Introducing Apple iPad mini 2012

Features Design Built‐in Apps From the App Store iOS iCloud Tech Specs


The full iPad experience.
There’s les of it, but no less to it.
Everything you love about iPad – the beautiful
screen, fast and fluid performance, FaceTime
and iSight cameras, thousands of amazing apps,
10‐hour battery life – is everything you’ll love
about iPad mini, too. And you can hold it in one
hand.

Beautiful 7.9‐inch Display.
A screen worthy of iPad.
Colors are vivid and text is sharp on the
iPad mini display. But what really makes it
stand out is its size. At 7.9 inches, it’s
perfectly sized to deliver an experience
every bit as big as iPad.


Over 275,000 apps.
If it’s made for iPad, it’s made for
iPad mini.
Right from the start, apps made for iPad also work
with iPad mini. They’re immersive, full‐screen
apps that let you do almost anything you can
imagine. And they make iPad mini practically
impossible to put down.

Ultrafast wireless.
Fast connections. The world over.
With advanced Wi‐Fi that’s up to twice as fast
as any previous‐generation iPad and access
to fast cellular data networks around the
world, iPad mini lets you download content,
stream video, and browse the web at amazing
speeds.


A beautiful display, powerful A5 chip, FaceTime HD camera, iSight camera with 1080p HD video
recording, ultrafast wireless, and over 275,000 apps ready to download from the App Store.
iPad mini is an iPad in every way, shape, and slightly smaller form.


Perfectly sized LED‐backlit display.
iPad mini makes one thing clear: Its 7.9‐inch display more than
measures up to the complete iPad experience. View web pages in
Safari. See where you are and what’s around you using Maps.1
Flick through your photos and watch videos in vivid detail. And
wave hello to the family on a FaceTime call.2 The iPad mini display
uses the same LED backlight technology as iPad to give you plenty
of pop per square inch. And it’s perfectly sized to work with
hundreds of thousands of apps made for iPad.


Thin and light design.
iPad mini has everything that makes an iPad an iPad, but it’s a fraction of the
size. At just 7.2 millimeters, it’s pencil thin and unbelievably light. You can
easily hold it in your palm. And stash it in your smallest bag without a
second thought, so it’s always close at hand.


iPhoto iMovie
iPhoto is everything you love about viewing, You can shoot 1080p HD movies from your
editing, and sharing photos — but with the iPad mini. And with iMovie, you can turn
power and simplicity of Multi‐Touch. that footage into a Hollywood‐style trailer
or mini feature film.


GarageBand
GarageBand lets you play a collection of Touch and Smart Instruments that
sound just like their real counterparts — but let you do things you never
could on a real instrument.


Pages Numbers
Apple‐designed templates and easy‐to‐use Make innovative spreadsheets in a few taps
formatting tools let you create beautiful with over 250 easy‐to‐use functions, an
letters, flyers, reports, invitations, and intelligent keyboard, flexible tables, and fun
more. 3D charts.


Keynote
Create presentations with elegantly designed themes, custom graphic styles,
stunning transitions, animated 3D charts, and more.


Facebook
Keep up with the people you know. Share
your updates, photos, and videos. And see
what friends and family are up to.


MLB.com At Bat
See every pitch and every at bat — live on iPad mini. Get home and away
radio broadcasts, video highlights, news, stats, and more.


GitlTaste
Get great deals on food and wine, and read
exclusive stories and recipes from famous
chefs and food writers.


Houzz Interior Design Ideas
Browse design photos by style, room, or location, and find local designers
who can make your design dreams a reality.


Barefoot World Atlas
Learn about different regions of the planet, encounter amazing wildlife,
discover landmarks, and see the world in 3D.


Mint.com Personal
Finance
Manage your finances with a free account
from Mint.com. View balances for your bank
and credit card accounts, group spending by
category, and more.


Built‐in apps. Over 275,000 apps from the App Store.
Right out of the box, iPad mini is ready for big things. The App Store is home to over 275,000 iPad apps and
Map out your next adventure. Then shoot it in 1080p counting.4 And right from the start, they work on iPad
HD. Ask Siri to help you find the best pizza in town. mini. But quantity is only part of the story. These are
Watch a webcast or a movie. Read a best seller or a beautiful, immersive, made‐just‐for‐iPad apps. And
magazine. Check email. Send messages. Or stay in they change the way you do everything. You can make
touch face‐to‐face over FaceTime. You’ll be amazed a spreadsheet for work, make a Hollywood‐style trailer
at how much is built right in. for fun, plan a lesson, plan a trip, or simply plan a
meal — all on a device you can hold in one hand.


Powerful A5 chip.
iPad is known for its fast, fluid performance, and
iPad mini doesn’t disappoint. It features the
powerful and power‐efficient A5 chip, which
makes everything you do feel smooth and
natural. From the little things like switching from
app to app and swiping from page to page, to the
big things like editing photos, watching movies,
and playing games.


10‐hour battery life.
iPad mini wouldn’t be an iPad without
incredible battery life. Even with so much
performance packed into such a small space, it
still lasts up to 10 hours on a single charge.5 So
you can read, watch, play, write, and create
whatever you want, as long as you want.


Wave hello with FaceTime video calling.
With FaceTime built into iPad mini, you can
make a video call over Wi‐Fi or cellular. The
front‐facing FaceTime HD camera gives
everyone a great view of you, while the iSight
camera on the back lets you show others
what you’re seeing. So even when you’re out
and about, your friends and family are never
out of the loop. You can hear every laugh and
see every smile. And with the 7.9‐inch display,
you’ve got more than enough screen to take
in the whole scene. You can also use the
front‐facing camera for taking self‐portraits
or recording 720p HD video.


