This document discusses various concepts related to innovation, entrepreneurship, and new product development. It defines terms like corporate venturing, intrapreneurship, skunk works, research and development, and first mover advantage. It also discusses topics like emerging industries, anticipating competitors, responding to changes in the social and economic environment through scenario planning, and using methods like the Delphi technique to forecast potential futures.
Predstavitev na Konferenci o nevroznanosti in zavzetosti: spodbujanje dobrega od znotraj navzven, 30. september 2015
Inovacije kot »razmišljanje iz prihodnosti kot nastaja« - Oblikovanje delovnih prostorov z uporabo spoznanj kognitivne znanosti
Dr. Markus F. Peschl, profesor kognitivnih znanosti na Univerzi na Dunaju in soustanovitelj družbe theLivingCore Innovation Architects
This document discusses creativity and problem-solving techniques for project managers. It is authored by Tom Taylor, who leads several organizations. The document outlines 18 techniques project managers can use when facing problems on projects, such as defining the problem, asking others for input, brainstorming solutions, and establishing a process to reach a solution. It emphasizes that thinking may not be the key to creativity and suggests wisdom may be a better approach to managing projects and teams.
This document discusses creativity and problem-solving in project management. It is authored by Tom Taylor, who leads several organizations. The document provides examples of common problems that arise in projects and suggests techniques for managers to consider when facing issues. These techniques range from taking no action to delegating the problem or cultivating a culture where creativity is valued. The author concludes that thinking may not be the key to creativity and that wisdom may be a better approach for managing projects and teams.
Scientific and Academic Research: A Survival Guide PayamBarnaghi
Payam Barnaghi
Centre for Vision, Speech and Signal Processing (CVSSP)
Electrical and Electronic Engineering Department
University of Surrey
February 2019
This document provides advice for academic research and survival. It discusses why research is conducted both officially and unofficially. Key questions to ask before and during research are outlined, including defining the problem, importance, benefits, differences from prior work, novel aspects, challenges, impacts, requirements, and outcomes. The document stresses creativity, problem orientation, publishing, communication, prioritization, collaboration, giving talks, careers, and acknowledgements. Overall it offers guidance for successfully navigating an academic research career.
how to make architecture graduation project Eman Ateek
This document discusses the concept stage of design, which involves translating a non-physical idea into a physical product. It describes the nature of concepts as occurring at any scale or stage of design and having a hierarchical and complex nature. Designers' philosophies and values help control and shape the concept. Methods for getting inspiration and concepts are presented, such as brainstorming, setting keywords, and searching images. The document then discusses translating the concept through layout, zoning, forms, and plans to reach a final master plan. It provides time management tips and emphasizes setting clear goals and challenges without detaching from reality.
The document discusses innovation at Google through observations from a Google entrepreneur. It provides examples of innovation cycles involving insights, inventions, and introductions to markets. It discusses how Google fights the innovator's dilemma through a culture that hires passionately, shares everything, and iterates rather than insisting on instant perfection. The document also outlines ideas and teams focused on innovation happening at Google's Waterloo location.
Predstavitev na Konferenci o nevroznanosti in zavzetosti: spodbujanje dobrega od znotraj navzven, 30. september 2015
Inovacije kot »razmišljanje iz prihodnosti kot nastaja« - Oblikovanje delovnih prostorov z uporabo spoznanj kognitivne znanosti
Dr. Markus F. Peschl, profesor kognitivnih znanosti na Univerzi na Dunaju in soustanovitelj družbe theLivingCore Innovation Architects
This document discusses creativity and problem-solving techniques for project managers. It is authored by Tom Taylor, who leads several organizations. The document outlines 18 techniques project managers can use when facing problems on projects, such as defining the problem, asking others for input, brainstorming solutions, and establishing a process to reach a solution. It emphasizes that thinking may not be the key to creativity and suggests wisdom may be a better approach to managing projects and teams.
