This document provides an overview of a fellowship program aimed at transforming library services to better serve baby boomers aged 50 and over. The fellowship will train library staff through webinars, an in-person institute, and online courses on topics like leadership, community assessment and social media strategies. The goal is to help libraries engage and serve boomers, who account for a large portion of the population, in innovative ways that match their interests and abilities.

1. PUBLIC LIBRARIES & BABY BOOMERS Introductory Webinar July 21, 2010

11. Who Are The Baby Boomers? GI Generation 1905-25 50,000,000 Silent Generation 1926-45 35,000,000 Baby Boomers 1946-64 78,000,000 Generation X 1965-82 65,000,000 Millennials 1983-02 80,000,000 45,000,000

12. One out of every three adults in America is a Baby Boomer. Source: US Census

14. 18-49 50+ 135.3 million 91.5 million The “target” demographic? Source: US Census 2007 2017 +23% 113.0 million +1% 136.3 million

16. “ Good news, honey – seventy is the new fifty.”

17. Understanding Boomer Behavior Early “Fall” Feel Young Inner-directed Diverse life stages Diverse lifestyles “ Ageless” “ Self” Centered Transformational Optimistic Psychology SOURCE : Matt Thornhill, The Boomer Consumer Sociology Anthropology

20. Spirituality Slide- tbd

23. Episodic formal engagement Part-time or seasonal nonprofit or public sector work Sustained work, often for a specific term Episodic, Informal participation Ongoing formal engagement Fulltime nonprofit or public sector work Occasional Low level commitment No organized volunteer structure Intermittent One-time commitment Organized volunteer structure Regular 2-5 hrs/week over 6-12 months/year Ongoing 10-15 hrs/week 9-12 months/yr Part-time 16-32 hrs/week Full-time 40 hrs/week Social entrepreneur Full-time+ Significant commitment of financial resources Salary or benefits possible but not likely Socially- responsible business creation Full-time+ and/or Significant commitment of financial resources Salary or benefits Investment returns Wages or Salary Health benefits Other employee benefits Wages or Salary Possible employee benefits Stipend Transportation Or meal expenses Insurance Possible expense reimbursement Encore Careers SOURCE: The Spectrum of Social Purpose Work SOCIAL VENTURES PAID STIPENDED UNPAID

32. PORTLAND INSTITUTE

35. Libraries helping to navigate the road ahead.

36. Lead. Inspire. Change the World… Again. Corporation for National & Community Service QUESTIONS & ANSWERS