1. Innovation Navigator TM
Logical & Proven Innovation Process You Can Use
Rigorous, reproducible process
with the focus on the market,
customer needs and pains
Primary Care Innovation Consulting prevents "diseases"
of innovation, not just doing post mortem analysis or life
support treatment.
No theoretical assumptions or talking heads advisement!
This personalized suite of services treat Innovation as a
process, build on the basis of real, assessed and verified
customer Need(s). The Needs consist of Jobs-To-Be-Done
(JTBD) that customers already trying to resolve using
competing approaches/technologies. Identifying,
describing and qualifying these jobs is a critical step in
the innovation process.
Even though the approach is very specific and
customizable, the process is almost universal and could
be used by:
‣ University TLO
‣ Start-Ups
‣ Small & Medium Enterprises
‣ Large Multinationals
‣ Incubators & Accelerators
‣ Venture Capital Groups
‣ Individual Entrepreneurs
Seven Steps of The NavigatorTM
:
‣ All Aboard! Kick off & Situational Summary
‣ Customer Discovery
‣ Need(s) Formulation. Jobs To Be Done. Pains
& Gains
‣ Pivot – “New” Need(s) Based on Customers
Feedback
‣ QuickLook Assessment. Project Feasibility
Analysis
‣ Active Marketing. Presentation, Executive
Summary. Scouting or Commercialization
‣ Deal Facilitation. Up to a Term Sheet
The NavigatorTM could be used "turn by turn" (fixed fee
or hourly based on the scope) or "all the way" (annual or
subscription based).
Markets covered: Chemical engineering and
manufacturing; Materials, polymers, coatings; Biologicals,
Pharmaceuticals, Drug Development; Medical Devices;
Agriculture; Food & Beverages; Consumer Products etc.
(ask if your area of interest is not listed)
Dr. Eugene Buff, CLP, RTTP
+1 (617) 331-1982
eugene.buff@prcareinnoconsult.com