2.
Dreamworks – Children themed with a child sitting on the moon.
Universal – Picture of the world (applies to everyone) appeals to a
wider audience.
Columbia – Lady holding up a torch. She is the giver of light.
Symbolises power and dignity because she’s godlike.
Paramount + Summit – The peak of the mountains mean sense of
achievement (sense of the best).
MGM – Roaring lion = strength, dominance, king, dangerous. Lion
within gold crest to show he’s the best.
WB – Representation of authority (gold shield around the logo)
20th Century Fox – Low angle shot to show how statue dominates
the picture. Represents kings, queens and heroes. Shows power
dominance and importance.
3.
Logos show connotations of dreams/heaven/beauty = imaginary
and creative
Colours –Gold used a lot in the logos = Rich, Royalty, Valuable
Substance. Background colours mostly used is blue and Black. Blue
which represents happiness, goodness and the sky. Black transports
people into a ‘dream world’. Also makes the gold stand out.
Lighting – Light used to highlight certain elements to show it’s great
and important.
Glow of the light = illumination
Spotlight = Celebrity
Torch and cloud light
Angle of the light to show mountain