Inspire DGT 業務部案例分享 20160118
•Download as PPT, PDF•
0 likes•163 views
Inspire DGT 業務部案例分享 20160118
Report
Share
Report
Share
Recommended
品牌電商如何布局國際 - 電商抬槓20170517
5/17(三)【電商台槓】 #06-從爆品打造到虛實通路，看品牌電商如何布局國際
➡台灣的好東西，為何總無法用自己的力量在國際發揚光大？
➡當中小企業想靠電商走入國際，需要什麼樣的新思維？
➡產品該如何設計才能累積成品牌，而不淪入價格戰？
➡不只是把東西放上網，電商的虛實通路要如何整合造勢？
過去傳統品牌想走出海外，都是先擁有一個好商品，接著在區域性市場達到一定佔有率與知名度後，被其他國家代理商爭取，進而取得海外消費者認同。但重視業績的代理商，不一定重視品牌意涵，因此常因只溝通價格未溝通價值，產生市場認同不足的情況，最後讓商品落入價格戰中。
如今，品牌國際化有一條新道路－「品牌電商」。當虛擬世界的商品資訊不斷爆炸，大眾也習慣簡易操作的消費模式，如何透過網路將品牌突入日常生活，就是現代電商競爭的重點。但品牌電商跟一般電子商務究竟有和不同？以品牌的名義開設一個線上通路，就叫品牌電商了嗎？
Recommended
品牌電商如何布局國際 - 電商抬槓20170517
5/17(三)【電商台槓】 #06-從爆品打造到虛實通路，看品牌電商如何布局國際
➡台灣的好東西，為何總無法用自己的力量在國際發揚光大？
➡當中小企業想靠電商走入國際，需要什麼樣的新思維？
➡產品該如何設計才能累積成品牌，而不淪入價格戰？
➡不只是把東西放上網，電商的虛實通路要如何整合造勢？
過去傳統品牌想走出海外，都是先擁有一個好商品，接著在區域性市場達到一定佔有率與知名度後，被其他國家代理商爭取，進而取得海外消費者認同。但重視業績的代理商，不一定重視品牌意涵，因此常因只溝通價格未溝通價值，產生市場認同不足的情況，最後讓商品落入價格戰中。
如今，品牌國際化有一條新道路－「品牌電商」。當虛擬世界的商品資訊不斷爆炸，大眾也習慣簡易操作的消費模式，如何透過網路將品牌突入日常生活，就是現代電商競爭的重點。但品牌電商跟一般電子商務究竟有和不同？以品牌的名義開設一個線上通路，就叫品牌電商了嗎？
Call sheet2
The call sheet is for a music video shoot on October 12th from 6:30-9:00pm at Oxford Circus in London. It requires 1 camera operator, Tasha Bland, to film shots of the artist Tasha walking around, looking in shops, and watching street performers using a Canon 550dd camera and SteadyCam. Tasha needs to wear casual, indie-style clothing for the shoot.
¿Qué es un video tutorial? usos y aplicaciones
Este documento define qué es un video tutorial y describe 10 herramientas para su creación. Explica que un video tutorial es un sistema instructivo que muestra los pasos para realizar una actividad de forma visual y auditiva. Luego, describe brevemente las características y usos de herramientas populares como Camtasia, Jing, Adobe Captivate, CamStudio y ScreenCast-O-Matic.
Evaluation Part 4 and 5: Audience Identification and Appeal
The document discusses targeting the audience for a psychological thriller film. Research found that the audience for these films is predominantly male aged 15-45 years old. The target audience enjoys psychological, thriller, sci-fi and horror genres and films that make them question themes and form opinions on social topics with ambiguous endings. The target socio-demographic group is categories A to C2 who enjoy films that require concentration. The opening sequence uses enigma coding around the antagonist to engage the audience and encourage discussion, allowing them to relate to the characters and place themselves in the narrative for entertainment and escape.
RF.AG || Russian FORMAT Digital Agency - RTB & PROGRAMMATIC - DETAILED Presen...
