This document provides market research on the residential interior design interests of various consumer segments. It discusses defining your target market and their needs when developing future proposals. It then analyzes the space needs and design priorities of a newly married couple for renovating different rooms in their home, including creating a multi-purpose living room, improving kitchen storage, and establishing a dedicated dining area. Design considerations discussed include flow, organization, focal points, and utilizing containers and other furnishings to take advantage of views.

1. semiotics

2. Market Profile: Residential Interior Design Interests
Using queries on IRI and Experian data sets, various market segments are well
defined as potential consumers of interior design. When considering future
proposals, defining
your position to meet the needs of your targeted market is key.

3. Decorating Basics Layered AccessorizingDecorating Style Shopping Resources
Joy
CaptureContemporary Beauty
Together Loving StrengthCraftswoman Budgeted

4. flow
utilization
spacial
alignme
nt
organization
energy
concept
function
smell
touch
true
presenc
e
sound
sight
relationships
emotions
materials
interstiti
alareas
colors
containe
rs
personas
focal point
objects
Methodology
I
II
III

5. Joyous Entry Laughable LivingScrumptious Dining Inspired Study
88
88 88
88
8
8
8’ x 10’
11’ x 14’
11’ x 8’
3’ x 7’ Concept
One Room
Many Functions
Build Loving Memories

6. Flow
Organization
as a newly married couple with
varying schedules we currently
use the space as a multipurpose
room
we’d like to our space to
maintain a cohesive design
throughout each area and allow
furniture to enhance the lake
views, social engagement and
couple-time
due to space limitations and the
desire for both people to hold
on to their prized possessions,
storage is greatly needed
natural embrace point
morning
final destination rush
dine and laugh sessions
evening
simmer down
great conversations
kitchen storage is very limited
along with the accumulation of
250+ textbooks which should
probably burned or given away
study space is never ever tidy
late night study
wedding debris

7. Joyous Entry Laughable LivingScrumptious Dining Inspired Study
environment should be
comfortable, stress free
and include
inspirational elements
Utilization
Energy
today we eat anywhere which is
great but enjoying a dinner at the
dining table would be
phenomenal

8. Focal Points
Containers
although the space
currently has many
focal surfaces, the
main focal point is
the television area
usually around the
hours of 9:30PM to
accommodate for
date nights
today all walls are
white, except for a
great chocolate wall
in the dining area; all
windows are floor to
ceiling including the
study window with a
great view of the
Chattahoochee river

9. Joyous Entry Laughable LivingScrumptious Dining Inspired Study

10. Joyous Entry
$150-$300
Laughable Living
$500-$2000
Scrumptious Dining
$500-$1500
Inspired Study
$250-$1000

12. Questions or Suggestions