Jayson Elliot leads the user experience practice for Wunderman's New York office. He got his start in graphic design and launched a music magazine in the early 1990s. He then joined one of the first web design firms and became one of the first information architects. Throughout his career, he has held user experience roles with major companies and worked on well-known brands. He leads a team that provides user experience services including user scenarios, site maps, wireframes, usability testing, and digital strategy.

1. User Experience

3. About Me

4. JAYSON ELLIOT DIRECTOR OF USER EXPERIENCE WUNDERMAN NEW YORK Jayson leads the agency’s user experience practice for Wunderman’s New York office, a central role that touches literally every account in the agency. Growing up in the budding digital age, Jayson set his own career path after studying graphic design at the University of Iowa. In the early ’90s, he started the music magazine Permission, while also doing print design for a variety of clients. In 1994, a staff writer at Permission left to start one of the first web design firms in the country. Jayson soon joined his ex-staffer, and their company, Plastic, which later became known as Razorfish, San Francisco. Under the tutelage of human factors experts such as David Small (MIT Media Lab), Jayson became the first information architect in the San Francisco office, and one of the first professionals in the industry to hold that title. His career has included IA and User Experience positions with IBM, Walt Disney Parks & Resorts and LifeCare. Jayson has worked on some of the world’s most recognized brands, including Sega, Charles Schwab, Fireman’s Fund, Medtronic, eBay, Freightliner and Sony Pictures.

5. Representative output: User scenario Site map Wireframe Navigational Flow Usability Test Report 508 (ADA) Audit Digital Scorecard

6. Process Strategy / Planning User Experience Creative Content Strategy Development Account

7. UX / Creative Process

8. UX / Creative Process

9. UX / Creative Process

10. UX / Creative Process

11. Example Deliverables

12. User Scenarios

15. User Scenario - Nokia

16. Value Exchange

17. THE VALUE EXCHANGE OVER TIME Content Ads

18. THE VALUE EXCHANGE OVER TIME Content Ads

19. THE VALUE EXCHANGE OVER TIME Save Profile [email_address] .com .com .com .com .com .com

20. THE VALUE EXCHANGE OVER TIME

21. VALUE EXHANGE OVER TIME iDiscovery

22. Site maps

24. Block diagram wireframe

26. Detailed wireframes

29. Navigation Flows

32. Others

33. Card Sort

34. Prototype - ExciteXtreme

35. 508 Compliance Audit

36. Digital Scorecard

37. User Experience

41. Usable Much more on that later...

42. Delight

43. Delight

44. Findable

45. Accessible

48. “Intuitive” interfaces

49. “Intuitive” interfaces

51. INTUITIVE

52. FAMILIAR

53. Testing

54. Usability Testing

59. ( ) 212 555 1212 Ladislav Sutnar

60. Logical navigation aids

61. Napoleon’s march on Moscow

62. Napoleon’s march on Moscow

63. Metaphorical, but obscuring

64. Metaphorical, but obscuring

65. The same data, by Tufte

66. Paul M. Fitts

67. Fitts’s Law MT = a + b log2(2A/W) MT = movement time a,b = regression coefficients A = distance from start to target center W = width of the target

68. Fitts’s Law The time to acquire a target is a function of the distance to and size of the target

69. Hick’s Law

70. Hick’s Law The time to acquire a target from a group of choices is a function of the number of choices presented

71. Applying Fitts Longer links are easier to click than short ones Large text fields are easier to enter than small ones Large buttons are easier to hit than small

72. Applying Hick Larger lists are more time-consuming Tightly-packed choices are harder to select BUT Groupings that make sense to the user can offset Hick’s law

83. Jackie – 58 years old

91. Jackie – 63 years old

96. Bill – 63 years old