This document is a marketing assignment submitted to MR VIKUL GOYAL that analyzes different types of advertising appeals used in 5 advertisements. It examines whether the appeals are rational, emotional, or morale-based. The sources of the advertisements include marico.com, theffjournal.com, newlove-makeup.com, and makeupandbeauty.in. The assignment was submitted by VIDHI SETHI from their marketing studies program.

1. INTEGRATED COMMUNICATION MARKETING
Assignment-1
(Advertisements Appeals on)
Submitted To:
{MR VIKUL GOYAL}
At
Jagan Institute of Management Studies
3, Institutional Area, Sec-5, Rohini,
Delhi-110085
Submitted By:
VIDHI SETHI (FRM1617)

2. 1) ADVERTISING APPEAL: RATIONAL
SOURCE: marico.com

3. 2) ADVERTISING APPEAL: EMOTIONAL
SOURCE: theffjournal.com

4. 3) ADVERTISING APPEAL: EMOTIONAL
SOURCE: newlove-makeup.com

5. 4) ADVERTISING APPEAL: EMOTIONAL
SOURCE: newlove-makeup.com

6. 5) ADVERTISING APPEAL: MORALE
SOURCE: makeupandbeauty.in
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