This document provides steps for conducting a quick competitive analysis based on search engine results: 1) Find out your domain's search rankings and visibility across different industries and keywords. 2) Identify your top competitors and see where they get their search visibility from paid ads or organic optimization. 3) Monitor the domains that are gaining or losing the most search visibility recently. 4) Stay aware of new competitors entering your market. 5) Set up alerts to stay up-to-date on changes to search rankings and competitor strategies.

1. How to conduct a quick
Competitive Analysis
based on Search

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Do you ever
wonder…

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…how are we
performing in search?

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…who are the
competitors
entering our
market?

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…what is their search
marketing strategy?

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… then you should conduct a
Competitive Analysis !

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Competitive Analysis with InsideIndustry
Here are the 5 steps to follow…

8. 1. Find out where you stand
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First, type in the domain that you are interested in monitoring.

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Market & Keyword position
Discover all industries and
categories where your selected
domain ranks, as well as the
keywords for each market where
the domain is visible.

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Market position - HooshRank

11. 2. Identify your top competitors
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Share of Search

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Visibility drivers – Paid & Organic
Where are your competitors getting their visibility -
through paid search ads or organic optimization?

13. 3. Spot the winners & losers
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10 domains that have gained or lost the most visibility in the 3 week time frame.

14. 4. Keep an eye on the newcomers in
your market
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15. 5. Stay up-to-date
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Define alerts

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try InsideIndustry Free4Ever
“A powerful online industry intelligence tool, perfect for basic
and advanced research about search visibility and reporting to
executives during weekly meetings. “
 FREE competitive intelligence from search
 Covers 8 countries and 26 different industries.
 Crawls Google multiple times a day.
 Includes the most searched & competitive head keywords for each category.

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No technical setup
No download necessary
No credit card required

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