1. In the past what happened (poor projects, ideas) Ideas generation (blue sky) Thorough research (blogs important) & understand technology. You need to show how you came to this Teams early on, chance to experience Peer review of ideas, choice is yours, passionate, pitch New teams put together (may not be your idea) Gone through the whole process by the end Could be a group project down the road Evaluated on stage 3,4 the artefact, the testing, the peer review
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3. Don't throw ideas out straight away But they must have a foundation in reality