This document discusses creativity and problem-solving in project management. It is authored by Tom Taylor, who leads several organizations. The document provides examples of common problems that arise in projects and suggests techniques for managers to consider when facing issues. These techniques range from taking no action to delegating the problem or cultivating a culture where creativity is valued. The author concludes that thinking may not be the key to creativity and that wisdom may be a better approach for managing projects and teams.
Scientific and Academic Research: A Survival Guide PayamBarnaghi
Payam Barnaghi
Centre for Vision, Speech and Signal Processing (CVSSP)
Electrical and Electronic Engineering Department
University of Surrey
February 2019
This document provides advice for academic research and survival. It discusses why research is conducted both officially and unofficially. Key questions to ask before and during research are outlined, including defining the problem, importance, benefits, differences from prior work, novel aspects, challenges, impacts, requirements, and outcomes. The document stresses creativity, problem orientation, publishing, communication, prioritization, collaboration, giving talks, careers, and acknowledgements. Overall it offers guidance for successfully navigating an academic research career.
how to make architecture graduation project Eman Ateek
This document discusses the concept stage of design, which involves translating a non-physical idea into a physical product. It describes the nature of concepts as occurring at any scale or stage of design and having a hierarchical and complex nature. Designers' philosophies and values help control and shape the concept. Methods for getting inspiration and concepts are presented, such as brainstorming, setting keywords, and searching images. The document then discusses translating the concept through layout, zoning, forms, and plans to reach a final master plan. It provides time management tips and emphasizes setting clear goals and challenges without detaching from reality.
The document discusses innovation at Google through observations from a Google entrepreneur. It provides examples of innovation cycles involving insights, inventions, and introductions to markets. It discusses how Google fights the innovator's dilemma through a culture that hires passionately, shares everything, and iterates rather than insisting on instant perfection. The document also outlines ideas and teams focused on innovation happening at Google's Waterloo location.
The document defines various technology-related terms including correspond, document, exclude, illustrate, initial, instance, justify, layer, link, locate, maximize, previous, primary, publish, register, relevant, remove, restrict, secure, seek, site, task, technical, and technology. It provides definitions for each term to clarify their meaning in a technological context.
The document outlines the curriculum for a grade 11 applied skills course called FINASK 11 at Bodwell High School. It is divided into four units:
1. Company Project (8 weeks): Students work in groups to design a company, learning about entrepreneurship, developing an investment portfolio, creating a textile, designing a product, and providing a service to the community.
2. Healthy Living (4 weeks): Students research stress and gender bias, create a plan to promote healthy habits to children, and learn internet research skills.
3. Safety/Survival (2 weeks): Students identify safety and survival skills for environmental activities and create a plan for a survival scenario.
4. The instructor may
The document discusses creativity and innovation. It provides definitions of creativity from various sources, emphasizing that creativity involves generating new ideas. It then defines innovation as taking a creative idea and turning it into something of value through evaluation, testing, modification and application. Several techniques for stimulating creativity are also outlined, including brainstorming, lateral thinking, mind mapping and attribute listing.
TLE IA W5 FEB 11-15.pptx................FebeRuthYumen
The document discusses various topics related to project planning, production planning, and marketing. It provides information on packaging and labeling, computing selling price and income, importance of production planning, key elements of a production plan including material ordering, equipment procurement, bottlenecks, and human resource acquisition. It also discusses effective marketing technologies and gives examples of group and individual activities to apply the concepts around planning a mass production project.
This document provides information about a professional development day for recent art college graduates and students in Blanchardstown. It discusses public art, including that it refers to artworks located in public spaces outside traditional arts institutions. It notes the key aspects of public art include the relationship between the artist, artwork, location/context, and audience. It also discusses opportunities for public art funding through various government departments and percent for art schemes. The challenges of working in public spaces beyond galleries are also mentioned.
Lecture -2(Creativity and Innovation).pptxCharuNangia
Creativity involves bringing something new into existence that did not exist before through intentional thought. It can involve developing new systems, combining existing information in novel ways, or applying known relations to new situations. Creative thinking is a type of divergent thinking that is adapted to reality. Innovation is the process of creating something new that is also of value, from identifying opportunities to commercializing inventions. Factors like personality, age, intelligence, motivation, and work environment can influence creative efficiency. Brainstorming principles include deferring judgment, embracing wild ideas, building on others' ideas, and focusing on quantity over quality.