Record HD video in full 1080p.
An impromptu performance on the
subway, the winning shot at your
daughter’s soccer game, an awesome
360‐degree view from the top of the
mountain — the iSight camera on iPad
mini lets you capture all these
unpredictable, beautiful, spectacular
moments. In 1080p HD, no less. The
spacious iPad mini display gives you a
great view of whatever you’re filming.
And with automatic video stabilization,
your recording is free of bumps and
shakes. So your videos are instantly
ready to share.


Shoot 5‐megapixel still images.
The 5‐megapixel iSight camera features a backside
illumination sensor that captures great‐looking
pictures whether by sunlight or candlelight. When you
shoot photos, the big, beautiful iPad mini display
becomes a big, beautiful viewfinder — giving you
plenty of room to compose your shot. Autofocus, tap
to focus, and tap to set exposure functions mean
every photo you take instantly becomes frameworthy.
And with built‐in face detection that automatically
balances focus and exposure across up to 10 faces,
there’s more room for more grins. So everyone look at
iPad mini and say “Cheese.”


Advanced Wi‐Fi technology. Built in.
iPad mini features advanced Wi‐Fi that's up to twice as
fast as any previous‐generation iPad. With dual‐band
(2.4GHz and 5GHz) 802.11n Wi‐Fi and support for
channel bonding, download speeds can reach up to
150 Mbps.6 Translation: The things you do every day
may start to feel a whole lot faster.

Next‐generation cellular connectivity — up
to LTE.
If you want to connect to the Internet even when you
don’t have access to Wi‐Fi, choose iPad mini with Wi‐
Fi + Cellular. It can make ultrafast cellular network
connections around the world — including LTE7 and
other advanced wireless networks such as HSPA,
HSPA+, and DC‐HSDPA. So you can download content,
stream video, and browse the web at amazing
speeds — without a contract or long‐term
commitment.


Siri helps you do the things you do every Ask Siri for baseball, basketball, football,
day. All you have to do is ask. hockey, and soccer scores as well as
schedules, rosters, and stats.


Ask Siri to get showtimes, look up movie Ask Siri to help you find restaurants by
facts, play trailers, show you reviews, and cuisine, price, location, outdoor seating
more. or a combination of choices. Siri gets you
photos, reviews, and reservations.


Ask Siri to update your Facebook status and Twitter integration means you can ask
post a comment. Siri to tweet for you.


Just ask Siri.
Siri is the intelligent assistant that helps you get things done, just by asking. Talk to Siri as you would
to a person: Ask “Do I need an umbrella?” or “Did the Giants win last night?” or “What time is the
barbecue on Sunday?” Siri not only understands what you say, it knows what you mean. It figures out
the right apps to use to find the right answer. Then, just like a personal assistant, Siri provides you
with the information you need.

iOS iCloud
The world’s most advanced mobile Your content. On all your devices.
operating system. iCloud is built right into iPad mini. Just turn it on and
At the core of every iPad, iPhone, or iPod touch is iOS. you’ll have instant access to all the things you need,
It includes all the built‐in apps you use every day and whether you’re on your iPad, iPhone, iPod touch, Mac,
all the intuitive technology — like Multi‐Touch and or PC.9 New features in iOS 6 let you do even more
Siri — that makes iPad mini so advanced. With every with iCloud. Share the photos you want with the
free iOS update comes even more capability for your people you choose using Shared Photo Streams.
devices. You’ll find the latest version, iOS 6, already Locate, lock, and recover your misplaced iPad mini
installed on iPad mini. So right out of the box, you get easier than ever. Browse a web page on one device
more than 200 new features to make the things you and pick up where you left off on another device using
do every day even better. iCloud Tabs. And that’s just for starters.


Stream via AirPlay. Print via AirPrint.
All the great stuff on your iPad mini — your music, Print right from your iPad mini over Wi‐Fi with AirPrint.
photos, and videos — can stream wirelessly to your There’s no software to download, no drivers to install,
HDTV and speakers via Apple TV10 or to AirPlay‐ and no cables to connect. Print from Mail, Photos,
enabled speakers over a Wi‐Fi network. With just a tap Safari, and iBooks. Or any of the iWork apps — Pages,
of the AirPlay icon, you can rock the house with your Keynote, and Numbers. With just a few taps, you can
favorite album, have a movie night, or show off some send whatever's onscreen to an AirPrint‐enabled
photos. And go big. printer.


Made for iPad mini. And vice versa.
The cover that wakes up, stands up, and brightens up iPad has been redesigned for iPad
mini.11 And what a smart pair they are. iPad mini and the iPad mini Smart Cover, that is.
Magnetic technology built into each one really pulls them together. The Smart Cover snaps
perfectly into place to protect your screen — without adding bulk. Open the Smart Cover and
your iPad mini wakes up. Close it and your iPad mini goes to sleep. Fold the Smart Cover and it
becomes a stand. It’s all just so, well, smart.


A new way to get connected.
iPad mini is so thin and light, it requires an
ultraslim connector. It’s called the Lightning
connector, and it features an all‐digital, eight‐
signal design that’s significantly more durable
than the 30‐pin connector. Another brilliant
feature of Lightning: It’s reversible. Which
means there’s no wrong way to plug in
the cable.

Lightning to 30‐pin Adapter.
If you have an iPad accessory that depends on
the 30‐pin connector, you can still connect it
to your iPad mini. Simply use a Lightning to
30‐pin Adapter (sold separately).


