Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Washington Network Group CSR

405 views

Published on

Presentation to the Washington Network Group\'s Corporate Social Responsibility Special Interest Group 2012

  • Be the first to comment

  • Be the first to like this

Washington Network Group CSR

  1. 1. Matching your Rhetoric With the Reality
  2. 2.  It is not about what your company does, it is about the impacts what it does and the way you do it has on people Authenticity is more important than being perfect Shift mindset from ‘audiences’ to stakeholders From messaging to engagement Social media are powerful and increasing in importance
  3. 3. Influence Actions ExpertiseMaintain Your Live your reflect/share Values values your values
  4. 4. Influence Actions Expertise Values integrated into business Driving values-based decision decisions and relationships Living Articulated Values making by consumers/public Performan    Promise Plan Program    ce• Business • Industry • Supply • Commitments • Goals • Initiatives • Measureme • Redefine/ • Empower • Behavio practices standards chain • Statements of • Timelines • Programs nt tools elevate customer r values/integrity • Milestones • Efforts • Criteria public decision- change • Code of conduct • Partnershi • Third party expect- making • Quality ps validations ations Assurance / • Safety Certificatio nsEnvironmental InitiativesSocial InitiativesEconomic Initiatives
  5. 5. e Actions Exs Drivs Living Articulated Values mak Promise Plan Program Performance  • Commitments • Goals • Initiatives • Measurement tools • Re • Statements of • Timelines • Programs • Criteria e/ values/integrity • Milestones • Efforts • Third party ele • Code of conduct • Partnerships validations/ pu • Quality Assurance Certifications ex • Safety ati
  6. 6. http://www.o2.co.uk/thinkbig/blueprint/commitments
  7. 7.  @S_B_N_O_W or @JohnFriedman ‘like’ us on Facebook Join our LinkedIn group www.sbnow.org

×