RF.AG || REVOLUTION in ADVERTISING
The presentation explained what are rtb & programmatic with clear explanations and schemes of work. Made comparisons with all kinds of alternative Internet advertising. Described all the advantages and disadvantages of all types of advertising on the Internet. It's detailed presentation, You can find the short version of this presentation.
Doodle murid sekolah comel
The document contains a list of 58 names of students. It does not provide any other context or information about the students.
Invisalign Attachments - How to Put It Back in if it Falls Off
You filling troubled to wear Invisalign attachment normally, you can follow this Invisalign attachment procedures to wear clear invisible braces smoothly...
Toxic Epidermal Necrolysis
Toxic epidermal necrolysis (T.E.N.) is a rare but life-threatening adverse drug reaction where large areas of the epidermis are sloughed off due to necrosis. It is most commonly caused by drugs such as sulphonamide antibiotics and anticonvulsants. The clinical features include widespread erythema, flaccid blisters, and mucous membrane involvement that can lead to complications affecting the eyes, respiratory tract, and gastrointestinal tract. Treatment focuses on supportive care by discontinuing the causative drug, skin care to prevent infection, and monitoring fluid and electrolyte balance. The mortality rate is high at 30-40% even with treatment.
Dermoid & Epidermoid Cysts
This document discusses dermoid and epidermoid cysts. Dermoid cysts can occur in various locations including near the eyes, nose, chin, and chest. Midline dermoids often require CT or MRI before surgery as intracranial extension is found in about 36% of cases. Sebaceous or epidermoid cysts contain fatty secretions and are commonly found on the scalp or face, though they do not originate from sebaceous glands.
Short Stories
The document summarizes 4 stories:
1) The Legend of Banana which describes a spirit named Sag-in who falls in love with a human named Raya.
2) How My Brother Leon Brought Home a Wife about a man who brings his wife to meet his family, testing her ability to adapt to their rural lifestyle.
3) Nanking Store about two Chinese lovers whose families disapprove due to the couple's inability to have children.
4) The Last Lesson about students who fail to learn their final lesson from a teacher as war approaches their town.
Branchial Remnants and Branchial Cyst
This document discusses various branchial remnants and their characteristics. It describes:
- First branchial cleft cysts which can be parallel to the external auditory canal or connect to the malleus or incus.
- Second branchial cleft cysts, the most common type, which present as painless neck masses behind the sternocleidomastoid muscle.
- Preauricular pits and sinuses which can lead to interconnected cysts in front of the tragus.
- Skin tags which are usually benign but may be associated with other conditions.
- Branchial fistulas which have openings in the tonsillar fossa.
- Surgical excision is usually required to treat infected or
Proton Pump Inhibitors
This document summarizes research on the risks associated with long-term use of proton pump inhibitors (PPIs). Several studies found that PPI use increases the risk of Clostridium difficile infection, with some finding over a 2-fold increased risk. Animal studies also showed PPIs can independently increase C. difficile colonization and toxicity. PPI use has also been associated with increased risks of pneumonia, hip fractures, and vitamin B12 deficiency with prolonged use. While effective for treating acid-related conditions, PPIs may be overprescribed and their risks need to be carefully considered, especially with concomitant antibiotic use.
Beyond LTE Launch
Keynote delivered at European CTO Telecoms Forum looking at Telco World beyond the initial roll-out and path to 5G. Will Marketing lapfrog out of the Access-based thinking and really sell what Technology enable with converged broadband networks, cloud and visualization supporting IoT, Industry 4.0, Connected Car@s (or X in general) and so forth.
If you are interested in the slide or discussions related to the content, don't be a stranger, get in touch!
Inspire DGT 創意部案例分享 20171011
This document discusses several creative advertising campaigns including a dog food commercial featuring dogs on a TV channel, a wedding dress made of toilet paper for a contest, an apartment rental sign that falls apart, a billboard that lets hair fall off to advertise shampoo, an intentionally irritating banner ad, a statistic about data value, and a Whirlpool appliance ad focused on customer care.
Inspire DGT 創意部 週會分享 20170710
This document lists several case studies from a creative department, including Tigo-Une's payphone banking service, AirAsia's Chinese character unlock game, an Indian newspaper's redesign, a Chinese travel bureau's secret project, a fortune telling doctor service, KLM airline's customer care tag, and a campaign for adventure travel from an unnamed company.
