Kruševac is a city in central Serbia with a population of 131,368. It has a long history as an industrial center with chemical, mechanical, and food processing industries. The city administration supports local businesses and provides incentives for entrepreneurship, investment promotion, and job creation. With an average monthly gross salary of €410 and €1,000 incentives per new job, Kruševac offers competitive labor costs to investors. The city also owns 62,136 square meters of industrial land ready for new investment projects.