7.2
Our goal was clear: Create the smallest possible iPad
that could still deliver the full iPad experience. iPad
mini is 23 percent thinner, 53 percent lighter,* and
fits in one hand — yet it can do everything an iPad
can do. To accomplish that, we went back to the very
beginning and designed it from scratch.
Since iPad is all about the display, that’s where we
0.68
started. We wanted it to be small, but not too small.
It had to be big enough to do all the things you love
to do on iPad. And it had to work with all the apps
made for iPad. With that as our guide, we were able
to determine the perfect size: 7.9 inches. Because at
that size, it feels like an iPad in every way — only it’s
mini.
But iPad mini isn’t just a scaled‐down iPad. We
designed it to be a concentration, rather than a
reduction, of the original. A refined unibody
consolidates more parts into one. A single‐cell
battery — the thinnest ever made by Apple — takes
up less space, but lasts just as long. The iSight camera
is smaller, yet still takes 5‐megapixel photos and
shoots full 1080p HD video. And while the display is
slimmer and lighter, it’s also incredibly vibrant.


The iPad mini display stands out in all the right ways.
It has the same 1024‐by‐768 resolution as iPad 2 — in
a size that’s significantly smaller. So everything looks
incredibly crisp and sharp. And since the iPad mini
display has 35 percent more screen area than a 7‐
inch tablet, everything is easier to read and interact
with. The iPad mini display is also designed to take
greater advantage of every pixel. So apps, magazines,
and documents fill the screen, from top to bottom
and edge to edge. In portrait and in landscape.

7‐inch tablet iPad mini

35 percent larger screen.
iPad mini is small enough to hold in one hand, yet it has a 35
percent larger screen area than a 7‐inch tablet.


iPad mini is small. But when you use it, it doesn’t feel
small. That’s because it’s designed to give you the
maximum amount of screen in the minimum amount
of space. To achieve that, we had to rethink the
relationship between the screen and the overall
shape of the product. iPad has symmetrical bezels
around all of its edges. But for iPad mini, we reduced
the width of the bezels on two sides of the display. So
although the screen is smaller, it’s even more
prominent. Rethinking the screen meant we also had
to rethink the software behind it. iPad mini
intelligently recognizes whether your thumb is simply
resting on the display or whether you’re intentionally
interacting with it. It’s the kind of detail you’ll
notice — by not noticing it. And it’s a great example
of how Apple hardware and software work together
to give you the best experience possible.


In making iPad mini, we executed every detail with extraordinary precision. That’s what gives iPad mini
its incredible fit and finish. Take, for example, the aluminum unibody — our most advanced yet. We
took everything we’ve learned about making a unibody enclosure and refined the process to be even
more material‐efficient and exact. With tolerances measured in microns, mono‐crystalline diamond‐cut
edges, and sleek metallic finishes, iPad mini was designed and engineered to incredibly high standards.
And you can sense that every time you pick it up. It feels beautifully made. Precisely because it is.

Thin, light design iSight camera Incrediable fir and finish Lightning connector All‐aluminum unibody
iPad mini is a mere 7.2 mm thin iPad mini features a 5MP, five‐ The diamond‐cut chamfer joins The lightning connector is The entire enclosure is
and 0.68 pound light. elements iSight camera – the seamlessly with the glass designed to be durable and machined from a solid block of
smallest ever in an iPad. display. reversible. aluminum.


Megapixels matter. But the quality of a photo is determined by other things, too — like the camera’s
optics, image signal processor, and software. The iSight camera uses advanced optics to give you the
best picture possible. With an ƒ/2.4 aperture and a five‐element lens, it captures light efficiently to
produce a sharper and brighter overall image. And the hybrid infrared filter — typically reserved for
expensive SLR cameras — keeps out harmful IR light for more accurate, uniform colors.


How a product looks and performs matters, but so does its impact on
the environment. That’s why nearly every Apple product is made from
highly recyclable materials like aluminum, and why we refuse to use
harmful toxins in our components.

Every iPad mini is free of brominated flame retardants (BFRs) and
polyvinyl chloride (PVC). In fact, Apple has one of the strictest BFR‐
free and PVC‐free standards in the industry. And we expect the same
from our suppliers. We go so far as to disassemble our products into
individual components and materials in our Cupertino lab. Then we
test them using many methods, including X‐ray fluorescence
spectroscopy and ion chromatography. We do this to ensure that
every product we release meets our environmental standards.


Browse the web. Check email.
Make FaceTime calls. Share
your photos. Or ask Siri to do it
all for you. iPad mini features
the same helpful, fun, and
everyday essential built‐in apps
as iPad. So you can do all the
things you love to do. On a
device that’s thinner, lighter,
and every bit as immersive.


There’s nothing small about Safari on iPad mini. Websites look incredible on the 7.9‐inch high‐
resolution display. Browsing is fast and responsive. And because iPad mini is so small, you can take
the web with you wherever you go.
Browse fast.
Speedy Wi‐Fi or fast cellular data connections and a powerful A5
chip mean web pages load in a blink. Tap, pinch, or scroll, and
you’ll notice the incredible response.

Read articles without distractions.
Just tap the Reader icon and clutter instantly disappears. All you
see is the article. Not enough time to read it? Add the article’s link
to your Reading List and finish it later. No Internet connection?
Safari saves web pages — not just links — in your Reading List, so
you can catch up even when you’re offline.