Thinking Differently. Enabling Innovation - Buffalo Business First EventMike Cardus
Competitive demands require quicker, more effective and innovative problem solving. Problem solvers are required to quickly provide solutions to increasingly complex problems, develop and design new and innovative products and processes – and at the same time, reduce operating time and costs.
Creative thinking is a critical skill required by all people within their roles at work. It is often done by trial and error – the thinker creates an idea and determines if it will work. Not only is trial and error limited by personal knowledge, thinking is also constrained by a “stuckness” in how things are and how they should be.
Join us as Michael Cardus, founder of Create-Learning Team Building & Leadership Inc. teaches you how to break through these barriers and reach your creative potential!
Innovation Workshop Focus:
· Diminished “stuckness” in your thinking
· Increased pace of problem solving
· More effective discussions with others to help them think differently
· Increased use of existing resources and knowledge to innovate solutions
www.create-learning.com
The document provides an overview of innovation concepts including:
1) Lead user theory which posits that users with needs ahead of the general market are more likely to innovate solutions. These lead users can provide insights for manufacturers.
2) Information is "sticky" meaning it is costly to transfer, especially tacit knowledge. This stickiness affects where innovation occurs.
3) Toolkits can help overcome information stickiness by allowing users to solve needs-based problems in their own environment while manufacturers provide standardized solutions.
This document discusses a design thinking course that teaches students about design methodology and frameworks. The course aims to expose students to divergent and convergent thinking methods to generate and select solutions. It covers topics like empathizing with users, defining problems, ideating solutions, prototyping ideas, and testing prototypes. The document also provides examples of design challenges and solutions, such as a low-cost infant warmer created by Stanford students for premature babies in remote areas, and a banking program that helps low-income customers automatically save small amounts from each transaction.
The four pillars of Lean Enterprise ExecutionMarco Tedone
In this presentation, Marco Tedone and John Ferguson Smart present the four pillars of Lean Enterprise Execution. This deck was presented at our first London Lean Enterprise Meetup event.
Business opportunity ideation innovation and creativityJulieannRemoroza
This chapter discusses several key factors for entrepreneurs to consider when starting a business: markets, individual interests, capital, skills, suppliers, manpower, and technology. It also provides suggestions for developing business ideas such as looking at other successful businesses, responding to problems, starting home-based businesses, and linking resources. The chapter emphasizes the importance of defining problems, planning research, gathering and analyzing data, and implementing and evaluating decisions.
This document discusses entrepreneurship and the characteristics of successful entrepreneurs. It defines an entrepreneur as someone who undertakes an enterprise with the risk of profit or loss. Entrepreneurship involves creating something new and different that has value through time, effort and risk taking, with the potential for rewards like independence, satisfaction and money. Successful entrepreneurs exhibit traits like achievement motivation, determination, risk taking ability, opportunity recognition, and perseverance. The document also outlines various theories of entrepreneurship and factors that influence entrepreneurial success.
The document discusses innovation and entrepreneurship. It defines innovation as the successful implementation of new ideas, whether products, processes or systems. Entrepreneurship is defined as starting and managing a business to make a profit by taking on risks and opportunities. The document outlines different types of innovation like breakthrough, sustaining, new market, and disruptive innovations. It emphasizes that innovation and entrepreneurship are important for economic growth and for businesses to stay competitive through constant evolution.
Matthew-Burniston conducted research on existing posters and title sequences to inform his own production process evaluation project. He researched 3 products for each medium, including 2 post-1990 and 1 pre-1990, to provide depth and understand how the mediums developed over time. He also distributed surveys to better understand his target audience and appeal to them. In his planning, he created mind maps to explore ideas and documented strengths and weaknesses. For his poster and title sequence, he aimed to be consistent in style while hinting at the fictional series' themes of the Cold War era.
