introduction to digital marketing class + 1 example

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Business and digital
Marketing
Intro class

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Hello! I’m...
Connie Dávila Ramos
I’m your teacher for this year’s Business and
Digital Marketing class.

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Class Rules
Welcome to business and digital marketing
Some of the topics for our class
Asynchronous activity
Interactive example
01
02
03
04

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Look at the following example and answer the questions
We will talk about this first.

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What do you know about this song?
Who sings this song?

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What do you know about this song?
What brands are mentioned in
the song?

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Renault’s response

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Casios’s
response

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Why neither Rolex nor Ferrari responded or
created an ad using this viral song?

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The answer is?
They don’t need to!
Their brand are high-end
and well-positioned
already.

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Some of the topics we will see in class.

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topics.
Digital ads campaign
Affiliate Marketing
SEO
Whats is a buyer persona
Landing pages
Call to action

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ASYNCHRONOUS ACTIVITIES.

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WHAT DO I NEED TO KNOW ABOUT ASYNCHRONOUS
ACTIVITIES?
WHEN AND WHAT.
We will use different platforms to do AA, seesaw, liveworksheets, google
drive, google pages, and Q10. If you don’t know where to look for this links,
they will be posted on Q10i
WHERE.
You have one day to do it, for the next couple of weeks I will guide you
through a couple of mock activities, and the step by step to do them so that
when you have to do it on your own, there would be no problems
HOW LONG DO I HAVE TO DO THE ACTIVITY?
Every 15 days, you will have a variety of asynchronous activities, related to the
class, it can be reading a text, answerting questions, making content from
what you have learned in class.

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ASYNCHRONOUS ACTIVITIES.

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WHAT DO I NEED TO KNOW ABOUT ASYNCHRONOUS
ACTIVITIES?
WHEN AND WHAT.
We will use different platforms to do AA, seesaw, liveworksheets, google
drive, google pages, and Q10. If you don’t know where to look for this links,
they will be posted on Q10i
WHERE.
You have one day to do it, for the next couple of weeks I will guide you
through a couple of mock activities, and the step by step to do them so that
when you have to do it on your own, there would be no problems
HOW LONG DO I HAVE TO DO IT?.
Every 15 days, you will have a variety of asynchronous activities, related to the
class, it can be reading a text, answering questions, making content from
what you have learned in class.

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The rules for this class are very simple
- Camera needs to be on at all times
- Have a functioning microphone
- Come to class on time
- Respect for your teacher and
classmates.
- Kindness.
Class rules. - Check Q10 for the different assignment
dates and materials provided in class
- Do your asynchronous activities on the
same day

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Rules for Digital marketers!
Be awesome! Be creative! Put in your best effort.
A good disposition
makes everything better
Open your mind to trying
new things, new apps,
and create mkt
campaign concepts that
work for you
Mastering something
takes practice, time, and
dedication

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See you in class!