1. INTERNATIONAL PROGRESSINTERNATIONAL PROGRESS
Combined Major Assignment:
Analyse data from international markets BSBMKG511A
Forecast international markets and business needs
BSBMKG512A
Fran----Economic and demographic analysis
Blair----Information of marketing
Cathy----Marketing mix
Sylvia----PEST
Mandy----SWOT
Molly---- Conclusions

3.  Company name: Tornado
 sell vehicles
 Target market: Chile and Tanzania.

4. The information about Tanzania and Chile.
Chile
1.population : 1.7557 million
2.population ratio : 4.22% of South America .
3.national area : 7566.26 million square meter.
4.official languages : Spanish and English.
5.neighbour : Argentina, Peru, Brazil and
Bolivia.
6.GDP : $277.023 billion.
7.main industries:mining industry and forestry.
8.main products:mineral,wood and wine.


5. Tanzania:
1.population : 43.7million.
2.population ratio: 4.18% of Africa's population.
3.land area :945203 square kilometers.
4.population density :42 people per square kilometer.
5.neighbour: Uganda,Kenya, Mozambique and Zambia.
6.official language: Swahili and English.
7.GDP : 28.242 billion.
8.main industries : agriculture and light industry, such as food
processing and textile industry.
9.main products : crop, Coffee bean and cotton.

6. Economic analysis of Chile
 Chile is one of South America's most stable and
prosperous nations, leading Latin American nations in
human development, competitiveness, income per capita,
globalization, economic freedom, and low perception of
corruption.
 Since July 2013, Chile is considered by the World Bank as
a "high-income economy", and hence as a
developed country.

7. Chile
 In 2006, Chile became the country with the highest
nominal GDP per capita in Latin America.
 Copper mining makes up 20% of Chilean GDP and 60% of
exports. Overall, Chile produces a third of the world’s
copper.
 The unemployment rate was 6.4% in April 2013. There are
reported labour shortages in agriculture, mining, and
construction.

8. Economy of Tanzania
 The economy is heavily based on agriculture, which
accounts for more than 25 percent of gross domestic
product, provides 85 percent of exports, and employs 80
percent of the workforce.
 Tanzania has vast amounts of minerals including gold,
diamonds, coal, iron, nickel,natural gas, and others.
 In 2011, Tanzania was the fifteenth-largest producer of
gold in the world and the third-largest in Africa after
South Africa .

9. Tanzania----Child labour
 Child labour is common in Tanzania with
millions working.
 It is more common with girls rather than
boys. Girls are commonly employed as
domestic servants, sometimes by force.
 Poor children in particular are trafficked
internally for commercial sexual
exploitation.

10. Chile (marketing mix)
Product :
We mainly sell Sport Utility Vehicle .
To fit the taste of young people.
 Our objectives: facing the young people who have
children.
It will be convenient for the family trip.
Price :The car mainly take competitive low price strategy.
 Our goal : attack into the market quickly with no profit
from single product.
get a certain amount of market share.
get a long-term development.

11. Place :
We choose an intensive sales market. Then we
can move to the next market, even the whole
country.
Promotion :
A large amount of advertising on TV , improve
the brand awareness.

12. Tanzania (marketing mix)
 Product : Multipurpose vehicle(MPV) is the vehicle that
combine functions of car,
MVP: More rows of seats, rooms
MPV can be applied in business instead of individual.
Price : Choose low price strategy
Lower price and lower gas consumption can appeal
to more consumers.

13.  Place: Direct marketing
Direct and effective way to transfer
the information to customers.
 Promotion : Hold a commodity exhibition
meeting. Post advertisements in column and
offer installment to promote it.

14. Chile PEST analysis
 Political
• Introduce a neo-liberal economic policies
• Now Chile has signed trade agreements with 59 countries
 Economic
• one of the best countries of the Latin American economic evaluation in the
world
• become the first South American country to join the OECD.
 Political
• one of the first countries to establish a social security system in the world
• recommended by the United Nations around the world
 Technological
• create the National Science and Technology Development Fund for
developing their improvement of technology
Note: the OECD is short for the Organization for Economic Cooperation and
Development

15. Tanzania PEST analysis
 Political
a stable political system
 Economic
• one of world’s least developed countries
• Now it grows apparently over 6.5% for three consecutive years
• a strong development in mining and tourism.
 Social
• Tanzanian national per capita income: $ 8.9 monthly salary
• city residents $ 22.9; Dar es Salaam city residents $ 43; rural population$ 4.1
 Technological
• Low level of scientific development
• China provides Tanzania agricultural technology support

16. SWOT analysis
Chile
Strengths
Our company’s cost for labor is cheaper
and more efficient in manufacturing,.
Large and rapid development of
the domestic market provides a huge
market support for overseas development
of automobile industry.
Weaknesses
Our company is small in scale because of
the low starting point.
Compared with the developed countries,
our company has less investment in
research and in lack of independent
intellectual property rights.
There is quite a long distance between
China and Chile.
Opportunities
Our company has a trend to
get into the field of new
energy vehicles.
We have launched
a number of support policies
for new energy vehicles.
Threats
The global financial crisis
must have a great impact for
our company's exports .
More advanced technology
from developed countries will
hit our sales volume severely.

17. Tanzania
Strengths
 We can take advantage of the technology and experience to supply
enough cars for this country.
 For that Tanzania has much cheaper labor force and land rent, we can
employ local people to produce cars in their domestic land.
Weaknesses
 There is quite small demand in quantity due to its poverty.
 Market for cars is starting.
Opportunities
 Though this country is poor ,there exists much commercial interest in
market for cars.
 Our cars are practical with excellent quality and reasonable price.
Threats
 Our company lacks a regular organization to take charge of exports.
 Market development is a difficult process, which remains so much
unknown emergencies

18. recommendation&requirementrecommendation&requirement
Tanzania
Tanzania economic development is slower
Wrose scenario :Our cars' sale will decrease 5%
Best scenario :Scenario is we will increase
the automobile exports about 5%.
Recommendation :1.pay attention to after-sales service quality
:2.reduce the cost of the cars
Requirement :improve cars’ fuel efficiency

19. Chile
China became Chile's largest exporter
Wrose scenario
:Chile’s government adds the tax to protect local
business
Best scenario
:Chile’ government will ask our company boost
production to support their demand for cars
Recommendation :1.enhance the efficiency of production
:2.raise technical equipment level
:pay addition to design unique cars to catch
the consumers’ eyes
Requirement

20. THANK YOU!!!