This chapter discusses several key factors for entrepreneurs to consider when starting a business: markets, individual interests, capital, skills, suppliers, manpower, and technology. It also provides examples of different types of business models including service-based businesses, trading or product-based businesses, manufacturing businesses, and licensed or franchise opportunities. The chapter emphasizes the importance of creativity and innovation for entrepreneurs.
The document discusses strategies for utilizing untapped intellectual assets within a company. It provides examples of both failures and successes in commercializing unused ideas and inventions. Specifically:
1. An innovative feminine hygiene product called Thong Pad failed to be adopted internally due to a lack of diversity in management who couldn't relate to the product or emerging trends.
2. A 'supercritical fluid' technology for cleaning recycled fibers failed internally due to lack of incentives but later succeeded when patents were donated, bringing in tax write-offs.
3. Unused odor technology patents succeeded when an outside consultant utilized the assets through a detailed 50 page analysis.
The key lessons are to ensure diversity in leadership, market ideas
Technology transfer involves the sharing of knowledge, information, or assistance between organizations to help improve processes, equipment, methods, or marketing. It includes the progression from invention to innovation to design and finally diffusion or marketing of new technologies. There are many factors that influence how long it takes an invention to reach the market, including the need for further innovation, design improvements, feedback from potential users, and promotion of the new technology. Effective technology transfer relies on the flow of various types of information between parties.
Bringing ideas to life. About the importance of supporting young people, solv...Simba Events
This document discusses the importance of supporting young innovators and entrepreneurs. It profiles Hans-Kaspar Mayer and Robin Stein, co-founders of BABO beverages, who developed an innovative student product. It outlines their process, which included brainstorming ideas, developing prototypes, getting feedback, and working to introduce their product to market. It stresses that supporting young people through this process helps nurture their talents, provides experience, and benefits universities, companies, and society by fostering the next generation of innovators.
The document defines various technology-related terms including correspond, document, exclude, illustrate, initial, instance, justify, layer, link, locate, maximize, previous, primary, publish, register, relevant, remove, restrict, secure, seek, site, task, technical, and technology. It provides definitions for each term to clarify their meaning in a technological context.
The document outlines the curriculum for a grade 11 applied skills course called FINASK 11 at Bodwell High School. It is divided into four units:
1. Company Project (8 weeks): Students work in groups to design a company, learning about entrepreneurship, developing an investment portfolio, creating a textile, designing a product, and providing a service to the community.
2. Healthy Living (4 weeks): Students research stress and gender bias, create a plan to promote healthy habits to children, and learn internet research skills.
3. Safety/Survival (2 weeks): Students identify safety and survival skills for environmental activities and create a plan for a survival scenario.
4. The instructor may
The document discusses creativity and innovation. It provides definitions of creativity from various sources, emphasizing that creativity involves generating new ideas. It then defines innovation as taking a creative idea and turning it into something of value through evaluation, testing, modification and application. Several techniques for stimulating creativity are also outlined, including brainstorming, lateral thinking, mind mapping and attribute listing.
TLE IA W5 FEB 11-15.pptx................FebeRuthYumen
The document discusses various topics related to project planning, production planning, and marketing. It provides information on packaging and labeling, computing selling price and income, importance of production planning, key elements of a production plan including material ordering, equipment procurement, bottlenecks, and human resource acquisition. It also discusses effective marketing technologies and gives examples of group and individual activities to apply the concepts around planning a mass production project.
This document provides information about a professional development day for recent art college graduates and students in Blanchardstown. It discusses public art, including that it refers to artworks located in public spaces outside traditional arts institutions. It notes the key aspects of public art include the relationship between the artist, artwork, location/context, and audience. It also discusses opportunities for public art funding through various government departments and percent for art schemes. The challenges of working in public spaces beyond galleries are also mentioned.
