Are you spending lots of time (and money!) marketing through traditional techniques such as billboards, cold calling and advertisements, but can never be sure that you are reaching the right audience or getting the best value for your efforts?
Do you keep hearing that "online marketing" is a great opportunity to build your sales volume, but haven't really done much because you're not even sure where to start?
By creating compelling content for all segments of your customer’s buying cycle, using advanced search marketing techniques, and developing relationships with potential customers on social media, you can draw qualified customers into the sales funnel.
In this interactive session, you will get an overview of how to:
- Create compelling content for all stages of the buying cycle
- Get found by people who need your products and services
- Convert visitors to leads and nurture the relationship
- Convert qualified leads to customers
- Analyze and adjust your marketing efforts
Learn about handy plugins and services that can help you integrate everything with your website so you can use social media without having it take over your life. Presented at WordCamp Detroit - October 10, 2010 by Marisa Smith, President of The Whole Brain Group.
http://www.thewholebraingroup.com
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
This is Toni Keskinen's introduction to Behavioral Economics, Future CMO's services and pricing. In case you are interested in giving an assignment, please contact Mr. Keskinen.
These are some examples of typical assignments or outcomes of projects:
Customer Journey Mapping, Analytics, Research and Design – Customer Experience design with full customer behaviour view to the market place. Strategic approach to actionable customer insights and topsight
Customer interface design and channel strategy > Holistic approach to customer interfaces based on thorough customer journey mapping and analysis. Service blueprinting main customer journeys for superb customer experience as effectively as possible
Social Media Strategy and Implementation > Technical solutions, operations & organisation, focus and goals for branding, customer service, -experience and sales
Inbound marketing strategies and implementation – Content marketing, publishing, social media engagements and translating the impact to leads and customer acquisition
Innovation ignite – customer interface driven innovation, open innovation opportunities and employee innovation generation
Lean Business Process design – Designing customer centric operations across touchpoints, enabling selfservice for improved customer experience and operationalizing the customer experience with lean processes
Corporate structure and organisation design – Often companies have organized their operations in to silos that effectively kill collaboration and shared learning, hinder change for better and strangle innovation. Unleashing the corporate capacity starts with structural change for better customer experience, continuous learning and improvement. The goal is to help create a workplace culture that supports trust, transparency and cross-functional collaboration.
Customer Value optimization – Unleashing the company’s full potential to deliver customer value and designing Symbiosis Strategy
IT infrastructure design for lean processes and optimal customer experience – Choosing and implementing right and sustainable technical solutions for efficiency and operational efficiency improvement
Inspiring employees and help them grow outside their current comfort zone - Inspirator and Catalyst for corporate culture change for sustainable growth and competitive advantage
RATIO: You need to develope the know how inside your company, outsourcing doesn’t grow your competitive advantage in sustainable way. This is why it is wise to hire an accelerator for change, who can train your team to deliver excellent performance and innovative development.
CORE SERVICE: EaaS-Executives as a Service
http://hbr.org/2012/05/the-rise-of-the-supertemp/
Learn about handy plugins and services that can help you integrate everything with your website so you can use social media without having it take over your life. Presented at WordCamp Detroit - October 10, 2010 by Marisa Smith, President of The Whole Brain Group.
http://www.thewholebraingroup.com
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
This is Toni Keskinen's introduction to Behavioral Economics, Future CMO's services and pricing. In case you are interested in giving an assignment, please contact Mr. Keskinen.
These are some examples of typical assignments or outcomes of projects:
Customer Journey Mapping, Analytics, Research and Design – Customer Experience design with full customer behaviour view to the market place. Strategic approach to actionable customer insights and topsight
Customer interface design and channel strategy > Holistic approach to customer interfaces based on thorough customer journey mapping and analysis. Service blueprinting main customer journeys for superb customer experience as effectively as possible
Social Media Strategy and Implementation > Technical solutions, operations & organisation, focus and goals for branding, customer service, -experience and sales
Inbound marketing strategies and implementation – Content marketing, publishing, social media engagements and translating the impact to leads and customer acquisition
Innovation ignite – customer interface driven innovation, open innovation opportunities and employee innovation generation
Lean Business Process design – Designing customer centric operations across touchpoints, enabling selfservice for improved customer experience and operationalizing the customer experience with lean processes
Corporate structure and organisation design – Often companies have organized their operations in to silos that effectively kill collaboration and shared learning, hinder change for better and strangle innovation. Unleashing the corporate capacity starts with structural change for better customer experience, continuous learning and improvement. The goal is to help create a workplace culture that supports trust, transparency and cross-functional collaboration.
