SlideShare a Scribd company logo
1 of 22
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 1
The Instagram
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 2
Outline
 What is Instagram?
 What is a hashtag?
 Benefits and disadvantages of Using Instagram
 Benefits of using Instagram for Businesses
 Advertising on Instagram
 Conlusion
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 3
Instagram hashtag Benefits Businesses Advertising Conlusion
What is Instagram?
• Instagram is an online mobile photo-sharing, video-sharing
and social networking service.
• Founded in October 2010 by Kevin Systorm and Mike Krieger
• Facebook purchased Instagram for $1 billion in Sept of 2012.
• Today, there is 100 million active users who are uploading 20
billion photos everyday.
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 Instagram in our society today 4
Instagram hashtag Benefits Businesses Advertising Conlusion
What is Instagram?
Insta
Gram
• Capture qualities of the Polaroid
camera,where pictures are "instant"
• the Snapshots are similar to Polaroid
camera, telegrams, sent over the wire to
others
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 5
Instagram hashtag Benefits Businesses Advertising Conlusion
What is Instagram?
 Instagram is a fast, beautiful and fun way to share
your life with friends through a series of pictures
and videos.
 Capture and Share the World’s most beautiful
Moments.
 Snap a photo or video with your mobile phone ->
Choose a filter to transform the image or video
->Publish and share.
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 6
Instagram hashtag Benefits Businesses Advertising Conlusion
What is Instagram?
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 7
Instagram hashtag Benefits Businesses Advertising Conlusion
What is Instagram?
Instagram statistics
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 8
Instagram hashtag Benefits Businesses Advertising Conlusion
What is a hashtag?
• A “hash tag” is a tag on a photo that allows users
to search for photos and people who are using
the same tag.
• Word or phrase beginning with a # symbol with
no spaces or punctuation .
• Hashtag a group conversations making
them easier to find, follow and join the
conversation’s content.
• Extend the own brand of channels content.
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 9
Instagram hashtag Benefits Businesses Advertising Conlusion
Benefits of Using Instagram
• Free application
• Easy to use and understand
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 10
Instagram hashtag Benefits Businesses Advertising Conlusion
Benefits of Using Instagram
• Follow celebrities
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 11
Instagram hashtag Benefits Businesses Advertising Conlusion
Benefits of Using Instagram
• Enhance the beauty of photo
with effects
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 12
Instagram hashtag Benefits Businesses Advertising Conlusion
Benefits of Using Instagram
• Promote business or sell items
through Instagram.
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 13
Instagram hashtag Disadvantages Businesses Advertising Conlusion
disadvantages of Using Instagram
• Pictures for all to see : Young children all around the
world following pages with provocative pictures.
• Leaves no trail behind of the visited pages .
• Young teens post “sexy” pictures of themselves without
a parents consent.
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 14
Instagram hashtag Disadvantages Business Advertising Conlusion
Benefits of using Instagram for Businesses
 Free advertising is one of the great
benefits of using instagram for
Business.
 Instagram is suitable for every business no matter what is a business or the product
and service that offer .
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 15
Instagram hashtag Disadvantages Business Advertising Conlusion
Benefits of using Instagram for Businesses
Instagram is a social networking site that allows the users to
post photos and short video clips. It enables the customer
to see the offers which are available.
The majority of brands and business owners use Instagram to
promote and share the bits and pieces of the company.
Use image to enhance the brand.
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 16
Instagram hashtag Disadvantages Business Advertising Conlusion
Advertising on Instagram
Photo Ads
• With photo ads, businesses can tell their story
through beautiful imagery. It's inspiring people to
see your brand differently or to take action, they
offer a clean, simple and beautiful .
Instagram offers three different formats for advertising on the
platform:
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 17
Instagram hashtag Disadvantages Business Advertising Conlusion
Advertising on Instagram
Video Ads
Video ads offer the same visually immersive quality as
photo ads on Instagram — with the power of sight, sound
and motion.
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 18
Instagram hashtag Disadvantages Business Advertising Conlusion
Advertising on Instagram
Carousel Ads
• Carousel ads bring an additional layer of depth
to photo ads. People can swipe to see additional
images and a call to action button takes them to
a website to learn more
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 19
Instagram hashtag Disadvantages Business Advertising Conlusion
Advertising on Instagram
• Entire catalog of photos can be viewed thus increasing brand
awareness over time.
• Links can be utilized to drive customers from Instagram photos
to websites and product sites.
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 20
Instagram hashtag Negative Business Advertising Conlusion
Advertising on Instagram
 Instagram is now an end-to-end advertising solution that drives real
business results. Increase awareness and message association, or get
visits to your website or downloads of your mobile app.
Zeineb farhat
1st year Master’s degree Marketing
04/05/2016 The instagram 21
Instagram hashtag Benefits Businesses Advertising Conlusion
04/05/2016 Instagram in our society today 22
Zeinebfarhat