Share the sites.
If you’re on a web page you find interesting and want to share it,
you can. Easily. One tap opens a menu that lets you email a link to
the page, tweet about it, or post it on Facebook.

Safari and iCloud.
iCloud keeps your Reading List, bookmarks, and tabs up to date
across all your devices automatically. So you can pick up on one
device where you left off on another.


Email, fun? On iPad mini it is. Because you can flick through your inbox. Tap to open attachments.
Pinch to zoom. And turn iPad to landscape to change your view.

Use the smart keyboard.
Writing and replying to email is easy with the smart keyboard. It
suggests words, corrects spelling, and inserts punctuation. It
recognizes email addresses from your contacts. And it supports
over 50 languages.

Keep track of conversations.
Mail makes it easy by grouping messages in a thread. The original
email and its many replies appear under the most recent message.
Of course, some emails are more important than others. So Mail
lets you set up a VIP list. It designates emails from VIPs with a star
and alerts you when you receive one. And iCloud recognizes VIP
email on all your devices.

View attachments.
If an email contains images and photos, you’ll see them right in
the message and you can save them to your Camera Roll. Mail
also lets you open PDF, iWork, and Microsoft Office files with a
tap. It’s even easy to attach photos and video without leaving the
Mail app.

Add all your accounts.
Mail works with popular email providers including Google Gmail,
Microsoft Exchange, Yahoo! Mail, Hotmail, and AOL — along with
most industry‐standard IMAP and POP systems.


Both a way to read books and a way to buy them, iBooks transforms the
simple act of reading into something simply delightful.

Shop the iBookstore.
The iBookstore features the best of what’s new right at the top of
the page. Browse over 1.5 million books and counting, including
Multi‐Touch textbooks.2 The books you buy download right to
your iPad mini, and iCloud makes them available on your other
iOS devices.

Customize your view.
How you read is up to you. Flick from page to page. Change text
size. Select a different font. Adjust the brightness. Or choose a
white, sepia, or nighttime‐friendly theme.

Use reading tools.
You can highlight or underline text, make notes, look up a word in
the dictionary or on the web, or search inside the book. You can
even use VoiceOver to have iPad mini read to you.

iBooks and iCloud.
All your purchased books appear in your iBooks library, but
they’re stored in iCloud. Which means you can download and
read a favorite on one iOS device and finish it on another.


Whether you’re shooting, viewing, or managing photos, they look great on iPad mini. The high‐
resolution LED‐backlit display makes every color pop. So the photos you snap look even better
than you remember.
Edit photos.
If you want to do a quick touch‐up, remove red‐eye, or crop a
photo, tap Edit. To make your pictures look their absolute best.

Make a slideshow.
Take your favorite shots and your favorite music and make a
slideshow that’s way beyond typical. Then show off your
slideshow on your iPad mini or on your HDTV using AirPlay.

View photos by location.
Looking for the photos you took in Spain? The Places feature can
help. Pins appear on a map to show you all the places you’ve
taken photos. Tap a pin and the images taken in that location fill
your iPad mini screen.

iCloud and Photos.
Share just the photos you want with just the people you choose.
With Shared Photo Streams and iCloud, it’s never been easier.
Select a photo, tap the Share button, choose who you want to
share your photos with, and they’re on their way. Friends can like
photos and leave comments for everyone to see.


You can tell them how you’re doing. Or you can show them. FaceTime on iPad mini lets
you have it both ways — and in more places, over Wi‐Fi or cellular networks.

Tap FaceTime to make a video call.
FaceTime closes the distance between you and the people you
care about — from miles to inches. To make a video call, tap
FaceTime. Then select a name, wait for the person to accept the
call, and smile big. FaceTime works over Wi‐Fi or cellular networks,
so you can wave hello from practically anywhere.

Switch between cameras during a call.
On the front of iPad mini is a FaceTime HD camera. On the back is
an iSight camera. You can switch between them anytime during a
call. So one minute your friends see you, and the next they see
what you see.

Start with your Apple ID.
All you need to start making FaceTime video calls is a free Apple
ID. If you’ve purchased anything from the iTunes Store or the App
Store, you already have one. If you need an Apple ID, you can
create one at My Apple ID.


Find a café. Find a restaurant. Or find yourself looking down on the Empire State Building. Beautifully
designed from the ground up, Maps will change the way you see the world

More beautiful maps.
Elements in Maps are vector based, so graphics and text are
incredibly detailed — even when you zoom all the way in — and
panning is smooth. Use the tilt and rotate gestures to view an
area, and Maps keeps the names of streets and places where
they belong.

Turn‐by‐turn navigation.
As you approach a turn, Maps speaks the directions, so you can
watch the road. Follow along with 3D views: Signs and arrows
make it easy to see where you’re headed. And if traffic’s bad,
Maps offers alternative routes.

Traffic info.
Maps uses real‐time traffic conditions to calculate your ETA. You’ll
also get details about incidents that are causing traffic jams, so
you can tell if there’s a major accident ahead or just a
temporary slowdown.

Flyover.
See the world from a whole new perspective with photo‐realistic
and interactive 3D views of select major metro areas. Explore like
never before as you zoom, pan, and rotate around a city and
its landmarks.


Siri is the intelligent assistant that understands what you say, knows what you mean, and has the
answers you need. And now Siri understands more languages, so it does more things in
more countries.
Get things done.
Say something like “Text my wife… I’ll be there in 15 minutes.” Or
“Find a good Italian restaurant nearby.” Siri figures out the right
apps to use, then, just like a personal assistant, it replies with the
answer. Siri makes FaceTime calls, sends messages, schedules
meetings, sets reminders, and more.

