This document provides information about an individual with over 20 years of experience as a sports journalist and researcher for magazines like PLACAR and Quatro Rodas. They have worked as a commentator for ESPN and TV Cultura and have authored 13 books on football, most about Corinthians. They also have a master's degree in business administration and experience in public relations agencies. The document then provides statistics about Corinthians, noting it is among the largest Brazilian brands and richest soccer teams outside of Europe, with over 10 million Facebook fans and 3 million Twitter followers.
For any international brand, launching or operating in Brazil can be a daunting prospect and requires careful planning and commitment.
Strong local relationships are fundamental; collaborating with the right partners, that can help navigate the many potential pitfalls, is crucial to long-term success.
Even at the highest levels of business, the ability to communicate in Portuguese is normally required and, while the country may seem united in language, in reality it is fragmented into many widely varying consumer groups.
In advance of the games in 2016, this six-point guide is designed to offer a cultural overview of the country’s marketing, sports and digital landscape ,as well as the challenges an international brand will face entering the market.
Conheça na apresentação abaixo, qual minha sugestão para solução dos problemas levantados acima sobre o Santander, nessa estratégia de marketing esportivo.
Brazil has become a market many companies wish to capitalize on, yet find themselves questioning the best way to do so. As a global sports agency, we here at Wasserman Media Group want to use our expertise to help you take advantage of the economic opportunity in Brazil. This presentation will take you through the growing economy of Brazil, how sports in Brazil have brought tremendous success to the partners involved, and how you can leverage sports to win in this growing market.
Foot in Brazil offers clients the solution of having a ‘team on the ground’ – their face and contact in Rio de Janeiro and wider Brazil. Minimising regular travel and costs whilst maximising their time and business opportunities when in Brazil. Your Team on the Ground, Your Foot in Brazil
For any international brand, launching or operating in Brazil can be a daunting prospect and requires careful planning and commitment.
Strong local relationships are fundamental; collaborating with the right partners, that can help navigate the many potential pitfalls, is crucial to long-term success.
Even at the highest levels of business, the ability to communicate in Portuguese is normally required and, while the country may seem united in language, in reality it is fragmented into many widely varying consumer groups.
In advance of the games in 2016, this six-point guide is designed to offer a cultural overview of the country’s marketing, sports and digital landscape ,as well as the challenges an international brand will face entering the market.
Conheça na apresentação abaixo, qual minha sugestão para solução dos problemas levantados acima sobre o Santander, nessa estratégia de marketing esportivo.
Brazil has become a market many companies wish to capitalize on, yet find themselves questioning the best way to do so. As a global sports agency, we here at Wasserman Media Group want to use our expertise to help you take advantage of the economic opportunity in Brazil. This presentation will take you through the growing economy of Brazil, how sports in Brazil have brought tremendous success to the partners involved, and how you can leverage sports to win in this growing market.
Foot in Brazil offers clients the solution of having a ‘team on the ground’ – their face and contact in Rio de Janeiro and wider Brazil. Minimising regular travel and costs whilst maximising their time and business opportunities when in Brazil. Your Team on the Ground, Your Foot in Brazil
Similar to Instaengpresen final al_timao_140822 (10)
2. • Sports journalist and researcher for over 20 years;
• Former reporter and editor of the magazines PLACAR,
Quatro Rodas and site Netgol.com;
• Commentator of ESPN and the Cartão Verde program , the
TV Cultura of São Paulo;
• Corinthians Memorial consultant and SoccerMuseum;
• Co -writer of the film Todo Poderoso: 100 anos de Timão (2010);
• AAuthor of 13 books about football , most of the Corinthians
, including o Almanaque do Timão.
• Journalist and Publica Relations with Master Degree in Business
Administration of Communication Enterprises at Universidad de
Navarra (Spain);
• Experience in many agencies(Ogilvy PR Worldwide, CDN, QUUM
España, etc);
• Ex-editor MARCA BRASI sports newspaper;
• Experience in O DIA-RJ and Brasil Econômico newsroom.
PARTNERS
4. IS AMONG THE 12 LARGEST BRAZILIAN BRANDS
THE RICHEST SOCCER TEAM
OUTSIDE EUROPE
1st IN MAJOR BRANDS OF RANKING OF THE BRAZILIAN FOOTBALL AND35TH
IN THE WORLD (FONT: BRAND FINANCE)
5. PODEROSO TIMÃO – 2012
119 lojas
Faturamento 97 milhões
Ticket médio R$ 85,00
SHOPTIMÃO
Ticket médio R$ 350,00
FIEL TORCEDOR - 2012
Faturamento R$ 6 milhões
FACEBOOK
OVER 10 MILLIONS
TWITTER
OVER 3 MILLONS
SITE
10 MILLIONS VISITORS/ YEAR