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International business presentation
- 1. Coca-Cola Chile New EmployeeTraining Jason Conway, J. Natalie Jones, Bernie Wires
- 2. Back Again! ABrief History ● Did you know that Cuba was one of the first countries where Coca-Cola did business, opening operations in the nation in 1906. But after the Cuban Revolution, Fidel Castro's government began seizing private assets and the company liquidated and exited the country in 1960. ● Born on November 18, 1931, in Havana, Cuba, chemical engineer Roberto Goizueta left his home country in 1960 with his family and worked his way up the ranks of the Coca-Cola Company, becoming CEO in 1981. He created huge shareholder returns from the launch of Diet Coke.
- 3. Why Should IDo My Homework?
- 4. Geert Hofstede’s CulturalDimension ● One party Communist State ● Similar to China (80) (p) ● “Self Employment” (I) ● Machista (M) ● Ambiguity (U) Cuba
- 5. Business Practices Similaritiesand Disparities Between Cuba and Chile Similarities • Host may be late • Eye contact is imperative • Personal integrity is vital • Business appointments should be scheduled ahead of time Differences Cuba • Sense of humor appreciated • Cuban business conducted all year Chile • More serious atmosphere • Chilean business restricted during summer holiday months January and February
- 6. Business Protocol Similarities Cuba andChile Protocols • Punctuality is important • Spanish is the preferred language • Education is highly valued • Trust is essential Cuba Differences • Inquire about families well-being • Two-hour business meetings traditional Chile • Not as personal • Business usually conducted in office
- 7. Business Dress Similarities Cuba andChile Dress • Warm weather attire • Suits for men • Dresses, skirts or pantsuits for women Cuba Differences • Sports jackets for men • Conservative dress acceptable for women • • Chile • More formal suits and ties • Uniforms sometimes worn by secretaries
- 8. Expected Roles forWomen Chile • Are known for their assets • Equality
- 9. Expected Roles forWomen Cuba • Known as the minority • Working Conditions • Women must enter a room before men
- 10. Comparison Figure 1: Menvs. Women
- 11. Negotiations Similarities Differences ● Language ●Religion ● Arriving Late ● Friendships ● Straightforward and Serious ● Respect for women ● Friendly Arguments ● Keep them coming
- 12. Things To KeepIn Mind ● Greetings for men and women ● Do not blow your nose ● Men stand when a woman arrives or leaves the table ● Wait for cue to talk business ● Buen provecho