The document discusses using Instagram for events and brands. It provides statistics on Instagram's growth and popularity, with 150 million monthly active users. It then gives tips for brands and events to use Instagram successfully, such as finding your brand's personality, understanding photo filters, showcasing your event visually like Andy Warhol, featuring talent and influencers, incentivizing followers to tag photos, and amplifying content before, during, and after an event. The goal is to engage followers and spread awareness of the brand or event through visual content on Instagram.
At EventTech 2014 our Digital Team members Matt Brown and Chris Vuletich gave an interactive presentation on how to create a Twitter Vending Machine (TVM). Download the presentation to learn everything from material lists to dos-and-don'ts of a build.
Christian Life Seminar - Session 5 for CFC-FFL or CFFL UAE
[ Crediting isn’t required. A simple THANK YOU can bring a smile :) ]
It will be highly appreciated too - if you share it on your social media account and use the hashtag #InMyHeartJMKaynesBlog #iamjmkayne because it allows me to gain traffic. Alternatively, visit my website www.iamjmkayne.com.
♥ Follow Me on:
IG : https://www.instagram.com/jm_kayne/
FB Page : https://www.facebook.com/inmyheartjmkayne
Twitter : https://twitter.com/jm_kayne
Pinterest : https://www.pinterest.com/jmkayne/
God bless,
JM Kayne
Dean Johnson (Brandwidth): VR48: Immersion Impossible?AugmentedWorldExpo
A talk from the Life Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Dean Johnson (Brandwidth): VR48: Immersion Impossible?
Last year I spent 24 hours in VR. I commuted to work on the train, held meetings in London and discovered what it was like to fall asleep... and wake up in VR. This year, I'm going double the distance and living for two whole days in a virtual world, testing content, platforms, emotional boundaries and human endurance. If I survive to tell the tale, I'd like to share it.
http://AugmentedWorldExpo.com
At EventTech 2014 our Digital Team members Matt Brown and Chris Vuletich gave an interactive presentation on how to create a Twitter Vending Machine (TVM). Download the presentation to learn everything from material lists to dos-and-don'ts of a build.
Christian Life Seminar - Session 5 for CFC-FFL or CFFL UAE
[ Crediting isn’t required. A simple THANK YOU can bring a smile :) ]
It will be highly appreciated too - if you share it on your social media account and use the hashtag #InMyHeartJMKaynesBlog #iamjmkayne because it allows me to gain traffic. Alternatively, visit my website www.iamjmkayne.com.
♥ Follow Me on:
IG : https://www.instagram.com/jm_kayne/
FB Page : https://www.facebook.com/inmyheartjmkayne
Twitter : https://twitter.com/jm_kayne
Pinterest : https://www.pinterest.com/jmkayne/
God bless,
JM Kayne
Dean Johnson (Brandwidth): VR48: Immersion Impossible?AugmentedWorldExpo
A talk from the Life Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Dean Johnson (Brandwidth): VR48: Immersion Impossible?
Last year I spent 24 hours in VR. I commuted to work on the train, held meetings in London and discovered what it was like to fall asleep... and wake up in VR. This year, I'm going double the distance and living for two whole days in a virtual world, testing content, platforms, emotional boundaries and human endurance. If I survive to tell the tale, I'd like to share it.
http://AugmentedWorldExpo.com
Boas histórias e as imensas oportunidades em Marketing Cloud, por Augusto RochaiMasters
Augusto Rocha, Sales Partner da Pmweb Marketing Cloud, falou sobre 'Boas histórias e as imensas oportunidades em Marketing Cloud' no iMasters Developer Week - Vitória.
O iMasters Developer Week - Vitória aconteceu nos dias 3, 4 e 5 de Março no Teatro Rede Gazeta em Vitória-ES - http://developerweek.imasters.com.br/vitoria/
Speaker: Nancy Porter, SR VP of Marketing & Sales, Monarch Bank
In this Hampton Roads American Marketing Association (HRAMA) session on September 13th, attendees learned about some of the key approaches that Nancy Porter has used to build successful campaigns from scratch based on the measurement of opportunity. Attendees observed the life cycle of a campaign, including organizing your marketing efforts with the following functions:message, money, medium and measurement. Whether attendees were a creative, suit, client or in sales, by the end, they had a fresh perspective into the journey of creating a campaign, and how to improve marketing to deliver better efficiencies and bottom-line results.