Inspire DGT 創意部週會分享 20170613
This document lists the titles of 9 different creative projects or case studies from an unspecified organization. The titles include mobile apps, marketing campaigns, and software projects related to sports, McDonald's, lottery, sex education, Apple's WWDC conference, banking, and haircuts.
More Related Content
Viewers also liked
Call sheet2
The call sheet is for a music video shoot on October 12th from 6:30-9:00pm at Oxford Circus in London. It requires 1 camera operator, Tasha Bland, to film shots of the artist Tasha walking around, looking in shops, and watching street performers using a Canon 550dd camera and SteadyCam. Tasha needs to wear casual, indie-style clothing for the shoot.
¿Qué es un video tutorial? usos y aplicaciones
Este documento define qué es un video tutorial y describe 10 herramientas para su creación. Explica que un video tutorial es un sistema instructivo que muestra los pasos para realizar una actividad de forma visual y auditiva. Luego, describe brevemente las características y usos de herramientas populares como Camtasia, Jing, Adobe Captivate, CamStudio y ScreenCast-O-Matic.
Evaluation Part 4 and 5: Audience Identification and Appeal
The document discusses targeting the audience for a psychological thriller film. Research found that the audience for these films is predominantly male aged 15-45 years old. The target audience enjoys psychological, thriller, sci-fi and horror genres and films that make them question themes and form opinions on social topics with ambiguous endings. The target socio-demographic group is categories A to C2 who enjoy films that require concentration. The opening sequence uses enigma coding around the antagonist to engage the audience and encourage discussion, allowing them to relate to the characters and place themselves in the narrative for entertainment and escape.
RF.AG || Russian FORMAT Digital Agency - RTB & PROGRAMMATIC - DETAILED Presen...
RF.AG || REVOLUTION in ADVERTISING
The presentation explained what are rtb & programmatic with clear explanations and schemes of work. Made comparisons with all kinds of alternative Internet advertising. Described all the advantages and disadvantages of all types of advertising on the Internet. It's detailed presentation, You can find the short version of this presentation.
Doodle murid sekolah comel
The document contains a list of 58 names of students. It does not provide any other context or information about the students.
Invisalign Attachments - How to Put It Back in if it Falls Off
You filling troubled to wear Invisalign attachment normally, you can follow this Invisalign attachment procedures to wear clear invisible braces smoothly...
Toxic Epidermal Necrolysis
Toxic epidermal necrolysis (T.E.N.) is a rare but life-threatening adverse drug reaction where large areas of the epidermis are sloughed off due to necrosis. It is most commonly caused by drugs such as sulphonamide antibiotics and anticonvulsants. The clinical features include widespread erythema, flaccid blisters, and mucous membrane involvement that can lead to complications affecting the eyes, respiratory tract, and gastrointestinal tract. Treatment focuses on supportive care by discontinuing the causative drug, skin care to prevent infection, and monitoring fluid and electrolyte balance. The mortality rate is high at 30-40% even with treatment.
Dermoid & Epidermoid Cysts
This document discusses dermoid and epidermoid cysts. Dermoid cysts can occur in various locations including near the eyes, nose, chin, and chest. Midline dermoids often require CT or MRI before surgery as intracranial extension is found in about 36% of cases. Sebaceous or epidermoid cysts contain fatty secretions and are commonly found on the scalp or face, though they do not originate from sebaceous glands.
Short Stories
The document summarizes 4 stories:
1) The Legend of Banana which describes a spirit named Sag-in who falls in love with a human named Raya.
2) How My Brother Leon Brought Home a Wife about a man who brings his wife to meet his family, testing her ability to adapt to their rural lifestyle.
3) Nanking Store about two Chinese lovers whose families disapprove due to the couple's inability to have children.
4) The Last Lesson about students who fail to learn their final lesson from a teacher as war approaches their town.
Branchial Remnants and Branchial Cyst
This document discusses various branchial remnants and their characteristics. It describes:
- First branchial cleft cysts which can be parallel to the external auditory canal or connect to the malleus or incus.