Customer Value optimization – Unleashing the company’s full potential to deliver customer value and designing Symbiosis Strategy
IT infrastructure design for lean processes and optimal customer experience – Choosing and implementing right and sustainable technical solutions for efficiency and operational efficiency improvement
Inspiring employees and help them grow outside their current comfort zone - Inspirator and Catalyst for corporate culture change for sustainable growth and competitive advantage
RATIO: You need to develope the know how inside your company, outsourcing doesn’t grow your competitive advantage in sustainable way. This is why it is wise to hire an accelerator for change, who can train your team to deliver excellent performance and innovative development.
CORE SERVICE: EaaS-Executives as a Service
http://hbr.org/2012/05/the-rise-of-the-supertemp/
RMLL - Eclipse Acceleo Day - MDSD Scaffolding and Acceleo - Cédric Vidal - 1.1Cedric Vidal
Presentation on MDSD Scaffolding applied using EMF.Edit, a rule engine and Acceleo.
This talk was given at Eclipse Acceleo Day, on Friday 10th July 2009 during RMLL.
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
Presentation given at HubSpot's #Inbound14 Conference on the Partner Track.
Acquiring inbound retainer clients is hard, but retaining them can be even harder. Learn the secrets to attracting, engaging, and retaining long-term customers who love you.
Presenter: Marisa Smith, Head Brainiac at The Whole Brain Group.
Marisa Smith's Ignite talk at HubSpot's #Inbound14 Conference.
Consider accessibility in your digital marketing to make sure your marketing can be enjoyed by everyone - including people living with a disability!
Marketing Without Barriers: Considering Digital Accessibility for Customers a...Whole Brain Group, LLC
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website and marketing materials aren't created properly, they won't be compatible with these devices, and you could be unintentionally excluding customers who would otherwise like to buy from you. You can also be at risk for legal liability if you're in an industry that is subject to accessibility compliance regulations.
This talk illustrates why businesses and marketers should be thinking about accessibility when they develop marketing plans and launch digital campaigns.
RMLL - Eclipse Acceleo Day - MDSD Scaffolding and Acceleo - Cédric Vidal - 1.1Cedric Vidal
Presentation on MDSD Scaffolding applied using EMF.Edit, a rule engine and Acceleo.
This talk was given at Eclipse Acceleo Day, on Friday 10th July 2009 during RMLL.
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
Presentation given at HubSpot's #Inbound14 Conference on the Partner Track.
Acquiring inbound retainer clients is hard, but retaining them can be even harder. Learn the secrets to attracting, engaging, and retaining long-term customers who love you.
Presenter: Marisa Smith, Head Brainiac at The Whole Brain Group.
Marisa Smith's Ignite talk at HubSpot's #Inbound14 Conference.
Consider accessibility in your digital marketing to make sure your marketing can be enjoyed by everyone - including people living with a disability!
Marketing Without Barriers: Considering Digital Accessibility for Customers a...Whole Brain Group, LLC
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website and marketing materials aren't created properly, they won't be compatible with these devices, and you could be unintentionally excluding customers who would otherwise like to buy from you. You can also be at risk for legal liability if you're in an industry that is subject to accessibility compliance regulations.
This talk illustrates why businesses and marketers should be thinking about accessibility when they develop marketing plans and launch digital campaigns.
This presentation will give you an overview of blogging, content, social media, and email marketing so you can begin to formulate a strategy for driving more traffic and leads through your website.
- Get started with blogging and set sensible goals for your content strategy
- Circulate your content using social media and email marketing
- Convert your blog visitors to leads with compelling content offers
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Business Valuation Principles for EntrepreneursBen Wann
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2. Founded in 2002, our team of marketing
experts is committed to helping growing
businesses develop and execute digital
marketing plans that compliment their
strategic visions and provide measurable
results.
!
We aim for the perfect blend of right-brain
(creative) and left-brain (logical and tactical)
to achieve Whole Brain Goodness!
About the Whole Brainiac Team
3. What we do
Social Media
SEO
Pay-Per-Click
Web Design
WordPress Development
Design
Google Analytics
Tech Support
Content Strategy
Blogging
Social Media Strategy
PPC & Keyword Strategy
Google AdWords
Results Monitoring
Reporting
Engagement
Training
Lead Generation
Video
Inbound & Digital
Marketing
HubSpot
6. Nearly 60% of Marketers Have Adopted Inbound
19%
23%
58%
Yes
No
Don't know/not applicable
Q: Does your company do inbound
marketing?
