Australia is an island continent and country located between the Indian and South Pacific oceans. It has a population of over 24 million people and its capital and largest city is Canberra. Some of Australia's most famous landmarks include the Sydney Opera House, the Great Barrier Reef, and Uluru. Tourism is a major industry for Australia, with the Great Ocean Road and cities like Sydney, Melbourne, and Brisbane attracting millions of visitors each year who are drawn to Australia's natural beauty, food, culture and outdoor activities.

1. AUSTRALIA

2. INTRODUCTION
OF
AUSTRALIA(AUS)

3. AUSTRALIA MAP

4. AUSTRALIA MAP

5. AUSTRALIA(AUS)
Flag Currency notes & Symbol

6. INTRODUCTION OF AUSTRALIA
 Long Name: Commonwealth of Australia
 It is the 7th largest continent.
 Capital: Canberra
 Canberra is located in South East of Australia
 Prime Minister of Australia: Malcolm Turbull, 29th and
current PM from 15th September 2015. And he is the
leader of liberty party.
 Type of ruling: Constitunal Monarchy.
 Governor General: Sir Peter Cosgrove, Since 28th March
2014
 Language: Australian English

7. INTRODUCTION OF AUSTRALIA
 Country code: +61
 Population: 24,546,776
 Area: 7,692,024 KM square
 No. of States: 6
1. New SouthWales,Sydney
2. Queensland, Brisbane
3. Victoria, Melbourne
4. Western Australia, Perth
5. South Australia, Adelaidia
6. Northern Territory, Darwin
Tasmania, Hobart(Island of Australia)

8. INTRODUCTION OF AUSTRALIA
 Major Religion: Christian
 National Bird: Emu
 National Animal: Kangaroo
 Surrounding Countries:
1. Papua New Guinea
2. New zealand

9. INTRODUCTION OF AUSTRALIA
 Climate of Australia:
1. December to February – Summer
2. March to May – Autumn
3. June to August – Winter
4. September to November - Spring

10. TIME ZONE OF AUSTRALIA
 5 Hrs:30Mins ahead of India
 Different timing in Australian States:
1. Sydney Vs Adelaide – 30Mins
2. Adelaide Vs Brisbane – 1Hr:30 Mins
3. Brisbane Vs Darwin – 30Mins
4. Darwin Vs Eucla – 1Hr:15Mins
5. Eucla Vs PertH – 1Hr:05mins

11. AUSTRALIA IS A COUNTRY OR
CONTINENT?
Australia is a Country .
 Australia is a continent when Australia is
together with Papua Guinea and
Newzealand.

12. AUSTRALIAN PEOPLE
 Australia is one of the most ethnically diverse societies in
the world today.
 Almost one in four Australian residents were born outside
of Australia and many more are first or second generation
Australians, the children and grandchildren of recently
arrived migrants and refugees.
 This wide variety of backgrounds, together with the culture
of Indigenous Australians who have lived on the Australian
continent for more than 50,000 years, have helped create a
uniquely Australian identity and spirit.

13. INDIGENOUS PEOPLES AND CULTURES
Before the arrival of British colonizers in 1788, Australia
was inhabited by the Indigenous peoples
Aborigines and Torres Strait Islanders
sometimes referred to as the First Australians.

14. Aboriginal people
inhabited
the whole of Australia.

15. TORRES STRAIT ISLANDERS
Torres Strait Islanders lived on the islands between
Australia and Papua New Guinea, in what is now called the
Torres Strait.

16. LANGUAGE
 There is no particular language in Australia. It is
largely monolingual with English being the national
language.
 80% speaks English
 Chinese 2.1%
 Italian 1.9%
 Greek 1.4%

17. FOOD

19. FOOD
 ANZAC Biscuits: a
sweet biscuit made with
rolled oats and coconut.
 Vegemite: A dark paste
made with yeast extract.

