The document discusses how innovation and intellectual property are evolving with new technologies. It notes that innovation is becoming more data-driven as artificial intelligence can analyze large amounts of data from sources like patents, documents, emails and reviews to help identify new ideas, problems to solve, and market opportunities. It encourages companies to document all aspects of their work and innovation so this data can be used to guide the innovation process and budget funding appropriately. The future of intellectual property may involve AI playing a bigger role in the innovation pipeline from idea generation to patent applications.
Why FOMO Is an Event Marketer's Secret Weapon by Angela GiacchettiBizBash
Angela Giacchetti of Eventbrite presents Why FOMO Is an Event Marketer's Secret Weapon during the Event Innovation Forum at BizBash Live: The Expo New York on October 28, 2014 at the Jacob K. Javits Convention Center.
Bath Digital Festival 2017 - #ScienceNotEgo CookpadPhilip Pantelides
Talk first given at the Bath Digital Festival 2017 hosted by Cookpad
‘Customers don't know what they want’, but the truth is neither do you...yet!
In this session you will learn an outcome and iterative approach to product development, helping you to develop your product to exceed customer expectations and validate you are solving the right problems along the way. Using some examples of successful products, both well known and closer to home, Philip will run through some easy-to-apply product management principles that any team can put into practice to create products that delight customers and provide real world value.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
The document appears to be from a conference on content marketing and includes tweets from @juntajoe about the #B2BContentEvent. It references producing enough engaging content and that only 36% of businesses believe their content marketing is effective. Slides include questions about the problems with content and the content marketing mission.
This deck shows the difference between "Cost per Click" (the usual industry metric) and "Cost per Engaged Visitor" which is a far more accurate measure of digital outreach success.
Make Money Online: How To Make Money On Youtube in 2023 | Mr Beast #47
In today’s video we discuss; how to make money on youtube in 2023, we walk through the success of Mr Beast and how he’s making money on the video sharing platform, youutbe!
Mr Beast was once just another aspiring youtuber, creating home videos of everyday things that a young teen boy would do, which typically meant filming himself playing video games like Minecraft. But over a period of years, his channel grew in popularity and the video content grew in scale, to the point whereby he was spending millions to create a single youtube video, like the squid game remake, which would then result in tens of millions of views.
So how does he monetize this clout and what lessons can we learn from this?
-----
“Your First 25k”
Learn How To Go From 0 - $25K In Twenty Months Or Less With…
Click the link below to get immediate access to module 1 from the online course, completely free!
https://marcus-hibbert.mykajabi.com/yf25k-email-optin
Easy to action wisdom from audience engagements experts at Rixxo. Featuring insightful statistics and practical takeaways, the talk focused on how to stay ahead of the competition, without breaking the bank. Innovation on a budget, with a touch of class. We're redefining audience engagement, join in at www.rixxo.com.
This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
Why FOMO Is an Event Marketer's Secret Weapon by Angela GiacchettiBizBash
Angela Giacchetti of Eventbrite presents Why FOMO Is an Event Marketer's Secret Weapon during the Event Innovation Forum at BizBash Live: The Expo New York on October 28, 2014 at the Jacob K. Javits Convention Center.
Bath Digital Festival 2017 - #ScienceNotEgo CookpadPhilip Pantelides
Talk first given at the Bath Digital Festival 2017 hosted by Cookpad
‘Customers don't know what they want’, but the truth is neither do you...yet!
In this session you will learn an outcome and iterative approach to product development, helping you to develop your product to exceed customer expectations and validate you are solving the right problems along the way. Using some examples of successful products, both well known and closer to home, Philip will run through some easy-to-apply product management principles that any team can put into practice to create products that delight customers and provide real world value.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
The document appears to be from a conference on content marketing and includes tweets from @juntajoe about the #B2BContentEvent. It references producing enough engaging content and that only 36% of businesses believe their content marketing is effective. Slides include questions about the problems with content and the content marketing mission.
