The internship summary discusses an internship with Stickygarlic Communications, a brand consulting and marketing firm. During the internship, which lasted from June to July 2016, the intern was introduced to social media marketing and content marketing practices. As part of content marketing, the intern wrote blogs on various topics to engage potential customers for different clients, including a car rental company. For social media marketing, the intern analyzed case studies of successful campaigns for Hippo munchies and Spreading Chi and also created social media posts around traffic safety for a car rental company during monsoon season. The intern expressed gratitude for the learning experience.
Even though the notion of marketing has not changed, the marketing mix, or the set of elements that impact the delivery of value, has.
Learn about the 4 new I's of marketing at https://epicindiagroup.com/
The Art of Planning a Successful Unboxing Campaign - InfluGlueInfluGlue
If used correctly unboxing videos can help in creating brand awareness and promote seasonal deals which mean boosted engagement that leads to increased sales. Find the secrets of planning a successful influencer marketing campaign in the PPT.
Even though the notion of marketing has not changed, the marketing mix, or the set of elements that impact the delivery of value, has.
Learn about the 4 new I's of marketing at https://epicindiagroup.com/
The Art of Planning a Successful Unboxing Campaign - InfluGlueInfluGlue
If used correctly unboxing videos can help in creating brand awareness and promote seasonal deals which mean boosted engagement that leads to increased sales. Find the secrets of planning a successful influencer marketing campaign in the PPT.
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
What a Social Media Marketing Agency Can Do For Your BusinessSocialSellinator
A social media marketing agency can help your business by creating and managing social media accounts for your company. They can also help you by promoting your company through social media, and by helping you to connect with potential customers on social media.
Besides traditional advertising, what can you do to help put your brand name on everybody’s lips? We’ve compiled eight ideas (plus 2 more as a bonus) for how can get people talking about your business.
Turning Social Media Tools into Revenue: How to Create Campaigns that Make Yo...Kathryn Gorges Marketing
Are you wondering how social media can do anything for your business? Are you tired of going to workshops about the tactics to using social media without any idea how to put them together for a campaign? One that works for YOUR business?
This presentation covers what you need to do to put a social media campaign together that can:
- Increase the calls you're getting
- Bring more people to an event or your business
- Broaden your market to a younger audience
- Grow your business
Digital marketing
Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of their clients. Digitalization accounts for 80% of PR marketing today. Companies are reinventing their
Digital marketing
Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
Social media has shifted in considerable ways in the past few years. Looking back, it is obvious to see the power it holds for growth moving forward. As our opportunities for physical connection were minimized or taken away, many turned to social media almost immediately, and data shows that usage is not slowing down. It's increasing. What’s next for social and digital media as we tackle 2021 one marketing trend at a time?
What a Social Media Marketing Agency Can Do For Your BusinessSocialSellinator
A social media marketing agency can help your business by creating and managing social media accounts for your company. They can also help you by promoting your company through social media, and by helping you to connect with potential customers on social media.
Besides traditional advertising, what can you do to help put your brand name on everybody’s lips? We’ve compiled eight ideas (plus 2 more as a bonus) for how can get people talking about your business.
Turning Social Media Tools into Revenue: How to Create Campaigns that Make Yo...Kathryn Gorges Marketing
Are you wondering how social media can do anything for your business? Are you tired of going to workshops about the tactics to using social media without any idea how to put them together for a campaign? One that works for YOUR business?
This presentation covers what you need to do to put a social media campaign together that can:
- Increase the calls you're getting
- Bring more people to an event or your business
- Broaden your market to a younger audience
- Grow your business
Digital marketing
Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of their clients. Digitalization accounts for 80% of PR marketing today. Companies are reinventing their
Digital marketing
Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing
courses in Pune into its overall marketing strategy. Students in this course will explore the development, production and
implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based
marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools
to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve
the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
Content Marketing: new introduction to an old marketing ideaPeter Sigrist
Content marketing - the latest new idea to hit to world of marketing, or just an old idea rebadged? I argue that although content marketing has been around for years, it nevertheless deserves attention because it encourages companies and brands to think more clearly about content, audiences and measuring performance.
