The document describes The Investable SlideDeck, a tool created by Michael Burcham and Scott Rouse to help startups create effective pitch presentations. The SlideDeck provides a simple framework and outlines for startup founders to present key information like the problem, solution, business model, competition, team, and projections. It recommends focusing presentations on simplicity and agreement to secure funding. The complete SlideDeck is available on PitchFixer.com and is meant to teach entrepreneurs how to clearly pitch their company or idea.

1. SlideDeck
Investable
The
TM
“Make your pitch an investable catch”
PitchFixer.com
copyright 2012
Wednesday, August 15, 12

2. Designed by the Entrepreneur Center’s CEO,
MichaelBurcham and Entrepreneur In Residence, ScottRouse,
The InvestableSlideDeck is a successful and extremely
powerful tool for startups and incubating companies.
The deck is an organic and arrangeable set of slides.
It provides a simple and thorough understanding of what
information to present and the form to present that information in.
Whether you’re a startup, a seasoned pro, or an idea person,
The InvestableSlideDeck helps clear your path to profits.
This compact PDF version provides the basic outline.
The complete version is available at PitchFixer.com
The
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Wednesday, August 15, 12

3. Keep these 2 quotes in mind while building your pitch.
“If your shiny object doesn’t make money,
it’s art. It’s not a business. Hang it on the wall.”
MichaelBurcham
“When pitching, the goal is agreement...
That’s all.”
ScottRouse
Remember; Simplicity is the key
PitchFixer.com
copyright 2012
Wednesday, August 15, 12

4. - CompanyName
- YourName
- ContactInfo
PitchFixer
“When pitching, the goal is agreement...
That’s all.”
Begin with your company’s logo.
Under it; a tight, short, quote or description.
Bottom right; Brand your pitch with your logo on every slide.
TM
PitchFixer.com
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5. TheProblem
What problem are you solving?
Focus on the customer.
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6. YourSolution
Explain how your solution
alleviates the problem.
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7. WhyNow?
Why are market conditions right today?
Which customers are giving you buying signals?
Who will dominate this space if you don’t do this now?
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8. BusinessModel
- pricing
- value of each customer
- customer acquisition cost
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9. UnderlyingMagic
andTechnology
Use charts / schematics
to explain how tech/magic works.
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10. Marketing/Sales
Describe customer, distribution
methods, and how customers will
be made aware of product.
(What is your target market?)
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11. TheCompetition
Fully describe competitive landscape.
“Who has one like this?”
Focus on why you are better,
NOT why the other product is worse.
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12. Check out the intellectual property in this space:
Patents, Copyrights & Trademarks
Does someone own it already?
IntellectualProperty
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13. YourTeam
Show a photo of each member.
Provide a short, sharp description of who
they are and what role each member plays.
“Entrepreneurship is a team sport.”
MichaelBurcham
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14. Projections/Milestones
5 Yr financial forecast with simple graph,
key metrics, and number of customers.
Simplicity is the key PitchFixer.com
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15. Status/Timeline
- Where are you now?
- How much have you spent so far?
- When will you reach goals? Long term / Short term
- Use very simple charts and graphs
Simplicity is the key PitchFixer.com
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16. Summary/CallToAction
Tell what the ask is. Explain what you will
do with the money you’re asking for.
Sum up in a couple of sentences.
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17. - CompanyName
- YourName
- ContactInfo
PitchFixer
“When pitching, the goal is agreement...
That’s all.”
End pitch with slide #1
TM
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copyright 2012
Wednesday, August 15, 12

18. The Investable SlideDeck
is copyrighted and trademarked tool
created by Michael Burcham and Scott Rouse.
Share this PDF version of The Investable SlideDeck with your team
and other entrepreneurs and idea people you feel could benefit from it.
The complete version of The Investable SlideDeck is available at
PitchFixer.com and TheInvestableSlideDeck.com
The Investable SlideDeck is a learning tool. It’s use
does not imply or guarantee the success of your pitch.
Find more tools for mentors & entrepreneurs at:
PitchFixer.com
MentorToolkit.com
copyright 2012
PitchFixer.com
Wednesday, August 15, 12

19. SlideDeck
Investable
The
TM
Rouse-Burcham copyright 2012
PitchFixer.com
“Make your pitch an investable catch”
Wednesday, August 15, 12