The document discusses building web apps on top of R to enable self-service analytics. It describes how statistical programming languages like R can be used to create customizable web applications through solutions like RStudio Shiny and Intuitics. These solutions allow non-programmers to run R code and access analytics through a web interface without needing to write code. The document provides an example of turning an existing R forecasting script into an interactive web app using Intuitics to allow parameterizing inputs and running multiple scenarios.