Check out our most recent eBook which gives a comprehensive breakdown of the differences between Paid, Owned, and Earned media and how digital marketers can use this to amplify their content using LinkedIn and beyond.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Innovative Social Media Marketing with H&M Innovance.pptxH&M INNOVANCE LLP
Social media has become an integral part of our daily lives, with millions of people around the world using platforms like Facebook, Instagram, and Twitter to connect with friends, family, and businesses. As a result, social media has become an essential tool for marketers looking to reach their target audience where they are most active.
In fact, studies show that social media has a significant impact on consumer behavior. According to a recent survey, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others. Additionally, 54% of social media users use the platform to research products before making a purchase. These statistics highlight the importance of having a strong social media presence for any business looking to succeed in today's digital landscape.
1. Dates:Between 2nd
June2016 and 15th
July 2016
Tags: Social Media Management and Content Marketing
Internship Summary
I had taken up an internship with a Brand Consulting andexternal communication organizationcalled ‘Stickygarlic
Communications’. Stickygarlic is a brand consulting firmwhich provides integrated marketingservicesand participating as
marketing partners or strategic partnersto a largenumber of renowned companies.They areinvolved in providingservices
likebrand consulting,social media management,Graphic design,Web design,Digitalappsdesignand video production.
During this internship I was introduced to various marketing practices includingsocial mediamarketingand content
marketing.
Content Marketing includes writing blogs,creating postsand content that would grabtheattention of thepotential buyer
and aid sales of that particularproduct.Blogsthat arepublished on marketing interfacesof theproduct such as thesales
website, must obviouslybeinteresting enough to draw theattention of theviewers and givethebrand a personality.There
must also bea hyperlink whichwouldtell thereaders of thecontent about theproduct and allow themto order/purchaseor
book oneof the products or services after reading theblogs.I wrotestories about
Pirates that fought theBritish colonists nearMumbaiin the18th
century,
Holy places near theGanges whereyou could cleanseyoursin andthevarious mythological stories related to
them.
Haunted roadsadventureseekers must travel to
WildlifeSanctuaries near Delhi
Mysterious temples in India
ThePokémon Go Fever
Car ridewith friends
Naval forts near Mumbai
New Car Technologies
For a self –drivecar Rental Companywhich wants a friendly,adventurousand outgoing personality to itself.I also wrote
more sober and deeper blogs.Thisincluded blogs about child psychology and optimumlearning conditionsfor an e-
learning startup.
Social media marketing is used to describethemarketingcampaignsbrandsand products do on thesoci al media.Social
media by itself is a very dynamic and constantly changingmedia for marketing.It was thereforeadvised that I must first
read about someof the most successful social media campaignsin thecountry.I had to begin with readingthecase
studies of thesocial media marketing of Hippo munchies intheNorth East and SpreadingChi in Delhi.
Hippo was suffering acutelogisticsproblems in thecountry.Insteadof outsourcing thelogisticsof theproduct
Hippo decided to usesocial media to reach out to morepeople.Hippo used Twitter to allow peopleto tell them
where exactly thereis no Hippo munchies left and they would respondby refillingwithin 48 hoursandthey would
the customer who informed themwith a gift hamper
Spreading Chi is a Chinesefood joint in Delhi that believed that it was red marketeering consideringthat there
were so many players in themarket.SpreadingChi thereforedeveloped a uniquemarketing strategy to tacklethe
problem.They classified peopleinto sad,angry,hungry or frustrated based on recent twitter activity.In response
they would send jokes to makethesad,angry,hungryor frustrated people,happy againand in thismanner
promoted their brand.
I also participated in thesocial media marketing for a car rental company,which was about traffic safetyduring
the monsoon
2. In general my term in the marketing firmwas truly fun.I got a great exposureto how brands do their marketingtoday.I take
the opportunityto thank Stickygarlic for allowingmeon board and allowingmeto learn so much being an intern in these
oneand a half months.I would liketo sharemy gratitudeto Aritra,creativehead at Stickygarlic communications andBilal,
senior account manager at Stickygarlic communicationsfor their timeand their invaluableinsights about marketing and
helping meto compilethis summary.