The document describes a pharmaceutical company-sponsored iPad lease program for specialists. The program would provide iPads pre-loaded with medical apps to physicians for 2 years at a cost of no more than $100 per year to the company. This would benefit patients through improved education and compliance, physicians through increased workflow efficiency, and the sponsoring brand through enhanced visibility and feedback opportunities.

1. iPadLease ProgramThe New Practice Management Tool

2. PharmaSponsored Lease Program A pharmaceutical company can underwrite an Apple iPad lease program for preselected TLBB specialists* for 2 years Sponsoring brand delivers iPad to a physician, pre-loaded with essential apps: The Little Blue Book

3. Drug formulary

4. Interactive patient education programs

5. Alerts (REMS)2*Total lease value of the device will not exceed $100 per year. Programs are calculated separately.

6. A Better Outcome for Patients and Physicians3The iPad is a compelling way to:Initiate a personal conversation between physician and patient