More Related Content

What's hot

Understanding Instagram
Understanding InstagramUnderstanding Instagram
Understanding Instagram
Kanzi Kamel
 
amante_ContentStrategy_2016_v4
amante_ContentStrategy_2016_v4amante_ContentStrategy_2016_v4
amante_ContentStrategy_2016_v4
Tayub R
 

What's hot (11)

How To Setup Instagram For Your Business
How To Setup Instagram For Your BusinessHow To Setup Instagram For Your Business
How To Setup Instagram For Your Business
 
Instagram strategy for Brands
Instagram strategy for BrandsInstagram strategy for Brands
Instagram strategy for Brands
 
10 ways to Boost your Facebook Page
10 ways to Boost your Facebook Page 10 ways to Boost your Facebook Page
10 ways to Boost your Facebook Page
 
Basic Steps of Using Instagram for Real Estate Agents
Basic Steps of Using Instagram for Real Estate AgentsBasic Steps of Using Instagram for Real Estate Agents
Basic Steps of Using Instagram for Real Estate Agents
 
CSM Module 4: Leveraging social networks
CSM Module 4:  Leveraging social networksCSM Module 4:  Leveraging social networks
CSM Module 4: Leveraging social networks
 
Instagram for Brands
Instagram for BrandsInstagram for Brands
Instagram for Brands
 
Understanding Instagram
Understanding InstagramUnderstanding Instagram
Understanding Instagram
 
amante_ContentStrategy_2016_v4
amante_ContentStrategy_2016_v4amante_ContentStrategy_2016_v4
amante_ContentStrategy_2016_v4
 
Instagram Marketing for Small Businesses
Instagram Marketing for Small BusinessesInstagram Marketing for Small Businesses
Instagram Marketing for Small Businesses
 
Instagram Tips & Tricks
Instagram Tips & TricksInstagram Tips & Tricks
Instagram Tips & Tricks
 
Latest Blogging Trend: Mobile App For A Better Connectivity With The Audience
 Latest Blogging Trend: Mobile App For A Better Connectivity With The Audience Latest Blogging Trend: Mobile App For A Better Connectivity With The Audience
Latest Blogging Trend: Mobile App For A Better Connectivity With The Audience
 

Viewers also liked

розподіл балів
розподіл баліврозподіл балів
розподіл балів
cit-cit
 
механізація нртс робіт
механізація нртс робітмеханізація нртс робіт
механізація нртс робіт
cit-cit
 
розподіл балів
розподіл баліврозподіл балів
розподіл балів
cit-cit
 
sangaji 2007 Tugas Akhir DKV ITB
sangaji 2007 Tugas Akhir DKV ITBsangaji 2007 Tugas Akhir DKV ITB
sangaji 2007 Tugas Akhir DKV ITB
Sangaji Riwanto
 

Viewers also liked (13)

розподіл балів
розподіл баліврозподіл балів
розподіл балів
 
механізація нртс робіт
механізація нртс робітмеханізація нртс робіт
механізація нртс робіт
 
P5 fernandorosendosegade
P5 fernandorosendosegadeP5 fernandorosendosegade
P5 fernandorosendosegade
 
