Successful brands are not only about great product or services, great brand identities, packaging, websites or campaigns. The real success comes from delivering an engaging and integrated brand experience across all touch-points. This presentation talks about the key aspects and emotional triggers you need to consider when creating multi-sensorial brand experiences.

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Integrate the experience

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Why?
Because at times decision-makers only
look at ‘part’ of the picture and fail to
deliver an engaging and integrated
brand experience.

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What is a great experience?

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What do they have in common?

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They are multi-sensorial

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They are all about pleasure

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They are interactive

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They are rewarding

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They are memorable

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They are unique

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They are an emotional trigger

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“And it’s all about the full experience. When you go to Milan, you breathe it,
you just feel it, you don’t need any explanation, you just experience it
wherever you go and whatever you do. You don’t even need to talk”.
Pepsico CEO talking about the Milan Design Fair.

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Close your eyes

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Some quick examples

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Thanks

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Great. Innovation. Experience.

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“An experience is defined by hardware and software working harmoniously
together. We work on refining that experience continuously, blurring the
boundaries between the two. The idea is to generate a more powerful, more
intuitive and ultimately a more engaging experience”.
Jonny Ive, Apple Vice-President and Design Head.

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What’s your brand experience?

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Innovate. Integrate.

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ThanksIf you are interested in integration
and brand experience, we would
love to hear from you.
Raul Sarrot
raul@freshfish.co.nz