This deck shows the difference between "Cost per Click" (the usual industry metric) and "Cost per Engaged Visitor" which is a far more accurate measure of digital outreach success.
Make Money Online: How To Make Money On Youtube in 2023 | Mr Beast #47
In today’s video we discuss; how to make money on youtube in 2023, we walk through the success of Mr Beast and how he’s making money on the video sharing platform, youutbe!
Mr Beast was once just another aspiring youtuber, creating home videos of everyday things that a young teen boy would do, which typically meant filming himself playing video games like Minecraft. But over a period of years, his channel grew in popularity and the video content grew in scale, to the point whereby he was spending millions to create a single youtube video, like the squid game remake, which would then result in tens of millions of views.
So how does he monetize this clout and what lessons can we learn from this?
-----
“Your First 25k”
Learn How To Go From 0 - $25K In Twenty Months Or Less With…
Click the link below to get immediate access to module 1 from the online course, completely free!
https://marcus-hibbert.mykajabi.com/yf25k-email-optin
Easy to action wisdom from audience engagements experts at Rixxo. Featuring insightful statistics and practical takeaways, the talk focused on how to stay ahead of the competition, without breaking the bank. Innovation on a budget, with a touch of class. We're redefining audience engagement, join in at www.rixxo.com.
This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
The document discusses Stevie Kim's presentation at the Winelaw and WineMarketing Conference in 2018. It introduces Stevie Kim and her role promoting Italian wine through educational initiatives and various social media platforms. It also covers trends in digital advertising, the growth of mobile internet and social media users, and Stevie Kim's strategy of using native advertising to communicate information about Italian wine varieties worldwide.
Massimo Buonomo has scheduled attendance at several international conferences in 2020 covering topics in AI, central bank digital currencies, fintech, cryptocurrencies, regtech, and blockchain. The document lists over 15 conferences from December 2020 to February 2020 located in countries such as the USA, UAE, Spain, Hong Kong, Singapore, India, UK, Switzerland, Malta, and more.
Measuring Your Content: Converting Audiences Into BookingsMatthew Barker
Matthew Barker presented at the #ATWS2015 conference on measuring content and converting audiences into bookings. He discussed how the customer journey starts long before purchasing and highlighted Google's customer journey tool. Barker emphasized exploring multiple customer journeys and turning prospects into leads through effective content strategy and maximizing conversion rates. He also covered influencer marketing, surviving changes in SEO, and visualizing the customer journey to develop a better content strategy overall.
Startup Fundraising During Covid-19 : Berkeley Founders Fireside DrVictorFang
Victor Fang gave a presentation on fundraising during COVID-19. He discussed how the pandemic has impacted markets and VC funding. While deals declined 16% in Q1 2020, some sectors like telehealth, online education and security saw growth. For crypto, regulations bring opportunities despite price fluctuations. Fang shared his company AnChain.AI and fundraising journey. He offered tips for startups in this environment, like focusing on "painkiller" products and maintaining relationships to find sweet deals. Networking, preparing well, and getting referrals remain important for fundraising success.
See your potential buyers mushroom by applying Artificial Intelligence to sal...Ray Poynter
Each consumer is unique, but while innovation potential is only measured with traditionally sized samples of consumers, research’s ability to represent the behaviour of all consumers is inevitably restricted. Now the diversity of individual behaviour can be covered much more completely thanks to the application of Artificial Intelligence to a typical robust and representative consumer sample. We will explain how AI magnifies your research sample to form a large scale virtual panel that captures both the range of possible reactions to an innovation and also the myriad of possible behaviours in response to a proposed marketing plan.
Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
The Only Woman in the Room: Surviving and ThrivingDiane Boettcher
Women remain a minority in computing, and we often find ourselves as the only woman in the room. This position can be isolating, erode our performance, and even drive us from the industry. Understanding the mental mechanisms at work and learning some practical tips can helps us survive and thrive. Ultimately, we seize this as a position of power and influence, and use it for the greater good.
