Insight for home and kitchen category for CR% improvement.

1. Top 10 Categories in Analysis

2. Mobiles &
Tablets
Apparels Home &
Kitchen
Footwears TV, Audio &
Video
Watches &
Eye Wears
Computers &
Peripherals
Automobile
Accessories
Cosmetics &
Perfumes
Furnishings
7% 7% 5% 3% 3% 3% 2% 2% 2% 1%
50%
11%
7%
2% 5% 3% 5%
1% 2% 1%
9% 8% 5% 3% 3% 3% 3% 2% 2% 1%
19% 18%
12%
5%
8% 8%
3% 3% 5% 4%
Visits Revenue Unique Visitors Orders

3. Home & Kitchen

4. Mobile visit % is higher than desktop and CR % is same, We focus on increasing the CR % of mobile
using special discount offer for mobile users.
Device :- Conversion%, Visit% and Order%
Visits Orders CR
52% 52%
9%
44%
46%
9%
3% 2%
7%
Mobile Phone Desktop Tablet

5. Desktop :- Day of week Performance

6. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
8%
9%
10% 10% 10% 10% 10%
15%
16%
15%
16%
15%
14%
10%
13%
15%
16%
17%
16%
14%
10%
CR% Visits% Orders%
We can focus to increase CR % on Monday and Tuesday .
NOTE :- We can offer good deals with competitive price on these days For desktop users .
Desktop :- Day of week Performance

7. Thursday Friday Sunday Wednesday Tuesday Saturday Monday
10% 10%
8%
9% 9% 9%
8%
16%
15%
14% 14% 14% 14% 14%
17%
16%
13%
14% 14% 14%
12%
CR% Visits% Orders%
We can focus to increase CR % on Monday and Sunday .
NOTE :- We can offer more good deals with competitive price on these days for mobile users.
Mobile :- Day of Week Performance

8. Conversion by City wise

9. 9%
12%
8% 8%
12%
10%
8% 7% 8%
5%
11% 10% 11% 10%
6%
17%
14% 14% 13%13% 14%
9%
7% 7% 6% 5% 4% 3% 2%
4% 3% 2% 2% 1% 1% 1% 1% 1%
14%
11% 10%
8%
6% 6% 6% 5% 4% 4% 3% 3% 2% 2% 2% 1% 1% 1% 1%
CR% Orders% Visits%
We can focus on Calcutta, Thane, Jalandhar, Faridabad, Ludhiana, and Rewa because
CR% is higher.
DeskTop:- Conversion by Citywise

10. 0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
CR%
Order%
Visit%
Mobile : Conversion by CityWise
We can focus higher conversion provided city like Chandigarh, Ludhiana, and Noida

11. CR% according to Time Period

12. 12PM-8AM 9AM-12PM 1PM-4PM 5PM-8PM 9PM-12PM
6% 5% 5% 5% 6%
4%
28%
32%
24%
12%
3%
29%
33%
23%
11%
CR% Order% Visit%
DeskTop :- CR% according to Time Period
For desktop, We can focus on higher bidding for particular timing 8 Pm to 12Pm .

13. 12PM-8AM 9AM-12PM 1PM-4PM 5PM-8PM 9PM-12PM
6% 5% 5% 5% 5%
7%
22%
24%
26%
21%
6%
22%
25% 26%
21%
CR% Order% Visit%
For mobile, We can focus on higher bidding for particular timing 8Pm to 12Pm .
Mobile :- CR% according to Time Period

14. Jan and Feb 2016 Audience Report
(New Vs Returning)

15. 15
12 11 11 11 11 10 10 10 9 8 8 8 7 7 6 6 6 5
City wise New visitor CR% (Conversion Rate)

16. 16
12 12
11
10 10 10 10 10
9 9
8 8
7
6 6 6 6 6
City wise Returning visitor CR% (Conversion Rate)

17. Visits Revenue Unique Visitors Orders
86.8%
69.4%
93.8%
71.9%
6.7% 9.5% 5.7%
10.4%6.5%
21.1%
3.7%
17.7%
New Customers Return Customers Loyal Customers
New Vs Returning Vs Loyal Customer Analysis