2. DIS/PLAY
04-01-2011
Classic conflict:
Usability <-> experience
sense <-> sensibility
Playing it safe isn’t very sexy
An interaction that is percieved as entertaining and
engaging is more likely to make users do things, we
want them to do.
http://www.youtube.com/watch?v=cbEKAwCoCKw&feature=player_embedded#
3. DIS/PLAY
04-01-2011
• The mind: This sounds like the right thing to do. I should start saving for my
retirement
• The heart: abstract, boring – I’ll have a look at it some other day
7. DIS/PLAY
04-01-2011
Engaging interaction forms adds life and relevans to
otherwise boring content
Increases the probability that a user will perform a task
and understand the content
Associates emotional values with the brand
Isn’t that really more user friendly?
8. DIS/PLAY
04-01-2011
Metaphors from the physical world
Metaphors/interaction conventions from other
media/technologies
Cellphones
Radio/TV
Movies
Computer games
It is okay to mix metaphors and conventions. Users are
generally smart enough to understand
Most important of all:
It must make sense to the user
It must be relevant to the task at hand
It must draw on a shared reference
9. DIS/PLAY
04-01-2011
Computer games – early 80ies
Music software – late 80ies
Volume control – late 80ies
10. DIS/PLAY
04-01-2011
• A classic measuring instrument is used as a metaphor
• Strict interpretation of the metaphor. Physical features are copied relatively close
13. DIS/PLAY
04-01-2011
The slider has been defined as a standard input method
in HTML 5.0: <range>
Supported by multiple browsers:
Safari
Chrome
Opera
Firefox
First new standard input method in HTML since 1997
18. DIS/PLAY
04-01-2011
Even more abstract univers
Here all navigation elements are replaced by icons at the
bottom of the screen or clickable furniture in the main
area.
Content becomes secondary
No use of shared references. Any idea what an office
chair means
=
?
19. DIS/PLAY
04-01-2011
The dolls have to explain the meaning of the different interactive element in bubbles and reaggae
song......
20. DIS/PLAY
04-01-2011
...or click in the right spots if we do not figure it our for ourselves.
21. DIS/PLAY
04-01-2011
Visitorville – website statistics visualised as 3D city map/Simcity/
www.visitorville.com
22. DIS/PLAY
04-01-2011
Owes a lot to virtual worlds and video games
Funny and charming – but does not give a real overview
Which is why they also supply classic tables and graphs
23. DIS/PLAY
04-01-2011
Taking the alternative universe to an extreme – forcing
EVERY single interaction into the concept
Letting the interface become the end instead of the
means
Creating something new and groundbreaking not
because it is better, but because no one has done it
before – there might be a reason why....
28. DIS/PLAY
04-01-2011
Use a well known metaphor
Use a metaphor because it makes sense for the
purpose, not just because it is fun, exciting og new
The user should always be able to anticipate what will
happen when he interacts with an element
Try to mimick behavior of a metaphor from the physical
world as closely as possible
Do not force all interaction into a single metaphor just to
get a coherent universe – like a house or a car
dashboard
Don’t be afraid to mix new and classic interaction forms
Use your common sense – ”will this work?”