How to 3X Your Video Play, Engagement, and Conversion Rates - WistiaFest 2016Margot da Cunha
All too often people are creating phenomenal videos, embedding them, and forgetting them. Learn more to 3X the plays of your videos through more engaging thumbnails, drive action directly within your videos, and spread the viewership of your video content through affordable promotional tactics.
The FIP Board discussed several matters at its 137th meeting in May 2021:
1) Exhibitions in 2022 like London, Hungary, and Switzerland were on track with high participation expected. COVID protocols would follow host country rules.
2) The Japan exhibition was changed to FIAP recognition due to travel issues.
3) A 20% discount on 2021 FIP fees was approved to help members during the pandemic.
4) A proposal to convert the FIP website to a multi-site platform to better support commission websites was approved.
With Facebook and LinkedIn updating their algorithm and Instagram testing changes to both display of Stories and the Feed, there were some significant changes this month in the world of social media.
Exhibitor Insights Presentation from Retail’s BIG Show, January 15-17, 2017.
Gloodoo looks at the impacts the global trends in retail are having on the sector and how these trends are now shaping the retail technology of the future.
Leah Wainwright presented a digital strategy to market Burton's off-season gear to snowboarders to increase sales during the spring and summer. The plan focuses on using social media, search engine marketing/optimization, video content and a mobile app to promote Burton's summer line and get their current customers to purchase year-round. The $65k budget would be spent on paid search, social media ads, video production and a new mobile app over a 6 month period from April to August 2016. Success will be measured by sales increases on Burton's website and engagement metrics from Facebook and Google Analytics.
No longer niche, the craft beer market is growing at a remarkable rate. Brands of all sizes can not only coexist, but prosper, by strategically tapping into an influential audience ready to purchase, drink,
and spread the word.
The document discusses market trends in the luxury, fashion and lifestyle sector. It notes that the global luxury goods market is projected to grow from $257 billion in 2020 to $353 billion in 2025. Key drivers of growth include increasing demand in Asia and the Middle East, brands adapting to new technologies like AI and AR, and the growing market for sustainable fashion. The document also reviews M&A trends, noting that the sector attracted 284 deals in 2021, mainly in Europe and North America. Recent transactions and typical valuation multiples are also presented. Finally, the expertise of GEREJE Corporate Finance in advising clients in the luxury/lifestyle space is outlined.
#PowerOfStory: The cultural program that got me clicksViqui Dill
My current job is to do internal communications within my company for IT. It’s my job to help four thousand employees make friends with our programs, especially the much avoided Microsoft Office 365 suite of products. This presentation will explain how I was able to leverage our corporate #PowerOfStory program to engage employees online and help them get over the fear of change to be able to use the tools for content management and communication.
Palm Beach Wordpress Meetup - The Future of Digital and forecast for 2017Antoine Dupont
Antoine Dupont, founder and CEO of KATAPULT Marketing, is a public speaker and workshop leader with over 20 years experience in Digital Marketing and Business Growth. Event organizers and attendees frequently comment on the nature of the practical, actionable “takeaway” value of his presentations. He is effective facilitating a small group in workshop format or on stage presenting to your audience. His take on digital marketing strategies and business growth make him a great option for those wishing to compete and dominate in their industry.
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content.
Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.
This presentation was given at Information Development World on May 17, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.
http://www.informationdevelopmentworld.com
The document discusses Stevie Kim's presentation at the Winelaw and WineMarketing Conference in 2018. It introduces Stevie Kim and her role promoting Italian wine through educational initiatives and various social media platforms. It also covers trends in digital advertising, the growth of mobile internet and social media users, and Stevie Kim's strategy of using native advertising to communicate information about Italian wine varieties worldwide.
Massimo Buonomo has scheduled attendance at several international conferences in 2020 covering topics in AI, central bank digital currencies, fintech, cryptocurrencies, regtech, and blockchain. The document lists over 15 conferences from December 2020 to February 2020 located in countries such as the USA, UAE, Spain, Hong Kong, Singapore, India, UK, Switzerland, Malta, and more.
