Organic app marketing and app store optimization are the future of app marketing.
Follow along as we present the idea of organic, unpaid, app marketing as well as an example case study of exactly how to optimize your app store presence.
17 Action Points to Build a Mobile Website Visitors LoveStoney deGeyter
Just like building your first website was important 20 years ago, creating a mobile-friendly site is just as important today. If your site isn’t mobile friendly, your audience just won’t stick around — if they find you at all. Not only will your site be difficult to use on any mobile device, but you’ll potentially miss out on a large portion of mobile search traffic in light of Google's algorithm change that favors mobile-friendly sites.
This slide deck, presented in a SEJ ThinkTank webinar, addresses important usability features your mobile site must have as well as other things they can do to give visitors a more pleasant on-site experience without sacrificing the necessities that are already a staple of an effective desktop version of a website.
Specifically, you will learn:
> Why a responsive design may be a better choice than a separate mobile site.
> How to present content so it is easy to consume by the mobile user.
> Elements that should be eliminated or limited because they hinder mobile users’ experience.
> How to structure their site so that mobile users can utilize all of the features, including navigation, forms, and links.
Just because "Mobilegeddon" didn't have the immediate, devastating impact that many expected doesn't mean you don't need to worry about becoming mobile friendly. As more people depend on their mobile devices and Google's algorithm gets more savvy, this is an area that will be of major importance to any business' web presence.
Good Practices to Maximize Your Mobile SEOAleyda Solís
Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.
This Infograhpic show you what influences the app development cost. The article which explains the infographics here: http://anoda.mobi/building-an-app-how-much-does-it-cost/
17 Action Points to Build a Mobile Website Visitors LoveStoney deGeyter
Just like building your first website was important 20 years ago, creating a mobile-friendly site is just as important today. If your site isn’t mobile friendly, your audience just won’t stick around — if they find you at all. Not only will your site be difficult to use on any mobile device, but you’ll potentially miss out on a large portion of mobile search traffic in light of Google's algorithm change that favors mobile-friendly sites.
This slide deck, presented in a SEJ ThinkTank webinar, addresses important usability features your mobile site must have as well as other things they can do to give visitors a more pleasant on-site experience without sacrificing the necessities that are already a staple of an effective desktop version of a website.
Specifically, you will learn:
> Why a responsive design may be a better choice than a separate mobile site.
> How to present content so it is easy to consume by the mobile user.
> Elements that should be eliminated or limited because they hinder mobile users’ experience.
> How to structure their site so that mobile users can utilize all of the features, including navigation, forms, and links.
Just because "Mobilegeddon" didn't have the immediate, devastating impact that many expected doesn't mean you don't need to worry about becoming mobile friendly. As more people depend on their mobile devices and Google's algorithm gets more savvy, this is an area that will be of major importance to any business' web presence.
Good Practices to Maximize Your Mobile SEOAleyda Solís
Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.
This Infograhpic show you what influences the app development cost. The article which explains the infographics here: http://anoda.mobi/building-an-app-how-much-does-it-cost/
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
In our mobile-first era, having a great app is not enough to influence your customer base and generate revenue. Just as adding keywords and writing a description is not enough to improve findability. By taking a systematic approach to optimize your team’s apps through strategic alignment and better collaboration, you can build your brand, boost your app’s value, and limit retrofitting. This session will cover app store optimization best practices related to keywords, titles, ratings, reviews, descriptions, images, and engagement variables like download quantity or velocity.
App Store Optimization For Extreme Newbies (Do not read if you're on a diet!)AppTweak
Ever wondered what App Store Optimization is exactly?
Find out with this fun and easy presentation!
In this presentation, I (Laurie Galazzo, content strategist at AppTweak) actually tried to explain you, in the easiest way possible, how App Store Optimization works and why it is important to implement it in any App Marketing strategy.
Warning: contains explicit visual content that may offend people on a diet.
Share it with your friends if you liked it (or if you like cheeseburgers) and help everyone understand the importance of ASO!
Oh and also, if you have an app, discover its ASO report on www.apptweak.com. It has already been done! Don't believe me? See for yourself! www.apptweak.com
Thank you!
Laurie
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
You can find here the latest social media and SEO trends of 2017 according to the following Bulgarian digital experts: Ivo Iliev / InteractAge, www.ivosiliev.com, Ognian Mladenov / SEOM.bg, Stanislav Dimitrov / Konversa, Nikolay Boykov / All Channels and Katya Todorova / MEmotion. They presented the best practices and trends in the field of social media and SEO for Bulgaria and worldwide during а panel discussion within Webit 2017 Bulgaria Digital Summit.
