re waiting for the iPhone revolution.
theiPhoneevolution
All sources Wikipedia, unless otherwisestated.

iphone-evolution2-140906164528-phpapp01.pptx

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