Get ready for movie night.
Ask Siri to find upcoming showtimes, look up movie facts, play
trailers, and more. Siri can also show you ratings and reviews from
Rotten Tomatoes.

Get sports scores and stats.
Find out scores from live games and the current season’s past
games, schedules, team rosters, and player stats for baseball,
basketball, football, hockey, and soccer. They’re all just a
question away.

Get restaurant recommendations.
Siri helps you find restaurants by cuisine, price, location, outdoor
seating, or a combination of choices. Siri will show you Yelp stars
and reviews — even make a reservation for you via OpenTable.


The charm and selection of a corner newsstand are on your iPad mini. Newsstand puts all your
newspaper and magazine subscriptions in one place.

Get the latest issues automatically.
With Newsstand, every new issue is delivered right to your iPad
Mini. And it all happens in the background, without interrupting
what you’re doing.

Find new reading material.
Tap the Store button in Newsstand and you’re transported to a
section of the App Store featuring newspapers, magazines, and
journals. Tap to add new favorites to your newsstand, and they
begin downloading right away.

Interact with what you read.
With some newspapers and magazines, you’ll find interactive
elements that let you dig deeper into an article with just a tap or a
pinch.


iMessage lets you send text messages to iPhone, iPad, iPad mini, iPod touch, and even Mac
computers. The best part: If you’re texting over Wi‐Fi, it’s free and unlimited

Send more than words.
In addition to text, you can send photos, videos, locations, and
contacts. Messages are securely encrypted. And if you have more
than one iOS device, iMessage keeps the conversation going
across all of them.

Get delivery and read receipts.
You’ll get a delivery receipt letting you know your message went
through. You’ll know it’s been read, too, if your friend has enabled
read receipts.

Text a group of people at once.
Just add their names in the To field to start a group messaging
session. When someone replies, everyone sees it.


Meetings, appointments, engagements, Forgetting happens way too often. Contacts isn’t just names and
birthdays, anniversaries, and now That’s why iPad mini helps you numbers. It’s email addresses, IM
Facebook events all have their time remember with Reminders. Create a nicknames, birthdays, anniversaries,
and place with Calendar. It makes your list of have‐to‐dos, want‐to‐dos, or websites — even your Facebook
schedules easy to manage — even whatever you like. Set a due date, friends’ profile information. So when
when everything happens at once. And and Reminders notifies you so you they update their email address or
iCloud keeps them in sync across all stay on track. iCloud even keeps all phone number, you automatically
your devices. your reminders on all your devices. stay up to date. And in sync across
all your devices, thanks to iCloud.


The App Store is home to over 275,000 Shop the redesigned iTunes Store and If you love listening to music, you’ll
apps made for iPad. Which means browse millions of songs and love seeing it, too. The high‐
they’re made for iPad mini, too.2 And thousands of HD movies and TV shows. resolution display on iPad mini makes
many of them are free. Just sign in with You can Like your favorites on album art look like a work of art. Tap
your Apple ID — the same one you use Facebook. Even see what your friends to flip an album over to see a list of
to buy music from iTunes — to Like. Then download anything directly tracks, rate it with one to five stars, or
download any app instantly. And to your iPad mini. iCloud lets you pick a song Genius can use to create a
keeping your apps up to date is a cinch, access everything you purchase on Genius playlist.
because iPad mini lets you know when every device you use.
updates are available.


The gotta‐see‐it‐to‐believe‐it clarity of A great idea could strike at any Unbelievable moments get believable
the iPad mini display makes videos and moment. Before you lose it, pull out when you capture them on iPad mini.
movies look incredible. So get ready for iPad mini and jot it down in Notes. Its 5‐megapixel iSight camera has HDR
more gripping entertainment than you With iCloud, all your notes stay with support for perfectly balanced
ever thought possible. you on every device you use. So you exposures. If the moment calls for
can think of Notes as the keeper of motion, shoot a video instead. iPad
anything important or anything, period. mini does that, too — in 1080p HD.


Make that face and it’ll stay that way, One look and you’ll want more than In the world of Game Center, taking
courtesy of Photo Booth on iPad mini. the local time. The World Clock pleasure in bringing someone down is
It lets you take some downright nutty simultaneously displays the time of a cardinal rule. Challenge your friends
pictures of yourself. Or of your friends. locations you choose across different or complete strangers. Play one on
Pose for the camera, apply an effect, time zones — you’ll even see if it’s day one or as a group. When the dust
and dare yourself to share it. or night. The stopwatch, alarm, and settles, visit the leaderboards to see
timer each make the most of the iPad who reigns supreme.
mini display.


Apps made for iPad are made for iPad mini, too. Which means you have over 275,000 apps to choose
from. They’re beautiful, full‐screen apps — just like on iPad. And you’ll find them in almost every
category imaginable. Download apps for work, school, or just plain fun. On iPad mini, you’re never
more than a tap away from discovering something completely new.

GarageBand iMovie iPhoto



Numbers Keynote Pages



Facebook Real Racing 3 Mint.com Personal Finance



The highest quantity. Of the highest quality. Made for iPad. And iPad mini.
The App Store has the world’s largest collection of Apps on iPad mini are every bit as immersive, exciting,
mobile apps. But it’s not just the number that’s and responsive as they are on iPad. That’s because an
impressive. It’s the kinds of apps you’ll find. With such app made for iPad is an app made for iPad mini.
a variety of high‐quality apps, you can transform iPad Whether you’re creating a business presentation,
mini into anything you want it to be. And all those editing 1080p HD video, reading a novel, or playing a
apps are in one place, so they’re easy to access, easy game, it’s the full app experience — on a 7.9‐inch
to search, and easy to download — using the same screen.
Apple ID account you use on iTunes.


