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Tuesday, August 7, 12
客栈类
         客栈             青年旅舍




          精品酒店          露营地

                               因为一般的酒店太闷了!


Tuesday, August 7, 12
景类




Tuesday, August 7, 12
客户群
                        国内  的  年轻人   性格  与  风格
                        20 - 30 岁    高动力,自由性
                        大学生,白领       好奇心旺盛


                        旅游习惯         消费习惯
                        爱自助游         酒店消费:       年收入


                        注重设计和当       休闲活动        年收入


                        地风格
            我们爱旅游

     爱尝试新鲜
    有趣的旅游体验!



Tuesday, August 7, 12
1            预定费,房费的10%


                        •游友网上预定
                         •通过支付宝付全房价的10%
                         •游友到了客栈时直接付90%给前台


Tuesday, August 7, 12
1            KZY的国际定位
                 国际客栈 的 收入                   84,565 $ mil p.a.

          OTA SUM 网上预定量              17% avg            12,296 US$ mil p.a.

                合格 客栈游 水平              20%               2,459 US$ mil p.a.

                客栈游 市场 $ mil p.a.   30% 龙头老大              737 US$ mil p.a.

            客栈游         发成本 $ mil   60 US$ / 客栈             9.9 US$ mil

                客栈游 利润 $ mil p.a.    10% 佣金               73.7 US$ mil p.a.

Tuesday, August 7, 12
数据
                             KZY国际盈利目标
                        国家    客栈 USD mil p.a.   OTA %   SUM OTA USD mil p.a.   KZY P/L USD mil p.a.

                        中国       23,299.4        5.5         1,281.467                7.688
                        日本       8,279.75        17.4        1,440.677                8.644
                  马来西亚            363.65         36           130.914                 0.785
                        韩国        5,176.6         3           155.304                 0.932
                  澳大利亚            4,588.8        19.9         913.171                 5.479
                   加拿大             1,640         13.2         216.480                 1.298
                        美国       23,725.5        16.2        3,843.531                23.06
                   奥地利           1,542.95        39           601.750                 3.611
                        法国        4,952.1        7.6          376.359                 2.258
                        德国       5,368.95        24.0        1,288.548                7.731
                        希腊        857.55         18.9         162.077                 0.972
                   意大利           6,788.75        3.3          224.028                 1.344
                        荷兰        1,209.5        30.7         371.316                 2.227
                   西班              7176          13.3         954.408                 5.726
              大英联合王国              3,737.8        9.0          336.402                 2.018
                                  客栈游 利润(目标)                                   US$ 73.77 mil p.a

Tuesday, August 7, 12
2    客栈管家PMS
                        PC+手机端    •入住与退房
                         5大功能     •售vs空的房量
                                  •房价
              让客栈游享受              •客户资料
             live房量与价格            •点评游友

Tuesday, August 7, 12
2         客栈管家PMS
                                             中国               国际

                        客栈数量                71,502          165,251

               用户目标            10%           7,150           16,525

               销售价格        US$ 17 p.m.   $121,500 p.m.    $280,925 p.m.
                               ¥100/月



               收入目标           US$ p.a.   $1,458,000 p.a. $3,371,100 p.a.

Tuesday, August 7, 12
从        中国


                            开始

Tuesday, August 7, 12
中国的客栈市场
                        现在,她是个单靠口碑的市场
                        没得提前预订,直接上门就可入住
                        没有大型的攻略指标
                        没有传统的旅行社
                        只有茫茫酒店网或茫茫BBS上的资源



Tuesday, August 7, 12
客栈在关注
                           最靠近的竞争




                           distant竞争




Tuesday, August 7, 12
讲故事
                             有特色的客栈

                             1.专业的室内照片
                             2.独立的专访与稿子

                             有故事的人
                             1.用单人页面来推荐这些有故事的人
                             2.包括游友,掌柜,摄影师,团队
                             3.掌柜的故事加入客栈详情,让游友认识他
                        客栈   们到了客栈后会见到的人
Tuesday, August 7, 12
宣传材料


                                           01
                                                只需要个睡觉的地方?住酒店吧。
                         客栈游亲自为你挑出了国内最有特色的客栈    对住有些讲究?欢迎来到客栈游。
                        与青年旅舍。告别一般乏味的酒店,选择住在
                        建筑与艺术风格独树一帜,人气旺盛的客栈。
                                                          @客栈游网官博




Tuesday, August 7, 12
客栈游的市场开发能力




                        发的市场: 15
                 特色客栈市场规模:20%           100家
                联盟时间花费: ∼1天/家



                        数据:7月30日
Tuesday, August 7, 12
总目 标

                        •3年内
                        •#1 Source for 客栈
                        • 超级忠诚的 粉丝
                        •市场的首位 : 站 30% 客栈友 的网上预定
                        •收入:¥4.8 千万/年~ $7.6 mil pa