Nancy Porter’s 20 years of marketing experience is unique….having held positions as Art Director, Creative Director, Agency President and Vice President of Marketing. Building her career in national and local advertising agencies in creative and strategic positions, she honed her business acumen as Vice-President of Marketing at Chartway FCU and Monarch Bank. Nancy has received over 100 awards by some of the most prestigious marketing associations, including AAF, HSMA and Credit Union National Association Marketing & Business Development Council. She holds a bachelor’s degree in advertising from Virginia Commonwealth University and is a former Adjunct Professor to undergraduates in VCU’s School of Art’s, Department of Communication Arts & Design advertising curriculum.
In 2019, Workology distributed an “HR Artificial Intelligence (AI) Readiness” survey to its global subscriber list of over 100,000 HR practitioners. This survey captured HR feedback to determine the implications and understanding of AI, how HR can leverage same and what implementation strategies HR professionals use to deploy AI. The results of the AI HR Readiness survey will be used to provide data points in this broader discussion of AI on 15 May 2019.
This presentation, which is accredited for both HRCI and SHRM CEUs, will:
Highlight the history of Technology in HR, showing software and tools to help HR move the needle from being tactical and administrative to more strategic partnering
summarize advances in technologies and related tools supporting AI for HR address macro economic changes in the workforce (demographics, remote workers, gig economy, low unemployment, etc.) that now provide HR an opportunity to use AI
summarize some use cases of AI in HR today with potential implications review steps to begin an AI strategy in your organization
Self management train the triple A+ trainer workshop handoutPower2Improve
Professors from all over Croatia are starting programs on Self Management. In this 3 day workshop, funded by the European Union, they learned about content, trainer skills and training design.
Presented live at FITC Amsterdam 2014 on Feb 24-25, 2014
More details can be found at www.FITC.ca
The Sum Is Greater Than The Parts
with Mihai Corlan
Different tools bring in different capabilities and workflows; when you combine them you can get to an extra gear and build great things easier and faster.
The journey that starts with beautiful fonts, elegant shapes and vectors, colorful images and great layouts, and ends with a modern mobile & desktop website, has many paths to choose from. Join Mihai to see some of the choices out there!
(short) presentation I gave at DIBI Conference on April 28 in Newcastle, UK. It's a bunch of "How?" and "Why?"'s on how to prepare for the next 10 years as a designer.
Faster! Faster! Accelerate your business with blazing prototypesOSCON Byrum
Bring your ideas to life! Convince your boss to that open source development is faster and cheaper than the "safe" COTS solution they probably hate anyway. Let's investigate ways to get real-life, functional prototypes up with blazing speed. We'll look at and compare tools for truly rapid development including Python, Django, Flask, PHP, Amazon EC2 and Heroku.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Boas histórias e as imensas oportunidades em Marketing Cloud, por Augusto RochaiMasters
Augusto Rocha, Sales Partner da Pmweb Marketing Cloud, falou sobre 'Boas histórias e as imensas oportunidades em Marketing Cloud' no iMasters Developer Week - Vitória.
O iMasters Developer Week - Vitória aconteceu nos dias 3, 4 e 5 de Março no Teatro Rede Gazeta em Vitória-ES - http://developerweek.imasters.com.br/vitoria/
Speaker: Nancy Porter, SR VP of Marketing & Sales, Monarch Bank
In this Hampton Roads American Marketing Association (HRAMA) session on September 13th, attendees learned about some of the key approaches that Nancy Porter has used to build successful campaigns from scratch based on the measurement of opportunity. Attendees observed the life cycle of a campaign, including organizing your marketing efforts with the following functions:message, money, medium and measurement. Whether attendees were a creative, suit, client or in sales, by the end, they had a fresh perspective into the journey of creating a campaign, and how to improve marketing to deliver better efficiencies and bottom-line results.
Nancy Porter’s 20 years of marketing experience is unique….having held positions as Art Director, Creative Director, Agency President and Vice President of Marketing. Building her career in national and local advertising agencies in creative and strategic positions, she honed her business acumen as Vice-President of Marketing at Chartway FCU and Monarch Bank. Nancy has received over 100 awards by some of the most prestigious marketing associations, including AAF, HSMA and Credit Union National Association Marketing & Business Development Council. She holds a bachelor’s degree in advertising from Virginia Commonwealth University and is a former Adjunct Professor to undergraduates in VCU’s School of Art’s, Department of Communication Arts & Design advertising curriculum.