20. SPORTS
Cricket, Australian rules football, rugby union and
horse racing are among the earliest organized sports in
Australia.
Sport has shaped the Australian national identity through
events such as the Ashes, the Melbourne Cup and the
America's Cup

21. BECOMING AUSTRALIANS
 The government implemented migration schemes that
actively sought first British, then European, as migrants.
 Since then, the face of Australia has changed remarkably.
 While large numbers of migrants have continued to come
from traditional sources like the United Kingdom and New
Zealand, there have been large numbers of people from
countries as diverse as Italy, Greece, china, Vietnam and
Lebanon.
 Their contribution to Australian society, culture and
prosperity has been an important factor in shaping the
modern Australia.

22. VISITOR ARRIVAL HIGHLIGHTS
FOR DECEMBER 2016
 There were 971,800 visitor arrivals during December
increase of 8.1 per cent relative to the same period of
the previous year.
 This brings us to 8.26 million visitor arrivals for year
ending December 2016, an increase of 11.0 per cent
relative to the previous year. This represents an extra
819,000 visitors on the previous year.
 Leisure arrivals (Holiday + VFR) continued to drive
international arrivals growth, with an increase of 13.7%
per cent over the 12 month period. Arrivals for the
purpose of employment is showing signs of softening for
the same period.

23. VISITOR ARRIVAL HIGHLIGHTS
FOR DECEMBER 2016
Main purpose of visit
Year ended December
2016
YOY % change December 2016 YOY % change
Holiday 4,236,500 21.6% 511.900 7.7%
VFR 2,071,800 0.5% 334,600 8.8%
Business* 812,700 1.3% 42,800 10.3%
Employment 283,600 -11.4% 28,500 2.9%
Education 514,000 9.5% 27,900 0.4%
Others 344,100 12.0% 26,200 21.3%
Total 8,262,900 11.0% 971,800 8.1%

24. INTERNATIONAL
TOURISM SNAPSHOT

25. INBOUND AND OUTBOUND TOURISM

26. Chart showing leading countries for outbound tourism in Australia. (Original Multimedia
element – data courtesy of Tourism Research Australia)

27. TOURIST PLACES

28. TOURIST CITIES
 Sydney
 Canberra
 Melbourne
 Brisbane
 Gold Coast
 Cairns
 Broome
 Darwin
 Alice Springs
 Hobart
 Adelaide
 Perth

29. SYDNEY

30. SYDNEY OPERA HOUSE
 The Concert Hall
-Seating 2679
 The Opera Theatre
-Seating 1547
 The Playhouse
-Seating 398
 The Studio
-Seating 220- 324

31. 5 rehearsal studios
60 dressing rooms
5 restaurants
6 theatre bars
5 foyer and lounge areas
The ‘Green Room’ for
performers and staff

32. SYDNEY OPERA HOUSE
 The Sydney Opera House is a
multi-venue performing arts
center in Sydney.
 UNESCO World Heritage Site –
2005.
 It is one of the most famous
place for performing arts in the
world.
 Over 3000 events each year
take place.
 It took 7 years to build the model
of the opera house and 17 years
to complete the actual building.

33. HARBOUR BRIDGE

34. HARBOUR BRIDGE
 The Sydney Harbour Bridge
is a steel through arch bridge
across Sydney Harbour
 Carries rail, vehicular,
bicycle, and pedestrian traffic
between the Sydney Central
Business District(CBD) and
the North Shore.
 The bridge is nicknamed as
“The Coathanger” because
of its arc-based design.
 One of the most famous
architecture feature of the
bridge is the arc at the top.

35. CANBERRA

36. PARLIAMENT HOUSE
 Old Parliament House
 New Parliament House

37. NATIONAL GALLERY OF AUSTRALIA
 It is the national art museum of
Australia as well as one of the
largest art museum in Australia.
 More than 160,000 works of art
across four main areas:
Aboriginal & Torres Strait
Islander art, Australian Art, Asian
and Pacific art and International.

38. AUSTRALIA WAR MEMORIAL

39. AUSTRALIA WAR MEMORIAL
 The Australian War Memorial is Australia's national
memorial to the members of its armed forces and
supporting organizations who have died or participated
in wars involving the CommonWealth of Australia.
 The memorial includes an extensive national military
museum.
 Only 5 percent of the Memorial’s collection is displayed
at any time.
 3 Parts:
 Commemorative Area(shrine)
 Memorial’s galleries(museum)
 Research Centre(records)
 Also has an outdoor Sculpture Garden.