Source: HubSpot
7. CEOs Are Investing More in Inbound Marketing
14%
28%
9%
49%
Higher
Lower
No change
Don't know/not applicable
Survey N = 3,339
Source: HubSpot
Q: Specific to inbound marketing, how does
your company’s 2013 budget compare to
your 2012 budget?
8. Inbound lowers cost per lead
Inbound leads cost
than outbound leads.
Source: Search Engine Journal
61% LESS !
9. The average company
that blogs generates
55% more website visitors
Source: HubSpot
Inbound improves traffic to your website
10. 89% of online consumers
use search engines when
making a purchase decision.
Source: Fleishman-Hillard
Inbound helps customers decide to buy (from you!)
14. Align your sales and marketing teams
Make sure your marketing is designed to:
1. Attract and educate prospects that are easier to sell
2. Increase the efficiency of your sales process
3. Generate enough qualified leads to support your
growth goals improve close rates
1 Sensible Strategy
15. Define your ideal customer
1. Identify key demographics
2. Define key characteristics
3. Determine need and pain
4. Think about how they buy and decide
5. Create an ideal customer profile
Who are you trying to attract and what
problems can you help them solve?
1 Sensible Strategy
18. Identify your secret sauce
Look at your competitors
• What are their strengths?
• What are their weaknesses?
• What content are they creating?
• How are they positioning themselves?
Look in the mirror
• Why do your customers love you?
• What value do you bring to them?
• Where do you need to improve?
• How can you set yourself apart?
1 Sensible Strategy
19. Document your sales process
Diagram or document the process by which:
1. Prospects find your business (events, online, networking,
direct mail, etc.)
2. Prospects become leads (phone calls, contact forms, walk-
ins, etc.)
3. Your sales team qualifies or disqualifies the leads
4. Your sales team promotes and develops opportunities
5. Opportunities turn into sales
6. Customers are nurtured so they become repeat customers
1 Sensible Strategy
22. Develop content for each stage of the buying cycle
1. Just looking or casually interested
2. Actively shopping & considering options
3. Ready to purchase or talk to someone
Missed
Opportunity
2 Smart Tactics
23. Develop compelling content to showcase your expertise
How can you educate your buyers?
1. Common questions you hear from your prospects (and
may be tired of answering!)
2. Questions you wish your prospects would ask you
3. Misconceptions your prospects have about your company,
industry, products, or services
2 Smart Tactics
25. Optimize your website and blog for lead generation
1. Compelling content to give people a reason to visit in the
first place
2. Calls to action designed to let your visitors know about
your content offers
3. Landing pages to give your visitors more information
about your content offers, and collect contact information
via a form
4. Tracking and analytics for collecting visitor data and
helping you measure ROI
5. Integration with your customer relationship management
system so your sales team can view lead intelligence and
use it during the sales process
2 Smart Tactics
29. Circulate your content to keep the funnel fresh
Blogging 2-3 posts per week that educate
customers and establish your expertise
Social Media Promote content and engage with your
prospects and customers
2 Smart Tactics
31. Connect your sales and marketing
✓ Track who opens
your emails
✓ Log in CRM and
use templates
✓ See which prospects
are visiting your website
2 Smart Tactics
33. Identify your marketing and sales priorities
1. Choose 3-4 priorities to focus on for the quarter
2. Make sure priorities are aligned with the company vision
3. Decide how you will measure success
4. Document your plan
3 Flexible Discipline
37. Download the Pocket Guide to Inbound Marketing
A Pocket Guide to Inbound Marketing gives you a
complete overview of the key components of a
successful inbound marketing campaign, including:
• The three stages of the buying cycle and how to
attract the right types of leads
• Why content creation is essential to your overall
inbound marketing strategy
• The logistics of content delivery and lead capturing
http://wholebra.in/1rqQKEt
Download Now
38. Request a free consultation
Talk to a Whole Brain Group expert about how your company can
develop, manage, and execute complex web marketing strategies
with a strong focus on goals such as:
✓ Getting more qualified leads
✓ Getting measurable results from your marketing investment
✓ Launching a new product or service
✓ Standing out from the competition
!
http://inbound.thewholebraingroup.com/free-marketing-consultation
Your free 30-minute consultation
will help you identify problem
areas, and identify next steps for
taking your digital marketing to
the next level.