Here you can see the video of the whole panel discussion (BG language):
https://youtu.be/F3aOQyiJvJg
Mastering Mobile SEO for Your Website and Native App ContentBranch
Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption.
This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content.
You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html
The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman.
Topics include:
-The broken app content discovery through search
-Applicable strategies to boost SEO ranking for your app content
-Best practices to optimize your mobile website SEO
-How to optimize the web-to-app flow to maximize ROI
What you need to know about app indexing, AMP, and Instant Apps
Los datos no engañan: las empresas de retail cada vez apuestan más por el canal móvil mediante la creación de apps, pero ¿basta con tener una app? Definitivamente, no. Para triunfar es necesario además promocionarla. Ahí es donde entra en juego el app marketing y las técnicas ASO.
People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck.
However, Roles and Responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.
In this presentation, we explore how to restore ‘industrial peace’ by delivering the clear job descriptions your people need.
Mobile Summit 2016 presentation in Porto Alegre, Brazil.
Deep linking - How it works and how to implement it.
How deep linking can help your app to gain sign-ups, retention and engagement.
Como o deep linking pode ajudar o seu aplicativo a ganhar sign-ups, retenção e engajamento.
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
In our mobile-first era, having a great app is not enough to influence your customer base and generate revenue. Just as adding keywords and writing a description is not enough to improve findability. By taking a systematic approach to optimize your team’s apps through strategic alignment and better collaboration, you can build your brand, boost your app’s value, and limit retrofitting. This session will cover app store optimization best practices related to keywords, titles, ratings, reviews, descriptions, images, and engagement variables like download quantity or velocity.
App Store Optimization For Extreme Newbies (Do not read if you're on a diet!)AppTweak
Ever wondered what App Store Optimization is exactly?
Find out with this fun and easy presentation!
In this presentation, I (Laurie Galazzo, content strategist at AppTweak) actually tried to explain you, in the easiest way possible, how App Store Optimization works and why it is important to implement it in any App Marketing strategy.
Warning: contains explicit visual content that may offend people on a diet.
Share it with your friends if you liked it (or if you like cheeseburgers) and help everyone understand the importance of ASO!
Oh and also, if you have an app, discover its ASO report on www.apptweak.com. It has already been done! Don't believe me? See for yourself! www.apptweak.com
Thank you!
Laurie
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
You can find here the latest social media and SEO trends of 2017 according to the following Bulgarian digital experts: Ivo Iliev / InteractAge, www.ivosiliev.com, Ognian Mladenov / SEOM.bg, Stanislav Dimitrov / Konversa, Nikolay Boykov / All Channels and Katya Todorova / MEmotion. They presented the best practices and trends in the field of social media and SEO for Bulgaria and worldwide during а panel discussion within Webit 2017 Bulgaria Digital Summit.
Here you can see the video of the whole panel discussion (BG language):
https://youtu.be/F3aOQyiJvJg
Mastering Mobile SEO for Your Website and Native App ContentBranch
Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption.
This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content.
You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html
The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman.
Topics include:
-The broken app content discovery through search
-Applicable strategies to boost SEO ranking for your app content
-Best practices to optimize your mobile website SEO
-How to optimize the web-to-app flow to maximize ROI
What you need to know about app indexing, AMP, and Instant Apps
Los datos no engañan: las empresas de retail cada vez apuestan más por el canal móvil mediante la creación de apps, pero ¿basta con tener una app? Definitivamente, no. Para triunfar es necesario además promocionarla. Ahí es donde entra en juego el app marketing y las técnicas ASO.
People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck.
However, Roles and Responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.
In this presentation, we explore how to restore ‘industrial peace’ by delivering the clear job descriptions your people need.
Mobile Summit 2016 presentation in Porto Alegre, Brazil.
Deep linking - How it works and how to implement it.
How deep linking can help your app to gain sign-ups, retention and engagement.
Como o deep linking pode ajudar o seu aplicativo a ganhar sign-ups, retenção e engajamento.
Developing an app includes elaborate planning and procedures. It begins with app concepts, then goes on to scheduling, design, development, testing, and deployment of the app to the planned mobile devices. However, you will have to choose the exact way in which you need to create and install your app you can develop either a mobile app or a web app.
Companion slides to the Webcast: "8 Steps to Scaling Your Mobile Strategy"
The webcast describes how smart organizations are using mobile to enhance customer relationships. By reviewing the slides and watching the webcast recording, you'll learn:
- Why mobile adds value to customer relationships
- Secrets of apps that get used every day
- How to design success into your first app
- Techniques that enable your existing development team to support multiple platforms, apps and businesses through an integrated mobile platform
We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well.
Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page".
So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for?
I this talk I gave for Portland's SEMpdx, I gave a detailed overview of AMP, dug into its importance to web marketing and SEO, and provided resources for people to get started with.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
#BrightonSEO Autumn Deck about everything you need to know about #ASO. How #SEO fits in and the guidelines that is important to optimise. Discover how best #ASA is in doing App Store Optimisation
On January 25th, 2012, I gave a talk at Web Marketing Wednesday on my role as Marketing Director for Select Start Studios, specifically online marketing and analytics.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. AGENDA
Introduction / Context
Organic App Marketing
App Store Optimization
ASO vs SEO
Making an ASO Plan
iOS vs Google Play
Other Organic Channels
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
3. ABOUT ME
Ian Sefferman
Co-Founder / CEO
Began working in App Ecosystem in 2009
Previously with Amazon.com
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
4. ABOUT MOBILEDEVHQ
2009-2010 2011 2012-
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
8. ASO VS SEO: SEO
On-Page: Off-Page:
Title Tag Linkbuilding
H1, H2, H3 Anchor text
Keyword Density Social
URL: Domain and Path
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
9. ASO VS SEO: ASO
On-Metadata: Off-Metadata:
App Name Downloads / Velocity
Description Rating / Reviews
Keywords Social
Screenshots Linkbuilding
Publisher
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
17. ASO PLANNING: DESCRIPTION
The First Sentence
“Haiku Deck is the simple new
way to create stunning
presentations – whether you are
pitching an idea, teaching a
lesson, telling a story, or igniting a
movement.”
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
18. ASO PLANNING: DESCRIPTION
Authoritative Reviews
“A smart app that makes beautiful
slide shows in no time and makes
your iPad a more productive tool”
– Wall Street Journal
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
19. ASO PLANNING: DESCRIPTION
Features
“Instantly create the perfect look
by choosing from a range of
stylish themes.”
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
22. ASO PLANNING: USING PAID
Paid
Downloads
Download
Velocity
Search
Top Charts
Rankings
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
23. iOS VS GOOGLE PLAY
iOS Google Play
Keyword Field No Keyword Field
No Description Description
PageRank of detail page
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
24. iOS VS GOOGLE PLAY
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
25. iOS VS GOOGLE PLAY
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
26. iOS VS GOOGLE PLAY
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
27. iOS VS GOOGLE PLAY
MOBILEDEVHQ | Ian Sefferman | iseff@mobiledevhq.com | @iseff
I’m Ian Sefferman, CEOTalking about Organic App Marketing, which I’ll define later, but roughly any non-paid channels to get usersShould be informal, feel free to interrupt with questions, Q&A afterwards as well
Any channel that will bring users to your app that you don’t pay on a per install basisPaid channels are not profitable: high prices and low quality
Process of ranking highly in the app storeSearch and Top ChartsInvolves choosing the correct keywords, managing and optimizing your app store presence, and ensuring you are following through day over dayVery early in this process, lots of changes happening, equivalent to ’95 in web search, chomp, etc65% of app users…
Before you ever start, you want to know who is your competitionWant to know how popular they are
Category management mattersRelevance, Volume, and DifficultyUse competitors to help drive this
Only 100 characters in iOS, must choose incredibly wiselyRelevance,Difficulty,Volume
Include keywordsNot necessarily same as app name on deviceFor discoverability and users clicking
iOS only, will talk about that100 charactersComes from history in musicStemming isn’t goodAlways use commas, never spaces
* Descriptions should optimize for conversion and web based SEO
Most importantWhat app is aboutWhy you should download it immediatelyRest is covered
Your reviews will be filled with junkUse this as an opportunity to get social proof, and reviews from someone who matters
* Focus on what the user cares about, not how it is implemented
First screenshot is most important: new tilesUsing text in screenshots is a good idea!
Focus on feedbackSpend a monthGet ratings highlyFix bugs, implement necessary features
Virtuous cycleBurst spendGet sophisticated
Make it easy to share with friendsDon’t forget SMSDo it appropriately in the right places (when a user is happy, when a user needs another friend to help out, etc)Don’t be reliant on a single platform
Choose the right publicationsAlso choose the right authors to pitchUnderstand their objectives: how are they paid (by post, by word, by page view?), what are their goals (pump out many stories, deep dives into a few stories, building readership, etc)Feeding data that is universally accessible is always a good strategyDon’t forget about guest posting
