Many video games let players create their own, unique stories and adventures. Alasdair Gray explores some of the techniques that game designers are using to create these experiences, and what we can learn from them.
While providing raw data in places like Data.gov is a great first step in opening up government, it is insufficient. Realizing the spirit of the Open Government Directive will require dramatic improvements in user experience. Concrete examples to demonstrate how government agencies can harness the power of information visualization to give the American people the insights they need (not just the data needed) to make informed decisions and dramatically improve interactions with the government.
Crafting satisfying narratives while preserving player freedom is a longstanding challenge for computer games. Many games use a quest structure, allowing players to experience content nonlinearly. However, this risks creating disjointed stories when side quests only minimally integrate with the main story. This talk introduces the problem of nonlinear storytelling in games and discusses our flexible, scene-based story system that reacts dynamically to the player’s actions.
Learn more at http://gailcarmichael.com/research/projects/emergentstories
The Big Question: What would it take to create the holodeck (in terms of storytelling)? Is it a technical or a creative breakthrough that we need?
(Videos are normally embedded, but are linked here instead.)
Location-based-Storytelling stART11 conference session (english version)Doro Martin
With the explosion of the mobile internet market, location-based-storytelling is a storytelling method which is based on scavenger hunts, geocaching, using location-based-services.
In our session at stART11 conference in Duisburg 2011 we made a storytour through Duisburg Ruhrort, explained afterwards how we did it and what else is possible. This is the english version of our presentation.
Interactive Storytelling in Games: Next StepsGail Carmichael
What is a story? What is interactivity? Why are the two so hard to put together? This talk takes a journey into some of the most interesting recent developments in interactive storytelling in games, and looks at my most recent thesis work on coherent emergent stories.
While providing raw data in places like Data.gov is a great first step in opening up government, it is insufficient. Realizing the spirit of the Open Government Directive will require dramatic improvements in user experience. Concrete examples to demonstrate how government agencies can harness the power of information visualization to give the American people the insights they need (not just the data needed) to make informed decisions and dramatically improve interactions with the government.
Crafting satisfying narratives while preserving player freedom is a longstanding challenge for computer games. Many games use a quest structure, allowing players to experience content nonlinearly. However, this risks creating disjointed stories when side quests only minimally integrate with the main story. This talk introduces the problem of nonlinear storytelling in games and discusses our flexible, scene-based story system that reacts dynamically to the player’s actions.
Learn more at http://gailcarmichael.com/research/projects/emergentstories
The Big Question: What would it take to create the holodeck (in terms of storytelling)? Is it a technical or a creative breakthrough that we need?
(Videos are normally embedded, but are linked here instead.)
Location-based-Storytelling stART11 conference session (english version)Doro Martin
With the explosion of the mobile internet market, location-based-storytelling is a storytelling method which is based on scavenger hunts, geocaching, using location-based-services.
In our session at stART11 conference in Duisburg 2011 we made a storytour through Duisburg Ruhrort, explained afterwards how we did it and what else is possible. This is the english version of our presentation.
Interactive Storytelling in Games: Next StepsGail Carmichael
What is a story? What is interactivity? Why are the two so hard to put together? This talk takes a journey into some of the most interesting recent developments in interactive storytelling in games, and looks at my most recent thesis work on coherent emergent stories.
The Right Game For Your Need, presentation from the Serious Play 2014 conferenceKingdaddy8
My presentation from the Serious Play 2014 conference in Los Angeles, CA. Many thanks to the Serious Game Association for having me present. Key points include the richness of serious game success stories, the critical choice of building the right game, the difference between game development and game design, the dividing line between outcome-oriented and process-oriented games, and a Lean approach to serious games.
You can also get a recorded version of the presentation at this link:
https://app.box.com/s/brtljr52ry0j893zi7y9
Rival Peak: Post Mortem of a multi studio collaboration that ended with 100 m...DevGAMM Conference
Rival Peak was a Massive Interactive Live Event (MILE) that was a collaboration between Genvid Technologies, Facebook, Pipework Studios and DJ2 Entertainment. Christopher will talk about the lessons learned from the three week long event that saw 200 million engagements and 100 million minutes viewed and what it means for game developers.
Lifestyle Hacking with Wearables and the 5 rules of Participation BrandsIris
For the BIMA Breakfast Briefing on 20 January 2015: WHAT WILL WEARABLE TECHNOLOGY BRING US?