Measuring Your Content: Converting Audiences Into BookingsMatthew Barker
Matthew Barker presented at the #ATWS2015 conference on measuring content and converting audiences into bookings. He discussed how the customer journey starts long before purchasing and highlighted Google's customer journey tool. Barker emphasized exploring multiple customer journeys and turning prospects into leads through effective content strategy and maximizing conversion rates. He also covered influencer marketing, surviving changes in SEO, and visualizing the customer journey to develop a better content strategy overall.
Startup Fundraising During Covid-19 : Berkeley Founders Fireside DrVictorFang
Victor Fang gave a presentation on fundraising during COVID-19. He discussed how the pandemic has impacted markets and VC funding. While deals declined 16% in Q1 2020, some sectors like telehealth, online education and security saw growth. For crypto, regulations bring opportunities despite price fluctuations. Fang shared his company AnChain.AI and fundraising journey. He offered tips for startups in this environment, like focusing on "painkiller" products and maintaining relationships to find sweet deals. Networking, preparing well, and getting referrals remain important for fundraising success.
See your potential buyers mushroom by applying Artificial Intelligence to sal...Ray Poynter
Each consumer is unique, but while innovation potential is only measured with traditionally sized samples of consumers, research’s ability to represent the behaviour of all consumers is inevitably restricted. Now the diversity of individual behaviour can be covered much more completely thanks to the application of Artificial Intelligence to a typical robust and representative consumer sample. We will explain how AI magnifies your research sample to form a large scale virtual panel that captures both the range of possible reactions to an innovation and also the myriad of possible behaviours in response to a proposed marketing plan.
Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
The Only Woman in the Room: Surviving and ThrivingDiane Boettcher
Women remain a minority in computing, and we often find ourselves as the only woman in the room. This position can be isolating, erode our performance, and even drive us from the industry. Understanding the mental mechanisms at work and learning some practical tips can helps us survive and thrive. Ultimately, we seize this as a position of power and influence, and use it for the greater good.
How to 3X Your Video Play, Engagement, and Conversion Rates - WistiaFest 2016Margot da Cunha
All too often people are creating phenomenal videos, embedding them, and forgetting them. Learn more to 3X the plays of your videos through more engaging thumbnails, drive action directly within your videos, and spread the viewership of your video content through affordable promotional tactics.
The FIP Board discussed several matters at its 137th meeting in May 2021:
1) Exhibitions in 2022 like London, Hungary, and Switzerland were on track with high participation expected. COVID protocols would follow host country rules.
2) The Japan exhibition was changed to FIAP recognition due to travel issues.
3) A 20% discount on 2021 FIP fees was approved to help members during the pandemic.
4) A proposal to convert the FIP website to a multi-site platform to better support commission websites was approved.
With Facebook and LinkedIn updating their algorithm and Instagram testing changes to both display of Stories and the Feed, there were some significant changes this month in the world of social media.
Exhibitor Insights Presentation from Retail’s BIG Show, January 15-17, 2017.
Gloodoo looks at the impacts the global trends in retail are having on the sector and how these trends are now shaping the retail technology of the future.
Leah Wainwright presented a digital strategy to market Burton's off-season gear to snowboarders to increase sales during the spring and summer. The plan focuses on using social media, search engine marketing/optimization, video content and a mobile app to promote Burton's summer line and get their current customers to purchase year-round. The $65k budget would be spent on paid search, social media ads, video production and a new mobile app over a 6 month period from April to August 2016. Success will be measured by sales increases on Burton's website and engagement metrics from Facebook and Google Analytics.
No longer niche, the craft beer market is growing at a remarkable rate. Brands of all sizes can not only coexist, but prosper, by strategically tapping into an influential audience ready to purchase, drink,
and spread the word.
