The document discusses the importance of developing the creative industries sector in Malaysia. It notes that creative industries provide unique cultural identities for countries, citing examples like Bollywood for India and Hollywood for the United States. The creative economy is also one of the fastest growing sectors globally in terms of income, jobs, and exports. Intellectual property and protection of creative works are fundamental aspects of creative industries. The document then provides definitions and overviews of various types of intellectual property like patents, trademarks, copyright, industrial designs, trade secrets, and geographical indications. It discusses how these intellectual property tools promote creativity, technology, and protect consumers.

1. Dato’ Mohamad Bustaman Abdullah
Advocate & Solicitor
Registered Agent for Patents, Trade Marks & Industrial Designs

2. • “Industri seni dan industri kreatif merupakan
satu sektor yang perlu diberi fokus dan
diperkembangkan lagi kerana ia akan memberi
kesan positif kepada ekonomi Negara. Ini
penting kerana seni dan budaya memberi
identiti yang unik di pentas dunia. Sebagai
contoh, India dengan industri filem di
Bollywood, Amerika di Hollywood, Itali dengan
industri fesyen di Milan, Korea dengan industri
muzik K-Pop yang sedang berada di
kemuncaknya dan telah menjadi ikon dan
ikutan anak-anak muda kini. Ia membuka mata
kita terhadap khazah seni kita sendiri. Saya
percaya, dengan adanya inisiatif untuk
menimbulkan kesenian yang sedia ada di
Malaysia, kita akan dapat memberi identiti unik
kepada Malaysia di mata dunia”.

3. • “The creative economy has become a powerful
transformative force in the world today. Its potential for
development is vast and waiting to be unlocked. It is one of
the most rapidly growing sectors of the world economy, not
just in terms of income generation but also for job creation
and export earnings. But this is not all there is to it. A much
greater proportion of the world’s intellectual and creative
resources is now being invested in the culture-based
industries, whose largely intangible outputs are as “real” and
considerable as those of other industries. Human creativity
and innovation, at both the individual and group level, are
the key drivers of these industries, and have become the
true wealth of nations in the 21st century”.

4. Creation
ProductionDistribution

5. • CREATIVE INDUSTRIES: Definition: ‘ ... those activities which
have their origin in individual creativity, skill and talent and
which have the potential for wealth and job creation
through the generation and exploitation of intellectual
property’ – UK Creative Industries Task Force 1997.
• Adopted by Australia, New Zealand, Hong Kong & Singapore

6. • Creative industries are involved
directly or indirectly in the
commercial exploitation of
intellectual property-based goods
and services, i.e., mainly cultural,
information and entertainment
goods. Intangible capital and
intellectual property protection
play a fundamental role in these
industries.

7. Visual Arts
Performing
Arts
Music
Literature
Content
Creation
Fashion &
Design
Traditional
& Cultural
Arts

8. • Intellectual property refers to creations of
the mind – inventions, literary and artistic
works, symbols, names and images used in
commerce.

9. Promotes creativity and
technological advancement in
society
Provides incentives for
inventors, creators and
authors
Facilitates technology
transfer
Protects consumers from
unscrupulous traders

10. Patent
Trade Marks
Industrial Design
Copyright
Trade Secrets
Geographical
Indication
Integrated Circuit

12. Protects “original works of
authorship”
Exclusive right to reproduce
Protects form of expression
Period of protection – Life of
author plus 50 years

13. Literary Musical Artistic
Film Broadcasting
Sound
Recording

14. Author and Owner
Commissioned Works or works
produced under a contract of
employment
“Moral Rights” always belong to the
author
Ownership may be transferred

15. Related
Rights
Performing
Rights
Recording
Rights
Motion
Picture
Rights
Broadcasting
Rights
Translation/a
daptation
Rights
Moral Rights

16. Musical Work
(Composer)
Literary Work
(Author)
- Sound
Recording
(Recording
Label)
- Performer’s
Rights
- Mechanical
Rights
Film Works
(Author &
Producer)
Broadcasting Work
(Broadcasting Stations)
Bundled/Multiple Rights in Copyright Works

17. • A brand or trademark is a sign or any combination of signs, capable
of distinguishing a product or service from other products or
services on the market.
Indication of origin Sign of quality
Advertising Emotional link
Functions of
Trade Marks

18. Words
Letters and numerals
Devices
Combinations
Sounds and Smells?

19. Grant of rights issued by the Patent
Office.
Period of protection – 20 years
from grant
Rights of monopoly - Exclude
others
An invention - product or process

20. Novel Inventive Step
Industrial
Application
Patent

21. Overall aesthetic appearance of article
of product
2 or 3 Dimension shapes,
configuration, pattern & ornament
Applied by an industrial process

22. Attracts and wins customers
Use as competitive tool
Provide additional income
Business assets

23. Information not
available in public
domain
It is prudent for
commercial businesses
to keep its secrets safe
and secure.

24. Visual Arts
Performing Arts
Music
Literature
Content Creation
Fashion & Design
Traditional & Cultural Arts

27. Tel: 03-42701819 Fax: 03-42701821
www.bustaman.com
Email: bustaman@bustaman.com