Ben Essen, Head of Planning and David Caygill, Creative Technology Director present the 5 rules of Participation Brands and lifestyle hacking. See examples for each one to inspire your brands adventure into wearable tech.
Audience-Driven Entertainment as the Next Frontier in Gaming / Christopher Ha...DevGAMM Conference
MILEs (Massively Interactive Live Events) are zero friction, highly accessible forms of entertainment that can be experienced on any connected, screen equipped device. They combine the best aspects of lean-in gaming, lean-back TV and the thrill of live entertainment. In this presentation, Christopher, will give an introduction into MILEs with a post mortem of Rival Peak and learnings that will be applied to The Walking Dead: Last Mile.
In recent years, co-creation is the buzzword of the business world. Companies are launching co-creation or innovation centers focused on everything from health care, to toys, to corporate responsibility.
Pissing people off is safer than playing it safeIris
Presented at OnBrand18 in Amsterdam. Brands can't buy their way into culture. They need to get people involved. From understanding the cost of apathy, to secrets on how to get the Dutch to pay more... you'll find a sample of several key insights from the hot-off-the-press Participation Brand Index in this presentation!
Also included are 10 key global and Netherlands finding - get in touch if you're interested to learn more.
Global Study: Shopping with Generation Y and ZIris
Generations Y and Z. We've all seen the headlines. They are narcissistic, impatient and fickle. But the truth is they're the most exciting generation for brands and retailers since the baby boomers. Our latest global study uncovers the myths and misconceptions attributed to Gens Y & Z, and the implications for brands and retailers today.
At SXSE, we attempt to join the dots between the ideas, inspiration and insanity of the SXSW Interactive festival to create a playbook for the year ahead.
In 2017, we believe that in order to succeed, we’re going to have to find ways to bring together multiple tracks in technology and innovation before trying to envisage what comes next when they start interacting with each other and multiplying their effects, rather than focusing on progress in isolation.
In short: to Multiply & Conquer!
This deck was part of our presentation "How to Pull Your Own Trump" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017.
Whether you feel icky about it, don’t know about it, or are scared by it, the approach Trump’s team took will change the nature of political campaigning from here forward.
From the perspective of a data driven marketer and customer strategy consultant, the campaign employed a range and scale of new tactics that are more common to credit card marketing than to political campaigning – On the day of the third presidential debate, the team tested 170,000 different messages. They used machine learning to hone his messages over time. They took a post-demographic approach to targeting that is more often spoken about, than actually done.
Like him or hate him, you want to understand this for your own digital marketing strategies moving forward.
How to Get the Market to Do Your Marketing for YouIris
This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017.
89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them?
The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands.
In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance.
The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.
This deck was part of our presentation "Putting Digital Back in the Boardroom" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017.
You know the story too well. You have a great idea. You sell it in and secure the budgets. Your team deliver the best campaign you’ve ever seen. Your boss asks you how it performed. You ask your team how it performed. Three weeks later you receive a report. It talks about site visits, it talks about bounce rate, it talks about likes, shares, comments. You excitedly take it to your boss.
She looks at you with a bemused look on her face…
“What does this all mean?”
You tell her that it’s beating industry benchmarks. It’s going viral. It’s trending!
“What is it doing for the business though?”
In this era of marketing transparency everyone expects to receive tangible sales information as part of your post-campaign reports. It’s not always available. How do you package up your performance metrics in a way that has resonance at a board level? How do you get your show-stopping, award-winning, best-in-class campaign the kudos it deserves? How do you make small scale activities interesting to executives?
iris Worldwide approach these situations with the help of their in-house management consultancy iris Concise. Together, this deck will be taking you through the frameworks, approaches, and strategies used to develop campaign KPIs, measurement metrics, and reports that executives not only pay attention to, but talk about.
If you’re looking to have your work get more interest internally, or find ways to present your campaign performance in a way that makes your clients look better than ever before, this workshop is for you.
The Right Game For Your Need, presentation from the Serious Play 2014 conferenceKingdaddy8
My presentation from the Serious Play 2014 conference in Los Angeles, CA. Many thanks to the Serious Game Association for having me present. Key points include the richness of serious game success stories, the critical choice of building the right game, the difference between game development and game design, the dividing line between outcome-oriented and process-oriented games, and a Lean approach to serious games.