The document discusses market trends in the luxury, fashion and lifestyle sector. It notes that the global luxury goods market is projected to grow from $257 billion in 2020 to $353 billion in 2025. Key drivers of growth include increasing demand in Asia and the Middle East, brands adapting to new technologies like AI and AR, and the growing market for sustainable fashion. The document also reviews M&A trends, noting that the sector attracted 284 deals in 2021, mainly in Europe and North America. Recent transactions and typical valuation multiples are also presented. Finally, the expertise of GEREJE Corporate Finance in advising clients in the luxury/lifestyle space is outlined.
#PowerOfStory: The cultural program that got me clicksViqui Dill
My current job is to do internal communications within my company for IT. It’s my job to help four thousand employees make friends with our programs, especially the much avoided Microsoft Office 365 suite of products. This presentation will explain how I was able to leverage our corporate #PowerOfStory program to engage employees online and help them get over the fear of change to be able to use the tools for content management and communication.
Palm Beach Wordpress Meetup - The Future of Digital and forecast for 2017Antoine Dupont
Antoine Dupont, founder and CEO of KATAPULT Marketing, is a public speaker and workshop leader with over 20 years experience in Digital Marketing and Business Growth. Event organizers and attendees frequently comment on the nature of the practical, actionable “takeaway” value of his presentations. He is effective facilitating a small group in workshop format or on stage presenting to your audience. His take on digital marketing strategies and business growth make him a great option for those wishing to compete and dominate in their industry.
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content.
Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.
This presentation was given at Information Development World on May 17, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.
http://www.informationdevelopmentworld.com
Similar to Inventing the Future: New Ways to Capture and Exploit Innovation (20)
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In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
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We then explore how overwork relates to system stability and inventory.
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Please feel free to tweet from your phones using the hastag and Bath Digital handles set out on this slide.
Plus a big thanks to the sponsors and organisers – it’s been an amazing festival this year.
PS: this talk does not constitute legal advice. It’s mostly me rambling.
This talk is going to be in roughly three parts.
First we will have a look at the pace of change and innovation.
Then we will look at some areas where common understanding clashes with experience.
Finally, for the meat of the talk, we will look at possible ways you can take on the challenge of innovation and win.
Okay. A quick show of hands: who feels like innovation is accelerating?
Let’s quickly fly over some facts.
Buckle up.
Now we’ll have some fun trying to guess the graph.
What’s this? Any guesses?
GDP (current US$) from the World Bank - https://data.worldbank.org/indicator/NY.GDP.MKTP.CD .
That’s Trillion. There is now 8 times more wealth in the world than when I was born.
What’s this? Any guesses?
Number of patent applications filed per year (from WIPO - http://www.wipo.int/ipstats/en/).
People say to me: has my idea been done before?
I say: it’s fairly difficult to know the contents of tens of millions of patent applications.
What’s this? Any guesses?
Internet Users Worldwide - https://ourworldindata.org/internet/.
It’s probably higher now. That’s > 50% of the world’s population. You want a market? There’s your market.
What’s this? Any guesses?
The number of human genome DNA base pairs which can be sequenced for one US$ - https://ourworldindata.org/technological-progress/ .
I was listening to a podcast featuring an interview with Eric Lander of the Broad Institute - https://art19.com/shows/talking-machines/episodes/b9bc5a6a-048f-455e-9ea9-aa27dcf236af - who was saying that in 1986 biologists at a major US centre for biology they only at the last minute decided to add a computer room – why would a biologist need a computer?
What’s this? Any guesses?
From the Digital Universe Study - https://www.emc.com/collateral/analyst-reports/idc-the-digital-universe-in-2020.pdf
An exabyte equals one quintillion bytes, or 1 billion Gigabytes - https://en.wikipedia.org/wiki/Exabyte. This is also probably old and an underestimate by now.
Deepmind’s WaveNet – from research paper to production in Google’s Assistant in one year: https://deepmind.com/blog/wavenet-launches-google-assistant/ .
Hot off the press – in 40 days AlphaGo goes from a complete beginner in Go, to being the best IN THE WORLD - https://deepmind.com/blog/alphago-zero-learning-scratch/
Some initial takeaways.
Now we will have a look at some common misunderstandings.