40. MELBOURNE

41. GREAT OCEAN ROAD

42. GREAT OCEAN ROAD
 The Great Ocean Road is an
Australian National Heritage listed
243 kilometers stretch of road
along the south-eastern coast of
Australia between the Victorian
cities of Torquay and Allansford.
 Built by returned soldiers between
1919 and 1932 and dedicated to
soldiers killed during World War
1.
 The road is the world's largest
war memorial.

43. GREAT BARRIER REEF

44. GREAT BARRIER REEF
 It is the world’s largest
coral reef system.
 The reef is located in the
Coral Sea, off the coast of
Queensland, Australia.
 A large part of the reef is
protected by the Great
Barrier Reef Marine Park,
which helps to limit the
impact of human use, such
as fishing and tourism.

45. BRISBANE

46. BRISBANE RIVER
 It is the longest river in South East
Queensland.
 Length : 344 km
 Elevation : 213 m
 Mouth : Mount Stanley
 The Brisbane River hosts
numerous events including the
Riverfestival, Riverfire, and the
Brisbane River Classic fishing
competition.
 Served as an carriageway between
Brisbane and Ipswich before a
railway linking the town was built
in 1875

47.  Queensland Art Gallery
 Queensland Museum
 State Library
 Performing Arts Complex
 The Butterfly House
 Botanical Gardens
 “City Sight” Tour

48. BROOME

49. CABLE BEACH, BROOME

50. CABLE BEACH, BROOME
 It is 22 km stretch of white sand
beach on the eastern Indian Ocean
about 6 km west of Broome,
Western Australia.
 It was named after the telegraph
cable laid between Broome and
Java in 1889.
 Box jellyfish, also known as
stingers, may be present between
November and April.
 Warning sign are posted on the
beach and stingers may be present
outside the normal wet season
month.

51. PERTH

52. PERTH
 Aquarium of Western
Australia
 Art Gallery of Western
Australia
 Cohunu Koala Park
 Holmes and Court
Gallery

53. AWARDS
 Tourism Australia wins for fourth consecutive year at Routes
Asia 2016.
 The award recognises Tourism Australia’s broad marketing
activities and joint cooperative campaigns with more than 200
industry partnerships including airlines, state and territory
tourism organisations and Australian airport partners.

54. TOURISM ASSOCIATIONS IN
AUSTRALIA
 The Federal Government and Tourism Australia.
 The State Governments and the State Tourism
Organisations.
 The State Governments and the State Tourism
Organisations.
 Local Tourism Associations.
 Australian Tourism Export Council (ATEC).
 Accommodation Association of Australia.
 Australian Federation of Travel Agents.

55. VISA PROCESSING

56. AUSTRALIA TOURIST VISA TO VISIT
AUSTRALIA
 If you are interested to visit Australia, then you would
require a Australia Visit visa which will be granted on
any one of many grounds including business,
sightseeing, visiting relatives, holiday and on social
reasons.

57. AUSTRALIA TOURIST VISA
REQUIREMENTS
 The country offers three types of Australia tourist visas
which include Electronic Travel Authority(subclass 601),
EVisitor visa (Subclass 651) and Australia tourist Visa
(Subclass 600).
 One can apply for Medical treatment visa (subclass 602)
if he/she is visiting Australia for medical purpose.
 If you are passing via Australia then you need to apply
for Transit visa (subclass 771).
 Depending on the nation, purpose of visit and duration of
stay an individual should choose an appropriate visa
which works best for them.

58. AUSTRALIA TOURIST VISA
REQUIREMENTS
 For example, to stay for a period of three months one can
choose either Subclass 601 or Subclass 651 while
Subclass 600 is for individuals who wish to stay for more
than 90 days.
 A few requirements include valid passport, financial
sufficiency, character requirements and health
requirements.

59. VISAAPPLYING PROCESS
 STEP A. Agree and Fill Out Application
Agree policies and fill out information on the
application.
 STEP B. Review Application
Review application and submit.
 STEP C. Make Payment
Make your payment and submit the application.
 STEP D. Verify Application Result
Check your application status on website or e-mail

60. TRACK YOUR APPLICATION ONLINE
 If you have already submitted an application for a Visa at
the Visa Application Centre you can track your
application.
 You can track your application by entering your
Reference Number and your Date of Birth.