Lecture -2(Creativity and Innovation).pptxCharuNangia
Creativity involves bringing something new into existence that did not exist before through intentional thought. It can involve developing new systems, combining existing information in novel ways, or applying known relations to new situations. Creative thinking is a type of divergent thinking that is adapted to reality. Innovation is the process of creating something new that is also of value, from identifying opportunities to commercializing inventions. Factors like personality, age, intelligence, motivation, and work environment can influence creative efficiency. Brainstorming principles include deferring judgment, embracing wild ideas, building on others' ideas, and focusing on quantity over quality.
Thinking Differently. Enabling Innovation - Buffalo Business First EventMike Cardus
Competitive demands require quicker, more effective and innovative problem solving. Problem solvers are required to quickly provide solutions to increasingly complex problems, develop and design new and innovative products and processes – and at the same time, reduce operating time and costs.
Creative thinking is a critical skill required by all people within their roles at work. It is often done by trial and error – the thinker creates an idea and determines if it will work. Not only is trial and error limited by personal knowledge, thinking is also constrained by a “stuckness” in how things are and how they should be.
Join us as Michael Cardus, founder of Create-Learning Team Building & Leadership Inc. teaches you how to break through these barriers and reach your creative potential!
Innovation Workshop Focus:
· Diminished “stuckness” in your thinking
· Increased pace of problem solving
· More effective discussions with others to help them think differently
· Increased use of existing resources and knowledge to innovate solutions
www.create-learning.com
The document provides an overview of innovation concepts including:
1) Lead user theory which posits that users with needs ahead of the general market are more likely to innovate solutions. These lead users can provide insights for manufacturers.
2) Information is "sticky" meaning it is costly to transfer, especially tacit knowledge. This stickiness affects where innovation occurs.
3) Toolkits can help overcome information stickiness by allowing users to solve needs-based problems in their own environment while manufacturers provide standardized solutions.
This document discusses a design thinking course that teaches students about design methodology and frameworks. The course aims to expose students to divergent and convergent thinking methods to generate and select solutions. It covers topics like empathizing with users, defining problems, ideating solutions, prototyping ideas, and testing prototypes. The document also provides examples of design challenges and solutions, such as a low-cost infant warmer created by Stanford students for premature babies in remote areas, and a banking program that helps low-income customers automatically save small amounts from each transaction.
The four pillars of Lean Enterprise ExecutionMarco Tedone
In this presentation, Marco Tedone and John Ferguson Smart present the four pillars of Lean Enterprise Execution. This deck was presented at our first London Lean Enterprise Meetup event.
Business opportunity ideation innovation and creativityJulieannRemoroza
This chapter discusses several key factors for entrepreneurs to consider when starting a business: markets, individual interests, capital, skills, suppliers, manpower, and technology. It also provides suggestions for developing business ideas such as looking at other successful businesses, responding to problems, starting home-based businesses, and linking resources. The chapter emphasizes the importance of defining problems, planning research, gathering and analyzing data, and implementing and evaluating decisions.
This document discusses entrepreneurship and the characteristics of successful entrepreneurs. It defines an entrepreneur as someone who undertakes an enterprise with the risk of profit or loss. Entrepreneurship involves creating something new and different that has value through time, effort and risk taking, with the potential for rewards like independence, satisfaction and money. Successful entrepreneurs exhibit traits like achievement motivation, determination, risk taking ability, opportunity recognition, and perseverance. The document also outlines various theories of entrepreneurship and factors that influence entrepreneurial success.
The document discusses innovation and entrepreneurship. It defines innovation as the successful implementation of new ideas, whether products, processes or systems. Entrepreneurship is defined as starting and managing a business to make a profit by taking on risks and opportunities. The document outlines different types of innovation like breakthrough, sustaining, new market, and disruptive innovations. It emphasizes that innovation and entrepreneurship are important for economic growth and for businesses to stay competitive through constant evolution.
Matthew-Burniston conducted research on existing posters and title sequences to inform his own production process evaluation project. He researched 3 products for each medium, including 2 post-1990 and 1 pre-1990, to provide depth and understand how the mediums developed over time. He also distributed surveys to better understand his target audience and appeal to them. In his planning, he created mind maps to explore ideas and documented strengths and weaknesses. For his poster and title sequence, he aimed to be consistent in style while hinting at the fictional series' themes of the Cold War era.
