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Instagram          10 Settembre 2011


Instagramers
   e Brand




               Lara Vedovato
               ManIger @igerspadova
               GirlGeekDinnerNordEst
               SEO e Social Media Specialist




               ©Copyright 2011 - vietata la copia
Fonti - Infografiche


Instagram App Iphone                           Followgram.me
                                               http://followgram.me/img/
                                               infographic_v1_09082011.jpeg


             Online da ottobre    2010
              8milioni di utenti
        e   200milioni di foto caricate


             La ricetta segreta di Instagram




                                               Lara Vedovato
                                               ManIger @igerspadova
                                               GirlGeekDinnerNordEst
                                               SEO e Social Media Specialist




                                               ©Copyright 2011 - vietata la copia
Fonti


Come si usa                                          Itunes
                                                     http://itunes.apple.com/it/app/instagram/
                                                     id389801252?mt=8


                 instagram è semplice!

     Scatta, Carica, scegli un filtro e pubblica !




                                                     Lara Vedovato
                                                     ManIger @igerspadova
                                                     GirlGeekDinnerNordEst
                                                     SEO e Social Media Specialist




                                                     ©Copyright 2011 - vietata la copia
Come si usa
  ✓   Come usare   i   #tag
  ✓   Rispondi ai commenti    @
  ✓ Trova nuovi utenti




                                  Lara Vedovato
                                  ManIger @igerspadova
                                  GirlGeekDinnerNordEst
                                  SEO e Social Media Specialist




                                  ©Copyright 2011 - vietata la copia
Fonti


Diffondi facilmente le tue foto in rete      Foursquareitalia.org
                                             http://www.foursquareitalia.org/
                                             2011/08/31/la-brand-page-fa-check-
                                             in-con-instagram/




     foursquare brandpage
     Novità: nelle brandpage di foursquare
     è possibile pubblicare foto da          Lara Vedovato
     instagram.                              ManIger @igerspadova
                                             GirlGeekDinnerNordEst
                                             SEO e Social Media Specialist




                                             ©Copyright 2011 - vietata la copia
Instagram online

      Il più completo sito che permette di navigare tra le foto,
      account, tag Instagram e profili. Utile per vedere quali
      sono i trend.




     ✓ Per avere la tua pagina user online
     ✓ Permette di creare un proprio
       vanity url
     ✓Per Romagnacamp è stata creata una pagina speciale
     che raccoglie tutte le foto taggate #romagnacamp
     http://followgram.me/special/romagnacamp

                                                                           Lara Vedovato
                                                                           ManIger @igerspadova
  Altri Servizi:                                                           GirlGeekDinnerNordEst
                                                                           SEO e Social Media Specialist
     http://instagramers.com/destacados/instagram-app-galaxy-infography/


                                                                           ©Copyright 2011 - vietata la copia
Fonti


Instagramers: come è nato                                        Instagramers.com
                                                                 http://instagramers.com/cities/




  Nasce dall'idea di uno spagnolo Phil Gonzales




  Nasce a gennaio 2011 e subito nascono sparse nel mondo delle
  micro community locali.

  Ad oggi sono   + di 133 gruppi sparsi nel mondo
  tutti con stesso logo, e stesso nome @igers+città




                                                                 Lara Vedovato
                                                                 ManIger @igerspadova
                                                                 GirlGeekDinnerNordEst
                                                                 SEO e Social Media Specialist




                                                                 ©Copyright 2011 - vietata la copia
More Info


Instagramers Italia                                          Flavors.me
                                                             http://flavors.me/instagramersitaliani




  Anche in Italia nascono   microcommunity.
  L'account nazionale ha ad oggi 836followers
  un "database" di + di   16mila foto taggate #igersitalia

  21 microcommunity:
  Milano, Torino, Roma, Bologna, Modena, Piceni, Firenze,
  Trieste, Padova, Pesaro, Rimini, Catania, Sicily, Aosta,
  Venezia, Napoli.




                                                             Lara Vedovato
                                                             ManIger @igerspadova
                                                             GirlGeekDinnerNordEst
                                                             SEO e Social Media Specialist




                                                             ©Copyright 2011 - vietata la copia
Contest locali e internazionali

  #photooftheday
  il contest ufficiale e sempre attivo di
  instagramers.com




  #lookup
  “guarda in alto e scatta”
  contest a premi di @igersrimini




  #lookdown
  “guarda in basso e scatta”
  contest a premi di @igerbologna

                                            Lara Vedovato
                                            ManIger @igerspadova
                                            GirlGeekDinnerNordEst
                                            SEO e Social Media Specialist




                                            ©Copyright 2011 - vietata la copia
Opportunità per le aziende



  # essere presenti con un account/brand

  # creare dei contest

  # avere contenuti gratuiti, ma originali




                                             Lara Vedovato
                                             ManIger @igerspadova
                                             GirlGeekDinnerNordEst
                                             SEO e Social Media Specialist




                                             ©Copyright 2011 - vietata la copia
Opportunità per le aziende




                             Lara Vedovato
                             ManIger @igerspadova
                             GirlGeekDinnerNordEst
                             SEO e Social Media Specialist




                             ©Copyright 2011 - vietata la copia
More Info


                BMIbaby                                   BMIBABY.COM
                                                          http://blog.bmibaby.com/instagram-
                                                          destination-guide-launch/




Contest + Guida
#miaitalia
Contest itinerante per nazione, regala biglietti aerei.
Le foto vengono usate per una guida di viaggio.




