Alpha Life Medical Care aims to be the first hospital dedicated to medical tourism in Egypt. It will target upper-middle and upper-income Egyptians and Europeans seeking aesthetic medicine. The hospital plans to open in New Cairo to serve local residents and position itself as affordable yet high-quality medical tourism option. It projects high growth and profits within the first few years by leveraging Egypt's weather, qualified workforce, and lower costs compared to competitors like India and Turkey.

1. Alpha Life Medical Care
Because You Are Important

2. Vision
• We are the first to dedicate a hospital towards
medical tourism in Egypt, we are the pioneers,
and we expect to reap the benefits of
pioneering, think profit in 8 figures while
investing 6 figures

3. Traction
RPI X10 in 5
years
10,000
customers
served
95% customer
satisfaction
10/10
12 insurance
companies
contracted

4. Market
• We target the economic upper middle and upper strata in
Egypt (60-120 million USD expenditure in medical practice
annually) as well as the Europeans & Arabs for Aesthetic
medicine (500 million to 1 billion annual expenditure).
• We aim to occupy the void in New Cairo (no hospitals) of
which all residents belong to our target strata, we also want
to occupy the placement of Affordable and High quality
medical tourism (we would be the cheapest in the industry)
• We would use Branding to be established as a household
name for catering high quality and affordable Aesthetic
Medicine.

5. Addressing the need
• In the time being all residents of New Cairo
seek medical care in the nearest facility
(around 20 km).
• We Aim to present them with a close to home
facility built on JCI standards and with a
competitive price range in comparison with
other hospitals practicing in Cairo.

6. Medical Tourism
• Globally the highest competitor is India, in the middle
east region it is Turkey. What we can play as a winning
card is the lower pricing for same procedures (lower
overhead and plenty of qualified personnel seeking
jobs).
• We should aim for same tourist who visits Egypt for his
vacations (UK, Italy, Germany, Russia, KSA, Kuwait and
UAE).
• Another winning card is the moderate weather all year
around of Egypt (mostly warm and dry) which can
enhance marketing our rehabilitation center to great
extent

7. Marketing
• Our Average customer is always going to weigh
the cheaper alternative vs. the higher quality.
• We can achieve the balance between low price
and high quality because of the low overhead.
• We have to brand our name as the Cheap
alternative with High Quality.
• We should spread our attention between social
media and event advertisement.
• The softer approach handling primary human
emotions should be our model of action.

8. Our Community Development Plan
Gross profit
20% given to
community
development
Community
investment in para
touristic venturesMore better
paying jobs
Better revenue

9. Growth
• Locally, acquiring insurance and direct contracts should
provide a steady cash flow, we aim to acquire contracts
with 20 insurers and 24 direct staff treatment contracts
annually grossing around 400 patients daily.
• As for Walk Ins, direct publicity and events should
insure another 100 patients daily.
• Globally we should acquire direct deals with travel
agencies, at least 10 contracts annually insuring around
50 patients daily
• We aim to garner a market share (globally) of 2% over
the first five years (around 800,000,000$)

10. Services
• Our experience in the touristic medicine
sector pushed us forward towards achieving
95% of all served customers 10/10
acceptance.
• We are having lots of testimonials to be
presented upon request from 5 different
nationalities (British, French, Belgian, German
and Russian)

11. Revenue Model
• Our cost per procedure on an assumption of at least 2
procedures a day would range around 10% of selling value
and on average (from a huge variety of procedures and
services available ranging from 1$ to 8,000$) the price
should be around 30 USD per procedure.
• Our flow of customers should be around 500/day of locals
and around 50 of global customers, averaging an income of
16,500$
• Our Running and overhead monthly should range around
190,000$
• Gross profit should be around 255,000$ monthly
• Forecasted figures are after passage of 9 months from
startup completion.

12. Our Team Key Members
• Dr. Sherif Mekdam, past co- owner of SM
Polyclinics and Jolie Medical Care (together
valued at dissolution at 700,000$ in 5 years
started at 70,000$).
• Dr. Salwa Zaki, 40 years Experience in supplying
the Egyptian customer medical needs.
• Mrs. Mihaela Gherghel, 12 years experience in
Public Relations and Insurance affiliation.
• Mrs. Sylvia Mekdam, 10 years experience in
international customer service.

13. Finances
• Projections are as follows:
• Total of Startup= 7,000,000$
• First Expenses= 2,400,000$
• First Year Net Profit= 2,000,000$
• Second Year Expenses= 2,280,000$
• Second Year Gross Income= 8,080,000$
• Second Year Net Profit= 4,800,000$
• Third Year Expenses= 2,500,000$
• Third Year Net Profit= 7,000,000$
• Fourth Year Expenses= 2,800,000$
• Fourth Year Net Profit= 9,000,000$

14. Competition
• Locally: We have at least 25 large hospitals in Cairo, 3 are
JCI accredited.
• Pricing is around 50% more than our suggested prices, and
distance from our area is a vital element which we have to
milk to extremes.
• Globally, we have very powerful competition in our
neighborhood, that is Turkey with 17 accredited hospitals
and around 30 accredited clinics and medical centers.
• Still, we can place our selves as the Cheaper alternative, as
well as exploiting the weather element specially for
rehabilitative elements.
• We Should be Branded as the friendly cheap hospital with
high quality of service.

15. Investment
• We aim to raise 1,000,000 as seeding phase, then we
can acquire assets to further raise another 8,000,000$
• Our Time table is as follows: seeding 2 months,
reaching final goal 6 months (by that time our
construction should have be finalized and equipment
should be acquired and installed).
• Use of proceeds:
• Salaries 10%
• Sales and Marketing 10%
• Real estate & construction 50%
• Equipment 30%