This chapter discusses several key factors for entrepreneurs to consider when starting a business: markets, individual interests, capital, skills, suppliers, manpower, and technology. It also provides examples of different types of business models including service-based businesses, trading or product-based businesses, manufacturing businesses, and licensed or franchise opportunities. The chapter emphasizes the importance of creativity and innovation for entrepreneurs.
The document discusses strategies for utilizing untapped intellectual assets within a company. It provides examples of both failures and successes in commercializing unused ideas and inventions. Specifically:
1. An innovative feminine hygiene product called Thong Pad failed to be adopted internally due to a lack of diversity in management who couldn't relate to the product or emerging trends.
2. A 'supercritical fluid' technology for cleaning recycled fibers failed internally due to lack of incentives but later succeeded when patents were donated, bringing in tax write-offs.
3. Unused odor technology patents succeeded when an outside consultant utilized the assets through a detailed 50 page analysis.
The key lessons are to ensure diversity in leadership, market ideas
Technology transfer involves the sharing of knowledge, information, or assistance between organizations to help improve processes, equipment, methods, or marketing. It includes the progression from invention to innovation to design and finally diffusion or marketing of new technologies. There are many factors that influence how long it takes an invention to reach the market, including the need for further innovation, design improvements, feedback from potential users, and promotion of the new technology. Effective technology transfer relies on the flow of various types of information between parties.
Bringing ideas to life. About the importance of supporting young people, solv...Simba Events
This document discusses the importance of supporting young innovators and entrepreneurs. It profiles Hans-Kaspar Mayer and Robin Stein, co-founders of BABO beverages, who developed an innovative student product. It outlines their process, which included brainstorming ideas, developing prototypes, getting feedback, and working to introduce their product to market. It stresses that supporting young people through this process helps nurture their talents, provides experience, and benefits universities, companies, and society by fostering the next generation of innovators.
Bringing ideas to life. About the importance of supporting young people, solv...
Innovation zodziai
1. Foster creativity and innovation-the development of new ideas
Bureaucratic- involving a lot of complicated official rules and processes
Corporate venturing and intrapreneurship- a connection between two things that
makes them affect each other,where employees develop entrepreneurial acitivities within
the organization,working on their own projects outside the usual frameworks
Entrepreneurial- someone who starts a new business or arranges business deals in order
to make money, often in a way that involves financial risks
Skunk works-away from the main company sites and outside the usuals structures to
work on innovations
New product development-
Research and development-
Bring a product to market-
First mover advantage-you can influence the way the market develops
Trendsetters or innovators- someone who starts a new fashion or makes it popular
Follower- someone who believes in a particular system of ideas, or who supports a leader
who teaches these ideas
Pioneers- someone who is important in the early development of something, and whose
work or ideas are later developed by other people
Emerging industry- in an early state of development
Technology- new machines, equipment, and ways of doing things that are based on
modern knowledge about science and computers
Attractive- someone who is attractive is pleasant to look at, especially in a way that
makes you sexually interested in them
Structure- the way in which the parts of something are connected with each other and
form a whole, or the thing that these parts make up
Established- already in use or existing for a long period of time
Drop out- to no longer do an activity or belong to a group
Shakeout and consolidation-leaving the larger companies with the resources to
dominate the industry
Dominate- to control someone or something or to have more importance than other
people or things
Mature-someone, especially a child or young person, who is mature behaves in a
sensible and reasonable way, as you would expect an adult to behave
Focus groups-groups of consumers who say what they think of the product –at a very
early stage in the development process
Development process-
Anticipate competitors- to expect that something will happen and be ready for it:
Social and economic environment-they have to be ready to respond to changes in
society and changes in the economy as a whole
Respond to changes- to do something as a reaction to something that has been said or
done
Scenario planning-we imagine ways in which the nergy industry might change and
evolve
2. Evolve- if a type of animal or plant evolves, it changes gradually over a long period of
time
Futurologist or futurist- the activity of trying to say correctly what will happen in the
future
Futurology- the activity of trying to say correctly what will happen in the future
Crystal ball- a glass ball that you can look into, which some people believe can show
what is going to happen in the future
Delphi method-where a panel of experts make their forecasts about a subject
independently,and the forecasts are circulated to the other members of the group
Panel of experts-
Forecast- a description of what is likely to happen in the future, based on the information
that you have now
Reach a consensus-an agreement about what is likely to happen
2
The adjectives from ML, Vocabulary C, p.109.