                                                          Lara Vedovato
                                                          ManIger @igerspadova
                                                          GirlGeekDinnerNordEst
                                                          SEO e Social Media Specialist




                                                          ©Copyright 2011 - vietata la copia
More Info


   NH hoteles                                              NH HOTELS
                                                           http://www.nh-hotels.com/blog/nh-hotels/
                                                           wakeuppics2/




Contest + Mostra
Tema: #wakeuppics una foto che rappresentasse lo
spirito del risveglio, del mattino.

Hanno poi usato le foto degli utenti per esporle lungo i
corridoi e camere dei loro alberghi.




                                                           Lara Vedovato
                                                           ManIger @igerspadova
                                                           GirlGeekDinnerNordEst
                                                           SEO e Social Media Specialist




                                                           ©Copyright 2011 - vietata la copia
Siete tutti invitati al
primo raduno nazionale a Milano
    il 24 Settembre 2011




                                  Lara Vedovato
                                  ManIger @igerspadova
                                  GirlGeekDinnerNordEst
                                  SEO e Social Media Specialist




                                  ©Copyright 2011 - vietata la copia
10 Settembre 2011




Grazie per l’attenzione!



                            LARA VEDOVATO
                         lara.vedovato@gmail.com
                                 @laravontrier
                                 @laravedovato



                                                                                 Lara Vedovato
                                                                                 ManIger @igerspadova
                                                                                 GirlGeekDinnerNordEst
                                                                                 SEO e Social Media Specialist

Special thanks to my BFF :)   Daniela Gazzola      per la grafica delle Slide.

                                                                                 ©Copyright 2011 - vietata la copia

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Instagram, Instagramers e Brand al RomagnaCamp 2011

  • 1. Instagram 10 Settembre 2011 Instagramers e Brand Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 2. Fonti - Infografiche Instagram App Iphone Followgram.me http://followgram.me/img/ infographic_v1_09082011.jpeg Online da ottobre 2010 8milioni di utenti e 200milioni di foto caricate La ricetta segreta di Instagram Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 3. Fonti Come si usa Itunes http://itunes.apple.com/it/app/instagram/ id389801252?mt=8 instagram è semplice! Scatta, Carica, scegli un filtro e pubblica ! Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 4. Come si usa ✓ Come usare i #tag ✓ Rispondi ai commenti @ ✓ Trova nuovi utenti Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 5. Fonti Diffondi facilmente le tue foto in rete Foursquareitalia.org http://www.foursquareitalia.org/ 2011/08/31/la-brand-page-fa-check- in-con-instagram/ foursquare brandpage Novità: nelle brandpage di foursquare è possibile pubblicare foto da Lara Vedovato instagram. ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 6. Instagram online Il più completo sito che permette di navigare tra le foto, account, tag Instagram e profili. Utile per vedere quali sono i trend. ✓ Per avere la tua pagina user online ✓ Permette di creare un proprio vanity url ✓Per Romagnacamp è stata creata una pagina speciale che raccoglie tutte le foto taggate #romagnacamp http://followgram.me/special/romagnacamp Lara Vedovato ManIger @igerspadova Altri Servizi: GirlGeekDinnerNordEst SEO e Social Media Specialist http://instagramers.com/destacados/instagram-app-galaxy-infography/ ©Copyright 2011 - vietata la copia
  • 7. Fonti Instagramers: come è nato Instagramers.com http://instagramers.com/cities/ Nasce dall'idea di uno spagnolo Phil Gonzales Nasce a gennaio 2011 e subito nascono sparse nel mondo delle micro community locali. Ad oggi sono + di 133 gruppi sparsi nel mondo tutti con stesso logo, e stesso nome @igers+città Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 8. More Info Instagramers Italia Flavors.me http://flavors.me/instagramersitaliani Anche in Italia nascono microcommunity. L'account nazionale ha ad oggi 836followers un "database" di + di 16mila foto taggate #igersitalia 21 microcommunity: Milano, Torino, Roma, Bologna, Modena, Piceni, Firenze, Trieste, Padova, Pesaro, Rimini, Catania, Sicily, Aosta, Venezia, Napoli. Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 9. Contest locali e internazionali #photooftheday il contest ufficiale e sempre attivo di instagramers.com #lookup “guarda in alto e scatta” contest a premi di @igersrimini #lookdown “guarda in basso e scatta” contest a premi di @igerbologna Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 10. Opportunità per le aziende # essere presenti con un account/brand # creare dei contest # avere contenuti gratuiti, ma originali Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 11. Opportunità per le aziende Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 12. More Info BMIbaby BMIBABY.COM http://blog.bmibaby.com/instagram- destination-guide-launch/ Contest + Guida #miaitalia Contest itinerante per nazione, regala biglietti aerei. Le foto vengono usate per una guida di viaggio. Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 13. More Info NH hoteles NH HOTELS http://www.nh-hotels.com/blog/nh-hotels/ wakeuppics2/ Contest + Mostra Tema: #wakeuppics una foto che rappresentasse lo spirito del risveglio, del mattino. Hanno poi usato le foto degli utenti per esporle lungo i corridoi e camere dei loro alberghi. Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 14. Siete tutti invitati al primo raduno nazionale a Milano il 24 Settembre 2011 Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist ©Copyright 2011 - vietata la copia
  • 15. 10 Settembre 2011 Grazie per l’attenzione! LARA VEDOVATO lara.vedovato@gmail.com @laravontrier @laravedovato Lara Vedovato ManIger @igerspadova GirlGeekDinnerNordEst SEO e Social Media Specialist Special thanks to my BFF :) Daniela Gazzola per la grafica delle Slide. ©Copyright 2011 - vietata la copia