Interstate Batteries was awarded the 2017 Frost & Sullivan United States Product Leadership Award for Automotive Batteries based on an independent survey of US automotive technicians. The survey found that Interstate Batteries had been rated the overall best automotive battery brand by a majority of technicians for nine consecutive years. Interstate Batteries scored highest on the Product Leadership Index, earning a normalized score of 10 based on overall best ratings and loyalty among technicians. The survey showed that Interstate Batteries leads its nearest competitor on key metrics like quality, reliability, and customer satisfaction.