Most innovations are made by domain experts who have immersed themselves in the problem for a long period (months or years).
Realisation comes slowly and often needs to be tested, iterated and refined.
Large corporations often have enough trouble capturing their own internal ideas.
For example, it is typical for a large multinational company to receive 1000s of invention submissions every year and only proceed with less than 50%.
You need to think of large corporations as having the turning circle of an oil tanker.
Smaller companies will typically only come onto the radar when they have competing sales that are driven by the innovation.
Ideas are easy; execution is hard.
If all you have is an idea then chances are that it is too early to protect anything. If you have a working prototype then you are in a much better position.
Often a working implementation of an initial idea looks quite different. The most valuable intellectual property tends to occur iterations down the line, typically as a small incremental improvement.
Most granted patents only become valuable 10 years down the line.
You often hear stories of how a company’s most valuable patent only just saved the chopping board during its early life.
Many defunct technologies actual turn out to cover later cutting edge technologies – for example some Wireless Application Protocol (WAP) patents from the early 2000s ended up being relevant to later smartphone standards.
Some more takeaways.
Okay.
So we know we are all strapped in on an exponential rocket.
We know the future is uncertain and exciting. How can we capture and encourage innovation in our own businesses?
Okay.
So we know we are all strapped in on an exponential rocket.
We know the future is uncertain and exciting. How can we capture and encourage innovation in our own businesses?
20 years ago the general procedure for capturing innovation was something like this.
A group of inventors would work on a product. They would sit down and describe the product and highlight anything they thought was particularly new or exciting.
A patent attorney would then be passed the description and asked to draft a patent application.
All this happened on paper.
Now the world is global and electronic.
Even in small companies you often deal with inventors on different continents.
In many large technology companies there will be a procedure to submit ideas to a secure cloud database. For example, this may be part of a pre-release check, or an internal business proposal for further funding.
These ideas are described and stored electronically. They start out as typically ~2 pages of text (or possibly paper length if you are lucky).
A small set of internal managers or patent attorneys periodically review these submissions, beginning with any that are flagged as having an imminent public disclosure. Some work on a number of ratings, e.g. 0 to 5 – business value, marketing value, ease of detection, value to cross-licences etc.
The ratings and review allow a shortlist of ideas to be selected. For example, less than half of submitted ideas may make it onto the shortlist.
This shortlist is then scheduled to become patent applications. The patent applications may be farmed out to a number of different service providers around the world.
So if we add the accelerating technology and extrapolate from the current processes what do we get?
Can we even remove the human link altogether?
Is this all pie in the sky?
All US Patent Office patent publications and grants can be downloaded here: https://www.uspto.gov/learning-and-resources/bulk-data-products (have a couple of TB handy).
European Patent Office data may be accessed (for free up to a limit) here: http://www.epo.org/searching-for-patents/technical/espacenet/ops.html#tab-1
Wikipedia Database Dumps may be downloaded here: https://dumps.wikimedia.org/enwiki/latest/
(You’ll want a file with a name like enwiki-20171001-pages-articles-multistream.xml.bz2 - this contains compressed XML at 14.2 GB – watch that crash your XML parser .)
(You can either download the files in chunks – or code your own way to read the XML inside the zip without loading everything into memory – can be done – have a Google and check out LXML.)
Everybody else can access the patent data and Wikipedia. No one else has your business data.
Many enterprise software packages have APIs that allow access to data, e.g. Outlook 365 has a REST API - https://msdn.microsoft.com/en-us/office/office365/api/mail-rest-operations.
Most of this information will be unstructured – it is good to assume you are working with raw text (e.g. basically large strings).
As an example of how companies are manoeuvring in this space: Richard Socher is a very clever person from Stanford – his natural language processing company was acquired by Saleforce in 2016 - https://techcrunch.com/2016/04/04/saleforce-acquires-metamind/ .
How do you get a lot of this data? You need to document everything.
No one likes documentation.
The key is to build it into natural development. For example, doc strings can be added to code as it is being written. Tools like Evernote and OneNote can be used as electronic notebooks.