розподіл балів
розподіл баліврозподіл балів
розподіл балів
 
Ο ρόλος του Φυσικοθεραπευτή στην Αντιμετώπιση της Παιδικής και Εφηβικής Σκολί...
Ο ρόλος του Φυσικοθεραπευτή στην Αντιμετώπιση της Παιδικής και Εφηβικής Σκολί...Ο ρόλος του Φυσικοθεραπευτή στην Αντιμετώπιση της Παιδικής και Εφηβικής Σκολί...
Ο ρόλος του Φυσικοθεραπευτή στην Αντιμετώπιση της Παιδικής και Εφηβικής Σκολί...
 
sangaji 2007 Tugas Akhir DKV ITB
sangaji 2007 Tugas Akhir DKV ITBsangaji 2007 Tugas Akhir DKV ITB
sangaji 2007 Tugas Akhir DKV ITB
 
The perfect pr 2
The perfect  pr 2The perfect  pr 2
The perfect pr 2
 
Short film industries
Short film industriesShort film industries
Short film industries
 
ARENI WINE FESTIVAL
ARENI WINE FESTIVALARENI WINE FESTIVAL
ARENI WINE FESTIVAL
 
Case Review #15: 13 year old female with Profressive Adolescent Idiopathic Sc...
Case Review #15: 13 year old female with Profressive Adolescent Idiopathic Sc...Case Review #15: 13 year old female with Profressive Adolescent Idiopathic Sc...
Case Review #15: 13 year old female with Profressive Adolescent Idiopathic Sc...
 
Media evaluation
Media evaluationMedia evaluation
Media evaluation
 
Ile des-poupees-day
Ile des-poupees-dayIle des-poupees-day
Ile des-poupees-day
 
Brace treatment for Adolescent Idiopathic Scoliosis (AIS) and Scheuermann Kyp...
Brace treatment for Adolescent Idiopathic Scoliosis (AIS) and Scheuermann Kyp...Brace treatment for Adolescent Idiopathic Scoliosis (AIS) and Scheuermann Kyp...
Brace treatment for Adolescent Idiopathic Scoliosis (AIS) and Scheuermann Kyp...
 

Similar to Instagram by zeineb

How-to-Advertise-on-Instagram-HubSpot.pdf
How-to-Advertise-on-Instagram-HubSpot.pdfHow-to-Advertise-on-Instagram-HubSpot.pdf
How-to-Advertise-on-Instagram-HubSpot.pdf
ssuser7724c31
 

Similar to Instagram by zeineb (20)

Instagram Digital Marketing
Instagram Digital MarketingInstagram Digital Marketing
Instagram Digital Marketing
 
Instagram Marketing 101
Instagram Marketing 101Instagram Marketing 101
Instagram Marketing 101
 
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...
 
#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM
 
#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM
 
#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM
 
#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM
 
#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM#1 WAY TO GROW ON INSTAGRAM
#1 WAY TO GROW ON INSTAGRAM
 
Instagram Best Practices 2017
Instagram Best Practices 2017Instagram Best Practices 2017
Instagram Best Practices 2017
 
Insane Method To Get 10,000 Real Instagram Following Within A Week
Insane Method To Get 10,000 Real Instagram Following Within A WeekInsane Method To Get 10,000 Real Instagram Following Within A Week
Insane Method To Get 10,000 Real Instagram Following Within A Week
 
How-to-Advertise-on-Instagram-HubSpot.pdf
How-to-Advertise-on-Instagram-HubSpot.pdfHow-to-Advertise-on-Instagram-HubSpot.pdf
How-to-Advertise-on-Instagram-HubSpot.pdf
 
CHAPTER 3 DIGITAL BUSINESS.pptx
CHAPTER 3 DIGITAL BUSINESS.pptxCHAPTER 3 DIGITAL BUSINESS.pptx
CHAPTER 3 DIGITAL BUSINESS.pptx
 
27 Instagram Marketing Tips for Business
27 Instagram Marketing Tips for Business27 Instagram Marketing Tips for Business
27 Instagram Marketing Tips for Business
 
Facebook timeline for Marketing Campaigns.
Facebook timeline for Marketing Campaigns.Facebook timeline for Marketing Campaigns.
Facebook timeline for Marketing Campaigns.
 