Make a picture perfect. Edit an HD movie. Read a novel or write one. Present your big idea. Or create
and send a card. Apple apps from the App Store are designed specifically for iPad and iPad mini.
Which means they give you the power and versatility to do more than you ever thought possible.

With iPhoto, iMovie, and GarageBand, you
can do all the fun, creative things you love
to do. Like making movies, making music,
or making your photos look their best. All
with a touch of your finger.


Make a picture perfect. Edit an HD movie. Read a novel or write one. Present your big idea. Or create
and send a card. Apple apps from the App Store are designed specifically for iPad and iPad mini.
Which means they give you the power and versatility to do more than you ever thought possible.

You can shoot 1080p HD movies It’s everything you love about GarageBand lets you play a
from your iPad mini. And with iMovie, viewing, editing, and sharing collection of highly expressive
you can turn that footage into a photos — but with the power and Touch and Smart Instruments that
thrilling trailer or mini feature film. simplicity of Multi‐Touch. You can sound just like their real
Edit, add Hollywood‐style themes, quickly organize and compare counterparts — but let you do
and fine‐tune your soundtrack. No photos. Brush adjustments onto an things you never could on a real
matter where you are, you’re always image with your finger. Apply instrument. You can record, mix,
in the director’s chair. professional‐quality effects in a and share your songs, too.
single tap. And create beautiful
photo journals to share with family
and friends.


With Pages, Keynote, and Numbers, you
have everything you need to create beautiful
documents, stellar presentations, and
impressive spreadsheets, in ways you’ve
never imagined.

Create presentations with elegantly Apple‐designed templates and easy‐to‐ Make innovative spreadsheets in a
designed themes, custom graphic styles, use formatting tools let you create few taps with over 250 easy‐to‐use
stunning transitions, animated 3D charts, beautiful letters, flyers, reports, functions, an intelligent keyboard,
and more. invitations, and more. flexible tables, and fun 3D charts.


Over 1.5 million books on the iBookstore — Take complete courses from universities Download the free Podcasts app for
many of them free — can turn your iPad and other schools — and access the one‐tap access to hundreds of
mini into a pocket‐size library. Text is sharp world’s largest online catalog of free thousands of audio and video
and crystal clear. Pages turn with a flick. education content — right on your iPad podcasts. Subscribe to podcasts on
And no matter where you go, you’ll always mini. your iPhone through the podcast
have a good book. directory. Or listen to radio‐style Top
Stations that keep track of and play
the most recent episodes, so you’re
always up to date.


Catch the newest and most exclusive Because the unexpected happens in the Create and mail beautiful cards
movie previews in 1080p HD on your most unexpected places, the Find My personalized with your own text and
iPad mini. Browse trailers and clips. Get iPhone app can help you locate your photos from your iPhone. Just take a
showtimes and ticket information. Even missing iPad mini even when you don’t quick snapshot, and with a few taps
purchase movie tickets through the app. have access to a computer. It’s free on and swipes, an elegant letterpress
the App Store and available to anyone. card is on its way to any address in the
So if you misplace your device, world.
download the Find My iPhone app on a
friend’s iPhone, iPad, or iPod touch and
sign in to find your iPad mini.


A new game or a new recipe. Something to help you stay on top of world affairs or something to help
you stay on top of your finances. For all the incredible things your iPad mini already does, there are
thousands more, waiting for you at the App Store.

Flipboard National Parks by National Geographics ArtRage



DC Comics Solar Walk Flight + for iPad



Pinterest MLB.com At Bat Little Star



Business Education Entertainment Family & Kids
iPad mini is ready for work. Keep up with your studies using Kick back and enjoy the show. Turn every night into family night
Manage projects, track stocks, intelligent education apps like Or find countless other ways to with interactive apps that are fun
monitor finances, and more with King of Math and Stack the entertain yourself. These apps for the whole house.
these 9‐5 apps. States. offer hours of viewing pleasure.

Food & Drink Games Lifestyle Music
Hungry? Thirsty? A little of both? From first – person shotters to Find the perfect recipe for Friday Discover new music or make
Learn new recipes, drinks, and physics‐ based brainteasers, iPad night. Or see what surf some of your own with apps like
the secrets behind what makes a mini is no work and all play with conditions are like on Saturday. Pandora Radio, Shazam, and djay.
great meal. these apps. Whatever your passion, there’s
an app for you.



News Newsstand Productivity Social Networking
Stay current to breaking news Enjoy your favorite Your hands will be anything but Stay connected the real of the
and weather with apps like NPR subscriptions – newspapers, idle with these productivity apps world with apps like Pinterest,
News, Yahoo!, and more. magazines, and more – like never that help you get organized and Twitter, and more. You’ll be in
before. get things done. the know, no matter what.

Sports Travel
Whatever you sport, there’s an You’re going places. Or maybe
app or two that can get you you’d like to. Let iPad mini and
closer to the game and even help these great travel apps help get
you improve your own. you there.


With its easy‐to‐use interface, amazing features, and rock‐solid stability, iOS is the foundation of
iPhone, iPad, and iPod touch. And even as others try to catch up, the technologies and features built
into iOS keep your Apple devices years ahead.