61. TRENDS

62. TRENDS OF TOURISM
 Dsespite the global economic challenges and
natural disasters in 2010-2011, Australia’s tourism
growth was supported by increased consumption
(up 4.4% over the previous year, largely due to
increase in the number of visitors from overseas).
 Domestic tourism consumption grew at up 2.1%.

63. TRENDS OF TOURISM
 “No Leave No Life” campaign was launched in
March 2009 by the Federal Minister for Tourism.
 “There’s Nothing Like Australia” invites
Australians to share their favorite Australian place
or experience with the world.
 Australian Government released the 2020 Tourism
Industry Potential on 15 November 2010, and
estimates the Australian tourism industry to be
worth up to $140 billion in overnight expenditure.

64. Tourism 2020
Tourism 2020 is a whole-of-government and industry
long-term strategy to build the resilience and competitiveness of
Australia’s tourism industry and grow its economic contribution.
It focuses on improving the industry’s performance and
competitiveness by pursuing new opportunities for growth.
Tourism Australia shares this goal with the Australian
tourism industry and federal, state and territory governments in
an effort to maximise tourism’s economic contribution to the
Australian people.

65. TO ACHIEVE THE GOAL OF MORE THAN A$115 BILLION IN
OVERNIGHT SPEND BY 2020.

66. Australian Government priorities
Tourism ministers from the Australian and State and
Territory Governments have identified four policy priorities
under Tourism 2020:
• Encourage high-quality tourism experiences, including
Indigenous tourism
• Limit the tax, red tape and other regulatory burden
industry faces
• Undertake coordinated and effective marketing campaigns
to drive demand
• Work with industry to support the development of tourism
infrastructure that can drive demand.

67. Tourism 2020 strategy development
The timeline provides a snapshot of Tourism 2020 reports.

68. “There's Nothing Like
Australia”

69.  There’s Nothing Like Australia is Tourism Australia’s
global consumer marketing campaign, highlighting some
of the very best attractions and experiences Australian
tourism has to offer.
 Designed to be long-lasting and flexible, the campaign
evolves to stay relevant for target consumers in a highly
competitive and fast-changing global tourism
environment.

70. Campaign focus
In response to the growing demand globally for food and wine
as part of the travel experience, in 2014-15 the campaign put
the spotlight on Australia’s finest array of produce served in the
most stunning locations in the world.
Since Restaurant Australia launched in May 2014 with a rally
cry to the Australian tourism industry, Tourism Australia has
been showcasing the breadth and depth of Australia’s culinary
experiences to international markets.
The campaign has focused on Australia's strengths in food and
wine during 2016, as well as placing a renewed focus on its
world class aquatic and coastal experiences – both major
decision making factors in Australia's key international tourism
markets.

71. To Reinvigorate the world class
aquatic and coastal experiences
Two out of three international visitors enjoy the
aquatic or coastal environments in some way – from scuba
diving to simply going to the beach. From early 2016,
Tourism Australia’s There’s Nothing Like Australia campaign
has focused on Australia’s aquatic and coastal offering with
multi-platform marketing activities rolled out across all the
key international markets.

72. A continuation of food and wine
messaging
The launch of Restaurant Australia has been well
received by consumers and campaign partners and, given the
wealth of campaign and content support materials now
available, Tourism Australia will continue to build on Australia’s
food and wine credentials. In-market campaign activity has
used successful promotional concepts such as pop-up
restaurants including bringing Noma to Australia, as well as a
variety of media and consumer events.

73. No Leave, No Life
The No Leave, No Life program gives access to easy
to use tools that enable you to achieve real outcomes.
Outcomes that benefit everyone involved – not only
having a positive impact on profitability, but also on employee
wellbeing and family life.

74. To Promote high-impact events
 To take advantage of this opportunity Tourism Australia
increasingly work in partnership with the events sector,
government, travel distribution and affinity partners to grow
Australia’s reputation as an attractive destination for events.
 Increased marketing support be provided to high-
impact events that generate significant immediate and long-
term yield benefits.

75. THANK YOU