World's best interactive websites I

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The document discusses interactive non-profit websites and technologies. It notes that charity websites often lack basic information and strategy. It then discusses how non-profits can use interactive technologies like video, augmented reality, Flash, and social media to create immersive experiences for users, inspire supporters through ideas and design, and achieve measurable outcomes like increased trust, conversions, and viral engagement. The document advocates for using technology to better communicate an organization's message and connect with supporters.

Technology

Interactive Not-for-pro ts
Raheel Gauba

1

“ Charity websites are poor
campaigning tools and
often fail to use the most
“
effective web - Precedent (Communications agency in UK)
March 19, 2010
technologies

...found the sites often lacked basic
information about the charity and
appeared to have little overall strategy

2 Raheel Gauba © 2010 Blackbaud

interact
“ to act on or in close
“
relation with each other
- World English Dictionary

3 Raheel Gauba © 2010 Blackbaud

why? emotion
+ connection
= caring
4 Raheel Gauba © 2010 Blackbaud

isolate.
experience
immersive
journey
5 Raheel Gauba © 2010 Blackbaud

how?inspiration
idea
design
6
technology
Raheel Gauba © 2010 Blackbaud

results.
measurable
actionable
7 Raheel Gauba © 2010 Blackbaud

outcomes.
trust
conversions
viral / social
8 Raheel Gauba © 2010 Blackbaud

achieve likeability
- Guy Kawasaki

9 Raheel Gauba © 2010 Blackbaud

it’s about marketing
it’s about communicating
it’s about you
it’s about them
it’s also about technology

10 Raheel Gauba © 2010 Blackbaud

let’s dream

11 Raheel Gauba © 2010 Blackbaud

video A.R. flash NFP
GE Ecomagination x x
James Alliban AR Business Card x
BMW Z4 (UK) x
Battlefront UK x x
I Am Second x x x
Start Heart Walk x x
We Choose the Moon x x x
Stem Cell Foundation x x x
San Francisco Symphony Orchestra x x
Love Letters to the Future x x x
Waterlife NFB x x
All About Birds x x
Bucknell Virtual Tour x x
Lost There, Felt Here - Protect an Acre x x x
Live Hope Love x x x
Smithsonian - Ocean Portal x x
12 Raheel Gauba © 2010 Blackbaud

let’s talk about you

13 Raheel Gauba © 2010 Blackbaud

You’re busy, your time is limited, your resources are stretched thin; yet you know your organization’s website could be better. Take a deep breath. We’ve compiled 52 easy-to-implement tips to help you get there. Commit less than an hour each week to one of these suggestions—52 tweaks in 52 weeks—and improve your website by next year’s conference. These best practice ideas will improve search engine optimization, increase visitor retention and return, and better engage constituents while also raising more money! This session is not software-specific, and even seasoned website managers will walk away with new ideas. Join us for 52 in 52!

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World's best interactive websites I

1. Interactive Not-for-pro ts Raheel Gauba 1

2. “ Charity websites are poor campaigning tools and often fail to use the most “ effective web - Precedent (Communications agency in UK) March 19, 2010 technologies ...found the sites often lacked basic information about the charity and appeared to have little overall strategy 2 Raheel Gauba © 2010 Blackbaud

12. video A.R. flash NFP GE Ecomagination x x James Alliban AR Business Card x BMW Z4 (UK) x Battlefront UK x x I Am Second x x x Start Heart Walk x x We Choose the Moon x x x Stem Cell Foundation x x x San Francisco Symphony Orchestra x x Love Letters to the Future x x x Waterlife NFB x x All About Birds x x Bucknell Virtual Tour x x Lost There, Felt Here - Protect an Acre x x x Live Hope Love x x x Smithsonian - Ocean Portal x x 12 Raheel Gauba © 2010 Blackbaud

14. why, thank you! raheel gauba brand leader & creative director blackbaud email: raheel.gauba@blackbaud.com twitter: @raheelgauba facebook: Raheel Gauba

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