Tuesday, August 7, 12

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Intro to kezhanyou mandarin

  • 2. 客栈类 客栈 青年旅舍 精品酒店 露营地 因为一般的酒店太闷了! Tuesday, August 7, 12
  • 4. 客户群 国内  的  年轻人 性格  与  风格 20 - 30 岁 高动力,自由性 大学生,白领 好奇心旺盛 旅游习惯 消费习惯 爱自助游 酒店消费: 年收入 注重设计和当 休闲活动 年收入 地风格 我们爱旅游 爱尝试新鲜 有趣的旅游体验! Tuesday, August 7, 12
  • 5. 1 预定费,房费的10% •游友网上预定 •通过支付宝付全房价的10% •游友到了客栈时直接付90%给前台 Tuesday, August 7, 12
  • 6. 1 KZY的国际定位 国际客栈 的 收入 84,565 $ mil p.a. OTA SUM 网上预定量 17% avg 12,296 US$ mil p.a. 合格 客栈游 水平 20% 2,459 US$ mil p.a. 客栈游 市场 $ mil p.a. 30% 龙头老大 737 US$ mil p.a. 客栈游 发成本 $ mil 60 US$ / 客栈 9.9 US$ mil 客栈游 利润 $ mil p.a. 10% 佣金 73.7 US$ mil p.a. Tuesday, August 7, 12
  • 7. 数据 KZY国际盈利目标 国家 客栈 USD mil p.a. OTA % SUM OTA USD mil p.a. KZY P/L USD mil p.a. 中国 23,299.4 5.5 1,281.467 7.688 日本 8,279.75 17.4 1,440.677 8.644 马来西亚 363.65 36 130.914 0.785 韩国 5,176.6 3 155.304 0.932 澳大利亚 4,588.8 19.9 913.171 5.479 加拿大 1,640 13.2 216.480 1.298 美国 23,725.5 16.2 3,843.531 23.06 奥地利 1,542.95 39 601.750 3.611 法国 4,952.1 7.6 376.359 2.258 德国 5,368.95 24.0 1,288.548 7.731 希腊 857.55 18.9 162.077 0.972 意大利 6,788.75 3.3 224.028 1.344 荷兰 1,209.5 30.7 371.316 2.227 西班 7176 13.3 954.408 5.726 大英联合王国 3,737.8 9.0 336.402 2.018 客栈游 利润(目标) US$ 73.77 mil p.a Tuesday, August 7, 12
  • 8. 2 客栈管家PMS PC+手机端 •入住与退房 5大功能 •售vs空的房量 •房价 让客栈游享受 •客户资料 live房量与价格 •点评游友 Tuesday, August 7, 12
  • 9. 2 客栈管家PMS 中国 国际 客栈数量 71,502 165,251 用户目标 10% 7,150 16,525 销售价格 US$ 17 p.m. $121,500 p.m. $280,925 p.m. ¥100/月 收入目标 US$ p.a. $1,458,000 p.a. $3,371,100 p.a. Tuesday, August 7, 12
  • 10. 中国 开始 Tuesday, August 7, 12
  • 11. 中国的客栈市场 现在,她是个单靠口碑的市场 没得提前预订,直接上门就可入住 没有大型的攻略指标 没有传统的旅行社 只有茫茫酒店网或茫茫BBS上的资源 Tuesday, August 7, 12
  • 12. 客栈在关注 最靠近的竞争 distant竞争 Tuesday, August 7, 12
  • 13. 讲故事 有特色的客栈 1.专业的室内照片 2.独立的专访与稿子 有故事的人 1.用单人页面来推荐这些有故事的人 2.包括游友,掌柜,摄影师,团队 3.掌柜的故事加入客栈详情,让游友认识他 客栈 们到了客栈后会见到的人 Tuesday, August 7, 12
  • 14. 宣传材料 01 只需要个睡觉的地方?住酒店吧。 客栈游亲自为你挑出了国内最有特色的客栈 对住有些讲究?欢迎来到客栈游。 与青年旅舍。告别一般乏味的酒店,选择住在 建筑与艺术风格独树一帜,人气旺盛的客栈。 @客栈游网官博 Tuesday, August 7, 12
  • 15. 客栈游的市场开发能力 发的市场: 15 特色客栈市场规模:20% 100家 联盟时间花费: ∼1天/家 数据:7月30日 Tuesday, August 7, 12
  • 16. 总目 标 •3年内 •#1 Source for 客栈 • 超级忠诚的 粉丝 •市场的首位 : 站 30% 客栈友 的网上预定 •收入:¥4.8 千万/年~ $7.6 mil pa Tuesday, August 7, 12