When most people currently refer to an “AI system” what they actually mean is: I have a server (either locally or in the cloud) with some virtualised Linux instances running Python and a bundle of clever Python libraries. To access this black box of joy you can stick a web front end on (e.g. using Flask to serve JSON through an API). Then you have some nice looking Javascript framework working one the browser side.
If you are clever you can use Docker to spin these up and down wherever you like.
If you are a masochist you can try doing this with Node and Javascript. If that isn’t enough punishment you could try it in .Net.
Here are some examples of clever Python libraries for machine learning and AI (all free):
Tensorflow - https://www.tensorflow.org/get_started/get_started
PyTorch - http://pytorch.org/
Jupyter (for your documentation) - http://jupyter.org/
Natural Language Tool Kit – http://www.nltk.org/
spaCy (now my preference over NLTK) - https://spacy.io/
scikit-learn - http://scikit-learn.org/stable/
NumPy - http://www.numpy.org/
Keras - https://keras.io/
Gensim - https://radimrehurek.com/gensim/
Your main cost in all this is labour. There aren’t that many machine learning experts out there!
Sentiment analysis is relatively easy these days. You just need some labelled data.
If you are able to categorise 1000s of reviews into good and bad, you can take the bad reviews (or the portions of reviews with negative sentiment) and cluster terms within those reviews.
This can identify key problem areas with products which you can apply limited resources to solve. Solutions to those problems may then form the next iteration of protectable intellectual property.
Marketing material may be a website or PDFs of all your product leaflets.
Technology categorisation may be based on something as simple as term frequency (or you can use some of the advanced topic modelling features of Gensim and the like).
If you do this for you and your competitors you can identify spaces in the technology landscape. These spaces may be ripe for innovation.
To spot market opportunities you can mine your sales data for changes and patterns.
For example, you may use statistical analysis to look for correlations – e.g. patterns by variable (e.g. time / geography / customer). Changes may be detected by modelling your data as a mixture of Gaussians – when a particular mixture for the data changes to another mixture – a change is deemed to have occurred.
For example, a detectable change in modelled distribution may occur for a cluster of customers in the spring. Work out what causes this and feed it into product / service improvements.
You can use your email records (and possibly social media) to model social interactions between innovators.
For example, using graph theory and modelling relations you model who works well together.
If you have a database of notebooks, invention submissions and patent prosecution results, you can rank the most successful inventors in your company. You can then pair them intelligently (e.g. with those they work well with but that have low success to transfer skills).
Also you can then make efforts to keep this talent.
(Picture by Martin Grandjean)
Budgets are sexy. So are spreadsheets.
£5000 - patents are not really right for you yet. Try to release a product based on existing technology to build up sales / cash reserve / funding.
£50,000-100,000 - good time to start - 10% to start IP process - also you would have been able to prototype (in secret) some improvements to a working product / service – set a budget & work out development/sales projection & timelines - give to a patent attorney and say I would like this e.g. 1 year.
£250k-£5m - for technology company 5-10% IP development costs. Question is more: what can you protect for the budget
A good rule of thumb is to spend 5-10%.
Blackberry, IBM and Nokia are good examples – IP allows you to keep going and pivot into new spaces.
Some more takeaways.
So.
We’ve seen that the world is accelerating. History so far has been exponential. The problem is our expectations also scale exponentially.
We’ve seen that innovation comes about through spending a long period of time within a particular field or related field. It is unlikely large companies will steal your ideas but how you execute your ideas may have value a decade into the future. Also there is a game for funding and registrable protection is part of this game.
How can you guide innovation in your company? You need to gather as much information as possible in digital form. You then need to target some information engineers at it (eventually there may be a retail solution). By using the business data that you have, and combining it with freely available data sources, you can focus your innovation on the problems and opportunities that are unique to you. By iterating this process, you can be guided to success.
Finally, registerable IP fits in as milestones within this iterative process to help lock in innovation, obtain investment and provide for the future.
Any questions?