Elegant and intuitive interface.
You know how to use iPhone, iPad, and iPod touch from the first time you pick them up. That’s because the revolutionary
Multi‐Touch interface in iOS was designed for your finger. And the simple, beautiful Home screen is the easiest place to
start. From built‐in apps to over 700,000 more apps and games available on the App Store. From making a FaceTime call
to editing a video with iMovie. Everything you touch is easy, intuitive, and fun.


Amazing features and built‐in apps.
iOS and an ever‐expanding collection of features and built‐in apps make iPhone, iPad,
and iPod touch even more powerful, innovative, and fun to use. Here are just a few.

Siri Maps Music FaceTime Messages Safari AirPlay Game Center

Siri
Siri lets you use your voice to send
messages, schedule meetings, check
the latest scores, and more. Ask Siri to
do things just by talking. Siri
understands what you say, knows
what you mean, and even talks back.




Maps
Apple‐designed from the ground up
(and the sky down), this built‐in app
shows you incredible detail — even on
full zoom. Maps keeps street names
where they belong and keeps you
heading in the right direction with
spoken turn‐by‐turn navigation and
real‐time traffic updates.




Music
Listen to music everywhere. See it, too: You can
browse your collection by album art. And since
iTunes in the iCloud lets you access the music
you purchase on every device you use, you’ll
never find yourself without a song. It’s all part of
iCloud and iTunes.




FaceTime
With a tap, you can make video calls
over Wi‐Fi from your iOS device to
someone else’s. You can even make
FaceTime calls over cellular networks
on your iPhone or iPad. And be there in
person, even when you’re not.




Messages
Messages includes iMessage, a messaging
service that’s even better than texting because
it’s free over Wi‐Fi for you and anyone using an
iOS device or Mac. And it’s unlimited.5 So text all
you want, and send photos, videos, locations,
and contacts, too. Or ask Siri to do it for you.




Safari
It’s the world’s most popular mobile
browser. And it gets even better with
iOS 6. Not only can you remove clutter
from web pages with Reader, now you
can save your Reading List for offline
perusing. iCloud Tabs keeps track of
which pages you have open on your
devices, so you can start browsing on
one device and pick up where you left
off on another device.




AirPlay
AirPlay lets you wirelessly stream
what’s on your iOS device to your HDTV
and speakers via Apple TV. Or mirror
exactly what’s on your display to the big
screen. Vacation photos, blockbusters,
the latest games — you choose how to
go big.




Game Center
Game Center lets you expand your
social gaming network, turning friends
into opponents and opponents into
friends. Or go up against people you
don’t know in a multiplayer game. It’s
your world. Everyone else is just playing
in it.


Hardware and software made for each other.
Because Apple makes both the hardware and the operating system for iPad, iPhone, and iPod touch, everything is designed to work
together. So apps take full advantage of hardware features such as the Retina display, the Multi‐Touch interface, the
accelerometer, the three‐axis gyro, accelerated graphics, and more. FaceTime is a perfect example. It uses both front and back
cameras, the display, the microphone, and your Wi‐Fi connection.


The world’s largest — and smartest — collection of apps.
With thousands of apps in practically every category, iOS is the platform for the world’s largest collection of mobile apps. And every
app starts with the right DNA. That’s because Apple gives third‐party developers a rich set of tools and APIs to create apps and
games designed to take advantage of the technology inside every iOS device. With all those apps in one place, they’re easy to
access, easy to search, and easy to buy using the same account you use for iTunes. Just browse the App Store on your device and
download them with a tap.


iCloud. Your content. On all your devices.
iCloud stores your music, photos, apps, mail, contacts, calendars, documents, and more and wirelessly pushes them to all your
devices.7 So if you buy a song, take a photo, or edit a calendar event on your iPad, iCloud makes sure it appears on your Mac,
iPhone, and iPod touch, too. You don’t have to do a thing.


Easy to update.
iOS updates are free. And they’re available to download wirelessly on your iPhone, iPad, or iPod touch the moment
they’re released. Your device even alerts you when it’s time to get the latest version. So you won’t miss out on all the
amazing features in new updates.


Safety and security by design. Accessibility built in.
iOS is highly secure from the moment you turn on your Accessibility features like Guided Access, VoiceOver, and
device. All apps run in a safe environment, so a website or AssistiveTouch help people with disabilities experience
app can’t access data from other apps. iOS also supports more of what an iOS device has to offer. For example, the
encrypted network communication to protect your sensitive built‐in VoiceOver screen‐reading technology allows those
information. To guard your privacy, apps requesting location who are blind or have low vision to hear a description of the
information are required to get your permission first. You item they’re touching on the screen. iOS also offers out‐of‐
can set a passcode lock to prevent unauthorized access to the‐box support for over 30 wireless braille displays and
your device and configure it to delete all your data after too many other award‐winning accessibility features, such as
many unsuccessful passcode attempts. And in case your dynamic screen magnification, playback of closed‐captioned
device is lost or stolen, Find My iPhone allows you to locate video, mono audio, white on black text, and more.
it on a map and remotely delete all your data. When you get
it back, you can restore everything from your last backup.


Works all over the world.
iOS devices are made to be used around the world. Take your
pick of 30 languages and easily switch between them. Because
the keyboard is software based, you can select from over 50
different layouts with support for language‐specific features
including diacritic marks on characters and contextual
character options for Japanese. In addition, the built‐in
dictionaries support over 50 languages, VoiceOver reads
screens in more than 35 languages, and Voice Control
understands over 20 languages.

New features for China.
iOS 6 also delivers an amazingly accurate experience to
Chinese speakers, with precision text input, a comprehensive
Chinese dictionary, and handwriting recognition support for
over 30,000 Chinese characters.