In 2019, Workology distributed an “HR Artificial Intelligence (AI) Readiness” survey to its global subscriber list of over 100,000 HR practitioners. This survey captured HR feedback to determine the implications and understanding of AI, how HR can leverage same and what implementation strategies HR professionals use to deploy AI. The results of the AI HR Readiness survey will be used to provide data points in this broader discussion of AI on 15 May 2019.
This presentation, which is accredited for both HRCI and SHRM CEUs, will:
Highlight the history of Technology in HR, showing software and tools to help HR move the needle from being tactical and administrative to more strategic partnering
summarize advances in technologies and related tools supporting AI for HR address macro economic changes in the workforce (demographics, remote workers, gig economy, low unemployment, etc.) that now provide HR an opportunity to use AI
summarize some use cases of AI in HR today with potential implications review steps to begin an AI strategy in your organization
Self management train the triple A+ trainer workshop handoutPower2Improve
Professors from all over Croatia are starting programs on Self Management. In this 3 day workshop, funded by the European Union, they learned about content, trainer skills and training design.
Presented live at FITC Amsterdam 2014 on Feb 24-25, 2014
More details can be found at www.FITC.ca
The Sum Is Greater Than The Parts
with Mihai Corlan
Different tools bring in different capabilities and workflows; when you combine them you can get to an extra gear and build great things easier and faster.
The journey that starts with beautiful fonts, elegant shapes and vectors, colorful images and great layouts, and ends with a modern mobile & desktop website, has many paths to choose from. Join Mihai to see some of the choices out there!
(short) presentation I gave at DIBI Conference on April 28 in Newcastle, UK. It's a bunch of "How?" and "Why?"'s on how to prepare for the next 10 years as a designer.
Faster! Faster! Accelerate your business with blazing prototypesOSCON Byrum
Bring your ideas to life! Convince your boss to that open source development is faster and cheaper than the "safe" COTS solution they probably hate anyway. Let's investigate ways to get real-life, functional prototypes up with blazing speed. We'll look at and compare tools for truly rapid development including Python, Django, Flask, PHP, Amazon EC2 and Heroku.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Instagram & Events
1. Instagram & Events
Presented by Chris Kapsalis
LEGACY MARKETING PARTNERS
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#eventtechlive
#eventtechlive!
2. 150M Monthly Active Users
3rd Fastest Growing App of 2013
60%+ People Outside the US 55M Average Photos Per Day 1.2B Likes Daily
Instagram by the Numbers
Of Interbrand's top
100 global brands,
59 are active
on Instagram and
account for over
90 million active
followers
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corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
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Top 5 Filters
Used on Brand Photos
1. No Filter
2. Lo-Fi
3. Valencia
4. Rise
5. Amaro
Top 5 Brands
#eventtechlive!
#eventtechlive
Sources: mashable.com/2013/10/21/fastest-growing-apps, simplymeasured.com
3. “Attention spans are lengthened
when you offer one visual or auditory
enhancement to the written word … Visuals, when it comes to advertising,
are much stronger than just words. That is why so much is
done in graphics and trailers down to the imagery of the title.”
-Dr. Walfish
Psychotherapist and Author
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enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
Loren, Jess, Swiderski, Ed. Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network. Pearson: Que, 2012. Print.
4. 1. Find Your Brand/Event’s Personality
2. Feel Your Filters
WINNING with
INSTAGRAM
10 easy tips
3. Be the Andy Warhol of Your Event
4. Bring Out Your Stars
5. Give As Good As You Get
6. Pre | During | Post
7. Unleash Your Evangelists
8. 60/40 Rule
9. Pleased to Introduce
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enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive
10. Amplify Your Content #eventtechlive!
5. TIP 1:
Find Your
Brand/Event’s
Personality
Getting started:
Assign a personality for your event
Bonus!
This can help determine whether or
not you have a true use for Instagram
or social media in general
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enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
SLEEK WACKY
OFF THE WALL
TOUGH GRITTY
POWERFUL
SERIOUS MODERN
FUN STYLISH
FAMILY-FRIENDLY
#eventtechlive!
#eventtechlive
6. The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
@benandjerrys!
@nba!
#eventtechlive!
#eventtechlive
7. TIP 2:
Feel Your
Filters
!
Become a regular
user first
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The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
Try before you buy
#eventtechlive!
#eventtechlive
8. Earlybird!
Lo-Fi!
Valencia!
Rise!
Amaro!
Vintage
Retro
Subdued
Rich
Sumptuous
Delicious
Relaxed
Mellow
Easygoing
Bright
Warm
Cheerful
Dark
Handsome
Mysterious
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
9. TIP 3: Be the Andy Warhol of Your Event
Is your event a spectacle for the eyes? Show people what your brand
#eventtechlive!
