Intelligent Data Services prides itself on having the largest B2B database in the UK containing over 2.1 million businesses. They use a multipronged approach including third party resources and 170,000 verification calls per month to maintain high data quality. In addition to mailing lists, they offer various direct marketing services to customers.

1. Data Audit Report
Intelligent Data Services prides itself on data quality and its comprehensive coverage across the UK. We
have the largest B2B database in the UK with over 2.1 million actively trading businesses and as data owner
we are responsible for maintaining and updating this impressive data file. Our updating and verification
process is implemented using a multipronged approach to cleaning the data, which includes using a variety
of third party resources together with a 50 seat call centre which make over 170,000 verifications calls every
month. This enables us to offer unrivalled accuracy guarantees within the marketplace. In addition to
providing mailing, telephone and email data to businesses we also offer a full range of bureau services to
satisfy all of your direct marketing needs.
Processes
The data is run through a variety of processes to ensure we achieve the highest possible match rates
• Incoming data is reformatted into a standardised format
• De-duplicated at company site level
• Matching at company site level
• Matching at contact level
• Appending of available information
• Database profiling
Type Qty Percent
Contacts on file 500 32.57
Emails on file 50 3.26
Phone numbers on file 1457 94.92
Records in file 1535 100.00
Incoming File overview
Site de-duplication
1493
42
Duplication Unique Sites
Duplicated
Intelligent Data Services - 0844 701 6636
www.intelligentds.co.uk Reg Address – 144 West George Street, Glasgow G2 2HG SC290233

2. Matched file to the IDS Universe
Type Qty Percent
Total Records Matched Company 1077 70.16
Total Records Matched Contact 233 15.18
Verified to Postal Sector 532 34.66
Verified to Street 545 35.50
Database enhancements
Type Qty
Contact Name 1758
Telephone Number 786
Email Address 309
SIC Code 1070
Location Type 1068
Legal Status 1058
Turnover 1073
Employee Size 1073
Premise Type 1073
Website Address 233
File Analysis
Moved /Gone Aways
Moved / No Longer Trading
Gone away
Moved
Intelligent Data Services - 0844 701 6636
www.intelligentds.co.uk Reg Address – 144 West George Street, Glasgow G2 2HG SC290233

3. Industry Breakdown
SIC Code File File% UK UK%
74 - Other Business Activities 402 26.19 193121 6.71
67 - Activities Auxiliary to Financial Intermediation 70 4.56 18823 0.65
65 - Financial Intermediation, Except Insurance and
Pension Funding
45 2.93 24043 0.84
45 - Construction 42 2.74 176682 6.14
51 - Wholesale & Commission Trade, Except of Motor
Vehicles and Motorcycles
40 2.61 80993 2.81
28 - Manufacture of Fabricated Metal Products, Except
Machinery and Equipment
39 2.54 28775 1.00
29 - Manufacture of Machinery and Equipment Not
Elsewhere Classified
31 2.02 17639 0.61
80 - Education 28 1.82 80241 2.79
70 - Real Estate Activities 26 1.69 55926 1.94
52 - Retail Trade, Exc. Motor Vehicl Repair of
Personal/House'd Goods
25 1.63 262137 9.11
85 - Health and Social Work 25 1.63 167096 5.81
22 - Publishing, Printing and Reproduction of Recorded Media
24 1.56 18188 0.63
63 - Supporting & Auxiliary Transport Activities; Activities
Of Travel Agencies
21 1.37 23733 0.82
72 - Computer and Related Activities 20 1.30 34600 1.20
75 - Public Administration and Defence; Compulsory
Social Security
18 1.17 12804 0.44
Intelligent Data Services - 0844 701 6636
www.intelligentds.co.uk Reg Address – 144 West George Street, Glasgow G2 2HG SC290233

4. Turnover Breakdown
Turnover File File% UK UK%
K: - £2,500,000 to £4,999,999 183 11.92 84650 2.94
J: - £1,000,000 to £2,499,999 172 11.21 183674 6.38
N: - £10,000,000 to £24,999,999 169 11.01 32925 1.14
L: - £5,000,000 to £7,499,999 113 7.36 44174 1.53
H: - £500,000 to £749,999 96 6.25 157947 5.49
G: - £250,000 to £499,999 80 5.21 315858 10.97
F: - £100,000 to £249,999 62 4.04 594746 20.66
I: - £750,000 to £999,999 59 3.84 72773 2.53
M: - £7,500,000 to £9,999,999 53 3.45 18789 0.65
O: - £25,000,000 to £49,999,999 45 2.93 8479 0.29
X: -Unclassified 8 0.52 34021 1.18
D: - £50,000 to £74,999 8 0.52 145082 5.04
E: - £75,000 to £99,999 7 0.46 158992 5.52
P: - £50,000,000 to £74,999,999 6 0.39 3875 0.13
R: - £100,000,000 to £249,999,999 5 0.33 650 0.02
Intelligent Data Services - 0844 701 6636
www.intelligentds.co.uk Reg Address – 144 West George Street, Glasgow G2 2HG SC290233

5. Employee Breakdown
Employees File File% UK UK%
E: 20 to 49 266 17.33 156133 5.42
C: 6 to 10 199 12.96 281054 9.76
D: 11 to 19 143 9.32 126749 4.40
B: 2 to 5 132 8.60 944432 32.81
F: 50 to 99 124 8.08 47821 1.66
G: 100 to 199 108 7.04 19933 0.69
H: 200 to 500 73 4.76 12700 0.44
I: 501 to 1000 10 0.65 2679 0.09
A: 1 9 0.59 347768 12.08
J: > 1000 9 0.59 1581 0.05
Intelligent Data Services - 0844 701 6636
www.intelligentds.co.uk Reg Address – 144 West George Street, Glasgow G2 2HG SC290233

6. Geographical Breakdown
Region File File% UK UK%
Central London 205 13.36 221582 7.70
Central Southern 126 8.21 252034 8.76
North West 102 6.64 261710 9.09
Home Counties outside M25 87 5.67 129488 4.50
East Anglia 83 5.41 182583 6.34
North East 81 5.28 278686 9.68
South East 73 4.76 127040 4.41
West Midlands 68 4.43 178681 6.21
Outer London inside M25 57 3.71 82370 2.86
East Midlands 55 3.58 136397 4.74
South West 50 3.26 162545 5.65
Southern Scotland 33 2.15 131119 4.56
Wales and Welsh Borders 31 2.02 129506 4.50
North Scotland 14 0.91 55929 1.94
Northern Ireland 8 0.52 64691 2.25
Intelligent Data Services - 0844 701 6636
www.intelligentds.co.uk Reg Address – 144 West George Street, Glasgow G2 2HG SC290233