How To Use Instagram For Your Business
How To Use Instagram For Your BusinessHow To Use Instagram For Your Business
How To Use Instagram For Your Business
 
The Complete Guide to Instagram Analytics
The Complete Guide to Instagram Analytics The Complete Guide to Instagram Analytics
The Complete Guide to Instagram Analytics
 
Instagram for business
Instagram for businessInstagram for business
Instagram for business
 
Instagram for your business
Instagram for your businessInstagram for your business
Instagram for your business
 
5 tips for selling products on instagram
5 tips for selling products on instagram5 tips for selling products on instagram
5 tips for selling products on instagram
 
Instagram Marketing Strategy 2020
Instagram Marketing Strategy 2020 Instagram Marketing Strategy 2020
Instagram Marketing Strategy 2020
 

Recently uploaded

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 

Instagram by zeineb

  • 1. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 1 The Instagram
  • 2. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 2 Outline  What is Instagram?  What is a hashtag?  Benefits and disadvantages of Using Instagram  Benefits of using Instagram for Businesses  Advertising on Instagram  Conlusion
  • 3. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 3 Instagram hashtag Benefits Businesses Advertising Conlusion What is Instagram? • Instagram is an online mobile photo-sharing, video-sharing and social networking service. • Founded in October 2010 by Kevin Systorm and Mike Krieger • Facebook purchased Instagram for $1 billion in Sept of 2012. • Today, there is 100 million active users who are uploading 20 billion photos everyday.
  • 4. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 Instagram in our society today 4 Instagram hashtag Benefits Businesses Advertising Conlusion What is Instagram? Insta Gram • Capture qualities of the Polaroid camera,where pictures are "instant" • the Snapshots are similar to Polaroid camera, telegrams, sent over the wire to others
  • 5. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 5 Instagram hashtag Benefits Businesses Advertising Conlusion What is Instagram?  Instagram is a fast, beautiful and fun way to share your life with friends through a series of pictures and videos.  Capture and Share the World’s most beautiful Moments.  Snap a photo or video with your mobile phone -> Choose a filter to transform the image or video ->Publish and share.
  • 6. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 6 Instagram hashtag Benefits Businesses Advertising Conlusion What is Instagram?
  • 7. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 7 Instagram hashtag Benefits Businesses Advertising Conlusion What is Instagram? Instagram statistics
  • 8. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 8 Instagram hashtag Benefits Businesses Advertising Conlusion What is a hashtag? • A “hash tag” is a tag on a photo that allows users to search for photos and people who are using the same tag. • Word or phrase beginning with a # symbol with no spaces or punctuation . • Hashtag a group conversations making them easier to find, follow and join the conversation’s content. • Extend the own brand of channels content.
  • 9. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 9 Instagram hashtag Benefits Businesses Advertising Conlusion Benefits of Using Instagram • Free application • Easy to use and understand
  • 10. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 10 Instagram hashtag Benefits Businesses Advertising Conlusion Benefits of Using Instagram • Follow celebrities
  • 11. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 11 Instagram hashtag Benefits Businesses Advertising Conlusion Benefits of Using Instagram • Enhance the beauty of photo with effects
  • 12. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 12 Instagram hashtag Benefits Businesses Advertising Conlusion Benefits of Using Instagram • Promote business or sell items through Instagram.
  • 13. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 13 Instagram hashtag Disadvantages Businesses Advertising Conlusion disadvantages of Using Instagram • Pictures for all to see : Young children all around the world following pages with provocative pictures. • Leaves no trail behind of the visited pages . • Young teens post “sexy” pictures of themselves without a parents consent.
  • 14. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 14 Instagram hashtag Disadvantages Business Advertising Conlusion Benefits of using Instagram for Businesses  Free advertising is one of the great benefits of using instagram for Business.  Instagram is suitable for every business no matter what is a business or the product and service that offer .
  • 15. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 15 Instagram hashtag Disadvantages Business Advertising Conlusion Benefits of using Instagram for Businesses Instagram is a social networking site that allows the users to post photos and short video clips. It enables the customer to see the offers which are available. The majority of brands and business owners use Instagram to promote and share the bits and pieces of the company. Use image to enhance the brand.
  • 16. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 16 Instagram hashtag Disadvantages Business Advertising Conlusion Advertising on Instagram Photo Ads • With photo ads, businesses can tell their story through beautiful imagery. It's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful . Instagram offers three different formats for advertising on the platform:
  • 17. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 17 Instagram hashtag Disadvantages Business Advertising Conlusion Advertising on Instagram Video Ads Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion.
  • 18. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 18 Instagram hashtag Disadvantages Business Advertising Conlusion Advertising on Instagram Carousel Ads • Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more
  • 19. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 19 Instagram hashtag Disadvantages Business Advertising Conlusion Advertising on Instagram • Entire catalog of photos can be viewed thus increasing brand awareness over time. • Links can be utilized to drive customers from Instagram photos to websites and product sites.
  • 20. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 20 Instagram hashtag Negative Business Advertising Conlusion Advertising on Instagram  Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app.
  • 21. Zeineb farhat 1st year Master’s degree Marketing 04/05/2016 The instagram 21 Instagram hashtag Benefits Businesses Advertising Conlusion
  • 22. 04/05/2016 Instagram in our society today 22 Zeinebfarhat

