This document discusses the business relevance of internet-based companies like Facebook, Google, Amazon, and World of Warcraft. It notes key user metrics and revenue figures for these companies. It also examines the transition to a more participatory and interactive web where content is an ongoing process rather than a one-time investment. Finally, it considers the growth of the virtual economy and issues around making money in this new internet-driven landscape.

1. Business Relevance of the Internet
Based Companies

2. Introduction

3. Introduction

4. Introduction
World of
Facebook Google Amazon
Warcraft
50 M US 11,5 M
Users 200 M ? (monthly) (monthly)
140-150 M
Revenues 300 M 21.796 billion 19.166 billion
(monthly)

5. Introduction
Nasdaq evolution

6. Introduction
“move from personal websites to blogs and
blog site aggregation, from publishing to
participation, from web content as the
outcome of large up-front investment to an
ongoing and interactive process, and from
content management systems to links
based on tagging (folksonomy)quot;
(T. Flew, 2008)

7. A web based
economy
Services Others
25%
40%
50% 50%
60%
75%
1997 2007 2008

8. A web based
economy
Virtual Economy
Lack of face to face complex interaction
On time

9. A web based
economy
Growth of the internet
Technological
Necessities of the industry

10. Social Relevance
Switchers: “the mechanisms
connecting or disconnecting
networks on the basis of certain
programmes or strategies”
Castell, 2004

11. Social Relevance
Obama´s followers

12. Social Relevance

13. Social Relevance
140
pásalo

14. Social Relevance

15. Social Relevance

16. How to make
money?

17. How to make
money? New or traditional
services
for free!
Music CD Spotify
Windows/Mac Linux
Iexplorer Firefox
Flickr

18. How to make
money?
Do not disturb
Advertisements
the user
Premium Offer good
Services services for free
Virtual
Different clients
Currencies

19. THANK
YOU