#eventtechlive
or event is all about through the use of imagery
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enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
10. The image cannot be displayed. Your computer may not have
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enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#negramodelo!
#absolutchicago!
#eventtechlive!
#eventtechlive
11. TIP 4:
Bring Out
Your Stars
The image cannot be displayed. Your computer may not have
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enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
Utilize talent or
co-hosts that
will be featured
at the event
to build engagement
#eventtechlive!
#eventtechlive
12. The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
28.1K likes vs 8,845 likes
#eventtechlive!
#eventtechlive
13. TIP 5:
Give as Good as You Get
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enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
Consider giving supporters an incentive to tag
#eventtechlive!
#eventtechlive
14. The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
@virginamerica!
#eventtechlive!
#eventtechlive
15. TIP 6:
Post images during the process of designing your event, post them live
during the event and post follow up “best of” images while you thank
your attendees and followers
Pre
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
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enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
During
Post
#eventtechlive!
#eventtechlive
16. #absolutstuga!
Pre
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
During
Post
#eventtechlive!
#eventtechlive
17. TIP 7:
Unleash Your Evangelists
Use Instagram videos for quick reactions during and after your
event, as well as a way to vary your content mediums
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
18. The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
insert it again.
#eventtechlive
19. TIP 8:
60/40 Rule
60% of your content
should be for humor or
interesting images relating
to your event or brand, but
not directly selling. 40% of
your content should
promote your event
directly
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
20. The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
21. TIP 9: Pleased
To Introduce
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
Rotation curation is the concept of rotating the
spokesperson on a broadly-scoped social media account
Open up the channel to talent, vendor partners,
#eventtechlive!
#eventtechlive
or other stakeholders in the event
22. The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
@weareuae
23. TIP 10:
Amplify Your
Content
Use your existing
social media
platforms to extend
the reach of your
images
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
24. The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
25. 1. Find Your Brand/Event’s Personality
2. Feel Your Filters
3. Be the Andy Warhol of Your Event
4. Bring Out Your Stars
Recap
5. Give As Good As You Get
6. Pre | During | Post
7. Unleash Your Evangelists
8. 60/40 Rule
9. Pleased to Introduce
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
10. Amplify Your Content
#eventtechlive!
#eventtechlive
26. !!
Taking Instagram to the Next Level
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The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
27. @GirlsHBO Hosted a New Years-Themed Party
!Held at the Skirball
Center of Performing
Arts in New York
!!
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The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
!The cheeky function
invited guests to
pen resolutions on
placards using
#Resolutionsgirlsbreak
!Guests snapped
photos holding their
placards, and the fun
shots were posted to
HBO's Instagram page
#eventtechlive!
#eventtechlive
28. Lexus Introduces First-Ever Collaborative Stop-Motion Film
!Lexus invited 212 Instagram influencers to participate
!Participants captured specific parts of the vehicle
!It was later compiled through the #LexusInstafilm
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
29. New York Magazine at #N Y F W
!Promotion of a new fashion blog, the Cut
!Branded Vehicles were used as shuttles for V.I.P. Guests
!Entry: Instagram an image using #thecutshuttle to win prizes
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
30. #ToyotaGiving at Lollapalooza
!Guests used blackboards to
share how they would help
their community or better
themselves
!Every Tweet and Instagram
post resulted in a $2
donation by Toyota
!#ToyotaGiving garnered
4,000 total Tweets and
Instagram posts
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
31. #Untamed by Mercedes-Benz
!The new CLA class
was approached
with an untamed
attitude
!Fans shared what
'Untamed' meant
to them
!The result: a social
media installation
in the center of
Paris
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
32. Kellogg’s InstaCurrency
!Where: Special K store
in Stockholm
!Guests were
encouraged to snap
Instagram photos
!The photos were then
used as currency for
a box of cereal
The image cannot be displayed. Your computer may not have
The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
33. Thank You
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The image cannot be displayed. Your computer may not have
enough memory to open the image, or the image may have been
enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If
corrupted. Restart your computer, and then open the file again. If
the red x still appears, you may have to delete the image and then
the red x still appears, you may have to delete the image and then
insert it again.
insert it again.
#eventtechlive!
#eventtechlive
#eventtechlive
!"#$%&'()%(*$%+,+*-.(!/0)&!10++2+,*-.(!/0)345+#eventtechlive!