Editor's Notes

  1. Hello everyone, Today am going to present to you a very fun topic that Concerns all of us as a group of young internet obsessed users Which is the instagram Prepared by me zaineb farhat
  2. For the presentation we are going to follow this outline : First……
  3. It was Founded in October 2010 by Kevin Systorm and Mike Krieger since then instagram have been known by his major success as Facebook purchased it for billion in Sept of 2012 In addition today there is 100 million active users who are uploading 20 billion photos everyday.
  4. The word instagram is the result of a conbination between two words which are : insta which means :Capture qualities of the Polaroid camera,where pictures are "instant" and GRAM which means that the Snapshots are similar to Polaroid camera, telegrams, sent over the wire to others
  5. As a fair description of the instagram we have to say that instagram is a fast, beautiful and fun way to share your life with friends through a series of pictures and videos that helps to Capture and Share the World’s most beautiful Moments. Now In order to publish a picture in instagram you have to : Snap a photo or video with your mobile phone -> Choose a filter to transform the image or video ->Publish andshare
  6. Now we have to ask a very important question : why instagram is important ? Well there is a 47% OF …….
  7. Here are some interesting statistics about Instagram and its users: 40 million photos are uploaded a day 1,000 comments per second 8,500 likes per second 34 percent of users are 18-24 years old 33 percent of users 25-34 years old 55 percent of users are female and 45 percent of users are male
  8. One of the most remarkable thing with instagram is the hashtag . A “hash tag” is a tag on a photo that allows users to search for photos and people who are using the same tag. In fact, it’s Word or phrase beginnin Hashtag a group conversations making them easier to find, follow and join the conversation’s content It also help to Extend the own brand of channels content
  9. Now we are going to mention the main benefits of the instagram It’s a free application ……
  10. You can also follow your favorite celebrities
  11. Instagram have also som disadvantages such as :
  12. Today, Instagram is be becoming a critical social platform for businesses Here, we’re going to talk about how businesses can benefit from using Instagram.
  13. Now we are going to see some benefits of using instagram for business : http://maximizesocialbusiness.com/benefits-using-instagram-business-10115/ hedha lien ili chofeta
  14. Also instagram can help with the advertising In fact, offers too different formats for advertising on the platform:
  15. Also instagram can help with the advertising In fact, offers too different formats for advertising on the platform:
  16. Also instagram can help with the advertising In fact, offers too different formats for advertising on the platform:
  17. With instagram there is an Entire catalog of photos can be viewed thus increasing brand awareness over time. Also • Links can be utilized to drive customers from Instagram photos to websites and product sites. And the • Brands have the chance to offer exclusive insight into their operations, thus increasing transparency, with back-stage access to new products, services and innovations
  18. Hedhi mane3rech nkhaleha ou non ch9awlik int ?
  19. Now to conclude i recomand you to use instagram in order to : Share your goods Share your services Share your skills And the most important share you personnality And thank you for your attention
  20. Zeinebfarhat