- Second branchial cleft cysts, the most common type, which present as painless neck masses behind the sternocleidomastoid muscle.
- Preauricular pits and sinuses which can lead to interconnected cysts in front of the tragus.
- Skin tags which are usually benign but may be associated with other conditions.
- Branchial fistulas which have openings in the tonsillar fossa.
- Surgical excision is usually required to treat infected or
Proton Pump Inhibitors
This document summarizes research on the risks associated with long-term use of proton pump inhibitors (PPIs). Several studies found that PPI use increases the risk of Clostridium difficile infection, with some finding over a 2-fold increased risk. Animal studies also showed PPIs can independently increase C. difficile colonization and toxicity. PPI use has also been associated with increased risks of pneumonia, hip fractures, and vitamin B12 deficiency with prolonged use. While effective for treating acid-related conditions, PPIs may be overprescribed and their risks need to be carefully considered, especially with concomitant antibiotic use.
Beyond LTE Launch
Keynote delivered at European CTO Telecoms Forum looking at Telco World beyond the initial roll-out and path to 5G. Will Marketing lapfrog out of the Access-based thinking and really sell what Technology enable with converged broadband networks, cloud and visualization supporting IoT, Industry 4.0, Connected Car@s (or X in general) and so forth.
If you are interested in the slide or discussions related to the content, don't be a stranger, get in touch!
Viewers also liked (14)
Evaluation Part 4 and 5: Audience Identification and Appeal
Evaluation Part 4 and 5: Audience Identification and Appeal
RF.AG || Russian FORMAT Digital Agency - RTB & PROGRAMMATIC - DETAILED Presen...
RF.AG || Russian FORMAT Digital Agency - RTB & PROGRAMMATIC - DETAILED Presen...
Invisalign Attachments - How to Put It Back in if it Falls Off
Invisalign Attachments - How to Put It Back in if it Falls Off
More from inspire digital
Inspire DGT 創意部案例分享 20171011
This document discusses several creative advertising campaigns including a dog food commercial featuring dogs on a TV channel, a wedding dress made of toilet paper for a contest, an apartment rental sign that falls apart, a billboard that lets hair fall off to advertise shampoo, an intentionally irritating banner ad, a statistic about data value, and a Whirlpool appliance ad focused on customer care.
Inspire DGT 創意部 週會分享 20170710
This document lists several case studies from a creative department, including Tigo-Une's payphone banking service, AirAsia's Chinese character unlock game, an Indian newspaper's redesign, a Chinese travel bureau's secret project, a fortune telling doctor service, KLM airline's customer care tag, and a campaign for adventure travel from an unnamed company.
Inspire DGT 創意部週會分享 20170613
This document lists the titles of 9 different creative projects or case studies from an unspecified organization. The titles include mobile apps, marketing campaigns, and software projects related to sports, McDonald's, lottery, sex education, Apple's WWDC conference, banking, and haircuts.
Inspire DGT 創意部案例分享 20170306
The Danish Cancer Society and TrygFonden partnered to launch a campaign called "Help a Dane" that aimed to encourage more Danes to become organ donors. Through emotional videos featuring real people's stories, the campaign highlighted the life-saving impact of organ donation and increased sign-ups to the donor registry by 27% over the following months.
More from inspire digital (20)
Inspire DGT 業務部案例分享 20160118
- 2. 挑戰不可能，吸睛一百天！
- 3. SKIP AD? How about play a game?
- 4. 皮膚癌公益廣告
- 5. 成為第一人吧
- 7. Ford Pass
- 8. THANK YOU!
Editor's Notes
- https://www.youtube.com/watch?v=Z1XW96QCOK8#t=19 https://www.youtube.com/watch?v=ugn_qmQ0NFo https://www.youtube.com/watch?v=MNRAdrB9TSs
- https://vimeo.com/141570192
- https://www.youtube.com/watch?v=Odd4u43V2XE
- https://www.youtube.com/watch?time_continue=108&v=C9nI4yPCAyE
- https://www.youtube.com/watch?v=2Dsoou7WSxU
- https://www.youtube.com/watch?v=t3wpM87-BFwhttps://www.myfordpass.com/