Ready for business. Ready to learn.
Businesses around the world are choosing iOS devices for With iOS, iPhone, iPad, and iPod touch become incredible
their enterprise‐ready features and powerful security. iOS learning tools. Keep track of all your classes and activities
works with Microsoft Exchange and standards‐based servers using Calendar. Be on time for appointments and study
to deliver over‐the‐air push email, calendar, and contacts. groups thanks to alerts from Reminders. Jot down or dictate
iOS protects your data by encrypting information in three lists and ideas with the Notes app. Do research on the web or
separate areas: in transmission, at rest on the device, and write an email — even attach a photo or document — with
when backed up to iTunes. You can securely access private built‐in Wi‐Fi. Record interviews, reading samples, study
corporate networks through industry‐standard VPN guides, or class lectures with Voice Memos. Or find help
protocols. And companies can easily deploy iPhone across defining a word, locating the lumbar spine, or practicing
an enterprise using configuration profiles. French vocabulary from any number of education apps in
the App Store.


This is the cloud the way it should be: automatic and effortless. iCloud is seamlessly
integrated into your apps, so you can access your content on all your devices. And stay
up to date everywhere you go.

iTunes Photo Stream Documents Safari Calendar,
in the Cloud Mail, and Contacts

Apps iBooks
Backup and Restore Find My iPhone Find My Friends


You never know when you’ll suddenly be in the mood to listen to a favorite song, rewatch a classic movie,
or laugh at that hilarious sitcom episode with a friend. With iCloud, you can have iTunes automatically
download new music purchases to all your devices the moment you tap Buy. You can also access past
music, movie, and TV show purchases from any of your devices — wirelessly and without syncing.

Download a song or album. It appears on all your devices.


With Photo Stream, you can take a photo on one iOS device and it automatically appears on all your other
devices, including your Mac or PC. Import new pictures to your computer from a digital camera, and
iCloud sends copies over Wi‐Fi to your iPhone, iPad, and iPod touch. You can even view recent photos on
your big‐screen TV via Apple TV. There’s no syncing, no email attachments, no file transfers. Your pictures
are just there — on whichever device you happen to have handy.

Take or import a photo. See it on all your devices.


With Photo Stream, you can take a photo on one iOS device and it automatically appears on all your other
devices, including your Mac or PC. Import new pictures to your computer from a digital camera, and
iCloud sends copies over Wi‐Fi to your iPhone, iPad, and iPod touch. You can even view recent photos on
your big‐screen TV via Apple TV. There’s no syncing, no email attachments, no file transfers. Your pictures
are just there — on whichever device you happen to have handy.

Shared Photo Streams.
Share just the photos you want, with just the people you
choose. Select photos from the Photos app, tap the Share
button, choose who you want to share your photos with, and
they’re on their way. You can even let your audience weigh in
on your pics by leaving comments. (And you can comment
back.) Share as much as you like: Your Shared Photo Streams
don’t count against your iCloud storage, and they work over
Wi‐Fi and cellular networks.


You can create amazing documents and presentations on your Mac, iPhone, iPad, and iPod touch. And with
iCloud, you can keep that work up to date across your Mac and all your iOS devices. You don’t have to
manage your documents in a complicated file system or remember to save them to a special folder. Your
documents — with all the latest edits — are stored in your apps, so they automatically appear everywhere.
iCloud is already built into apps like Keynotes, pages, and Nymbers. It also works with other iCloud‐enabled
apps. So you can do things like create a to‐do list on your Mac and make edits to it on your iPhone. Start
sketching on your iPod touch and add the finishing touches on your iPad. Or start a game on your iPad and
pick it up at the same level on your iPod touch.

Create or edit a document. It stays up to date on all your devices.


iCloud keeps your bookmarks and Reading List up to date across all your devices. And iCloud Tabs shows
all the web pages you have open on your iPad, iPhone, iPod touch, and Mac, so you can pick up browsing
wherever you left off. Safari saves web pages — not just links — in your Reading List, so you can get caught
up on any device, even when you’re not connected to the Internet.


iCloud stores all the stuff you can’t live without — your calendars, contacts, and email — and keeps it up to
date across all your devices. Say you delete an email, add a calendar event, or update a contact. iCloud
makes all your changes everywhere. Same with your notes, reminders, and bookmarks.

Make or edit an appointment. See your changes on all your devices


If you own multiple iOS devices, iCloud makes sure your apps are everywhere you want them. Download a
new app on your iPhone, and it automatically appears on your iPad. You don’t have to worry about
keeping your devices in sync because iCloud does it for you. Or say there’s an app you bought way back
when that you wish you had on your new iPod touch. iCloud lets you see your past downloads in one
convenient place: your purchase history on the App Store. Since you’ve already purchased these apps, you
can download them again — at no additional charge — to your iPhone, iPad, or iPod touch..

Download an app. It shows up on all your devices


With iCloud, the best place to read is anywhere you have an iOS device. As soon as you buy a new book
from the iBookstore, iCloud automatically pushes it to all your other devices. Start reading on your iPad,
highlight some text, take notes, or leave a bookmark, and iCloud automatically updates your iPhone and
iPod touch, too. Once you buy a book, it appears in your iBookstore purchase history. From there, you can
download it to any of your devices at any time. And it won’t cost you anything extra.

Buy a book or Pick up right where you left
leave a bookmark. off on your other iOS devices.

Introducing Apple iPad mini 2012

Introducing Apple iPad mini 2012

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