You can also get a recorded version of the presentation at this link:
https://app.box.com/s/brtljr52ry0j893zi7y9
Rival Peak: Post Mortem of a multi studio collaboration that ended with 100 m...DevGAMM Conference
Rival Peak was a Massive Interactive Live Event (MILE) that was a collaboration between Genvid Technologies, Facebook, Pipework Studios and DJ2 Entertainment. Christopher will talk about the lessons learned from the three week long event that saw 200 million engagements and 100 million minutes viewed and what it means for game developers.
Lifestyle Hacking with Wearables and the 5 rules of Participation BrandsIris
For the BIMA Breakfast Briefing on 20 January 2015: WHAT WILL WEARABLE TECHNOLOGY BRING US?
Ben Essen, Head of Planning and David Caygill, Creative Technology Director present the 5 rules of Participation Brands and lifestyle hacking. See examples for each one to inspire your brands adventure into wearable tech.
Audience-Driven Entertainment as the Next Frontier in Gaming / Christopher Ha...DevGAMM Conference
MILEs (Massively Interactive Live Events) are zero friction, highly accessible forms of entertainment that can be experienced on any connected, screen equipped device. They combine the best aspects of lean-in gaming, lean-back TV and the thrill of live entertainment. In this presentation, Christopher, will give an introduction into MILEs with a post mortem of Rival Peak and learnings that will be applied to The Walking Dead: Last Mile.
In recent years, co-creation is the buzzword of the business world. Companies are launching co-creation or innovation centers focused on everything from health care, to toys, to corporate responsibility.
Similar to Interactive storytelling in video games (6)
Pissing people off is safer than playing it safeIris
Presented at OnBrand18 in Amsterdam. Brands can't buy their way into culture. They need to get people involved. From understanding the cost of apathy, to secrets on how to get the Dutch to pay more... you'll find a sample of several key insights from the hot-off-the-press Participation Brand Index in this presentation!
Also included are 10 key global and Netherlands finding - get in touch if you're interested to learn more.
Global Study: Shopping with Generation Y and ZIris
Generations Y and Z. We've all seen the headlines. They are narcissistic, impatient and fickle. But the truth is they're the most exciting generation for brands and retailers since the baby boomers. Our latest global study uncovers the myths and misconceptions attributed to Gens Y & Z, and the implications for brands and retailers today.
At SXSE, we attempt to join the dots between the ideas, inspiration and insanity of the SXSW Interactive festival to create a playbook for the year ahead.
In 2017, we believe that in order to succeed, we’re going to have to find ways to bring together multiple tracks in technology and innovation before trying to envisage what comes next when they start interacting with each other and multiplying their effects, rather than focusing on progress in isolation.
In short: to Multiply & Conquer!
This deck was part of our presentation "How to Pull Your Own Trump" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017.
Whether you feel icky about it, don’t know about it, or are scared by it, the approach Trump’s team took will change the nature of political campaigning from here forward.
From the perspective of a data driven marketer and customer strategy consultant, the campaign employed a range and scale of new tactics that are more common to credit card marketing than to political campaigning – On the day of the third presidential debate, the team tested 170,000 different messages. They used machine learning to hone his messages over time. They took a post-demographic approach to targeting that is more often spoken about, than actually done.
Like him or hate him, you want to understand this for your own digital marketing strategies moving forward.
How to Get the Market to Do Your Marketing for YouIris
This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017.
89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them?
The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands.
In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance.
The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.
This deck was part of our presentation "Putting Digital Back in the Boardroom" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017.
You know the story too well. You have a great idea. You sell it in and secure the budgets. Your team deliver the best campaign you’ve ever seen. Your boss asks you how it performed. You ask your team how it performed. Three weeks later you receive a report. It talks about site visits, it talks about bounce rate, it talks about likes, shares, comments. You excitedly take it to your boss.
She looks at you with a bemused look on her face…
“What does this all mean?”
You tell her that it’s beating industry benchmarks. It’s going viral. It’s trending!
“What is it doing for the business though?”
In this era of marketing transparency everyone expects to receive tangible sales information as part of your post-campaign reports. It’s not always available. How do you package up your performance metrics in a way that has resonance at a board level? How do you get your show-stopping, award-winning, best-in-class campaign the kudos it deserves? How do you make small scale activities interesting to executives?
iris Worldwide approach these situations with the help of their in-house management consultancy iris Concise. Together, this deck will be taking you through the frameworks, approaches, and strategies used to develop campaign KPIs, measurement metrics, and reports that executives not only pay attention to, but talk about.
If you’re looking to have your work get more interest internally, or find ways to present your campaign performance in a way that makes your clients look better than ever before, this workshop is for you.
An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models