This document discusses how businesses can future-proof their supply chains with a B2B marketplace model. It notes that B2B marketplace adoption and sales are accelerating faster than ever, growing at much higher rates than total B2B ecommerce or manufacturer/distributor sales. The document also discusses how marketplaces support a more agile supply chain by allowing businesses to source both owned and third-party products, providing more options for flexibility and resilience. Adopting the marketplace model can provide businesses with more profitability, resilience, transparency, and customer satisfaction compared to traditional linear supply chain models.

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How to Future Proof your
Supply Chain with a B2B
Marketplace

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Introductions
Nick Coxon
VP Marketplace
Oliver Siodmak
Managing Director,
Marketplace Services Offerings
Angela Troccoli
Sr Director Product Marketing

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Today’s Learning Objectives
1 New ways to future-proof your supply chain and become more resilient to unpredictability
Drive successful stakeholder engagement across the value chain
2
Identify the top KPIs to measure supply chain performance in the platform economy
3
Understand the impact the marketplace model is having on supply chain optimization
4

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B2B marketplace adoption is accelerating faster than ever
1. 2022 Digital Commerce 360 B2B Ecommerce Market Report
*Total distributor/manufacturer sales grew 15.2% YOY to $13.1T in 2021
2. “Online marketplace payments to hit USD $8.7 trillion by 2025”, Finextra. 28 April 2021
8.5x
The rate B2B marketplace sales grew in 2021
compared to total manufacturer and distributor sales1
*
7.3x
The rate B2B marketplaces sales grew compared
to total B2B ecommerce sales in 20211
Marketplace growth is outpacing all
other sales channels
Share of marketplace sales as % of total
online sales is projected to double by 2025

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What’s driving growth? B2B buyers prefer marketplaces
Marketplaces
Request for Proposal (RFP)
Digital Channels (e.g. ecommerce, mobile)
eProcurement Systems
The most used B2B sales channels
Source: Mirakl, Oracle, B2BOnline Report
Sample size: 200 global B2B buyers across verticals
Person-to-Person Buying
One-third of B2B buyers leverage
marketplaces for at least 50% of purchases
Source: July/August 2020 Digital Commerce 360 B2B buyer ’s survey
Question: What percentage of your B2B buying is currently done via marketplaces?

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Prices Product
selection
Delivery
options
Shopping
experiences
62% 53% 43% 43%
Source: The State of Online Marketplace Adoption: A Global Consumer Survey by Mirakl, January 2022
Buyers prefer marketplaces because they offer better…

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How does a marketplace support
a more agile supply chain?

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Traditional linear value chain relies on owned products
alone…

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Businesses are transforming with the marketplace model
More profitability
More resilience
More transparency
More customer
satisfaction

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Let’s Jump In!
Nick Coxon
VP Marketplace
Oliver Siodmak
Managing Director, Marketplace Services Offerings