p.108 Starting up
home entertainment (n) - things such as films, television, performances etc that are
intended to amuse or interest people
innovation (n)- a new idea, method, or invention
p.109 Vocabulary A, B, C, D
airbag (n)- a bag in a car that fills with air to protect the driver or passenger in an accident
apply for a patent/ a licence (license) (col)- a special document that gives you the right to
make or sell a new invention or product that no one else is allowed to copy
brainwave (n)- a sudden clever idea or an electrical force that is produced by the brain
and that can be measured
breakthrough (n)- an important new discovery in something you are studying, especially
one made after trying for a long time
cell (n)- the smallest part of a living thing that can exist independently
clone (n,v)- someone or something that looks and behaves exactly the same as someone or
something else //
concept (n)- an idea of how something is, or how something should be done
controversial (adj)- causing a lot of disagreement, because many people have strong
opinions about the subject being discussed
disposable contact lenses (col)-
escalator (n)- a set of moving stairs that take people to different levels in a building
fault (n)- if something bad that has happened is your fault, you should be blamed for it,
because you made a mistake or failed to do something
GM/ genetically-modified (adj)-
go back to the drawing board (idm)- if you go back to the drawing board, you start again
with a completely new plan or idea, after the one you tried before has failed
heart pacemaker (n)-
lone inventor (col)- used to talk about the only person or thing in a place, or the only
person or thing that does something
3. make a discovery (col)- a fact or thing that someone finds out about, when it was not
known about before
mammal (n)- a type of animal that drinks milk from its mother's body when it is young.
Humans, dogs, and whales are mammals.
out-of-date (adj)- if something is out-of-date, it is no longer considered useful or
effective, because something more modern exists// an official document that is out-of-
date cannot be used because the period of time for which it was effective has finished
perfect (v)- to make something as good as you are able to
Post-it note (n)- a small piece of coloured paper that sticks to things, used for leaving
notes for people
remote control (n)- a thing you use for controlling a piece of electrical or electronic
equipment without having to touch it, for example for turning a television on or off
setback (n)- a problem that delays or prevents progress, or makes things worse than they
were
solution (n)- a way of solving a problem or dealing with a difficult situation
traffic signal (n)-
vacuum cleaner (n)- a machine that cleans floors by sucking up dirt
working model (col)- a model that has parts that move
pp.110-111 Reading A, B, C, D
anti-ageing cream (col)-
articulate (v)- to express your ideas or feelings in words
be/ lie at the root of sth (col)- be the cause of something
build brands (col)-
business unit (n)- a group of people working together as part of a larger group
celebrate innovators (col)- famous
collect feedback (col)-
company-wide (adj,adv) -
contend (v)- compete against someone in order to gain something
conventional method (col)- a conventional method, product, practice etc has been used for
a long time and is considered the usual type
core business (n)- the main business or activities of a company or organization
cut down on test-marketing (col)- to cut through the main part of a tree so that it falls on
the ground
cut your reliance (on sb/ sth) (col)- when someone or something is dependent on someone
or something else
deeply involved (col)- involved very much
evenly distributed (col)- to exist in different parts of an area or group
external source (col)-
fat bonus (col)-
frustration (n)- the feeling of being annoyed, upset, or impatient, because you cannot
control or change a situation, or achieve something
gain (n)- an advantage or improvement, especially one achieved by planning or effort
(chemicals) giant (n)- a very large successful company//omeone who is very good at
doing something
give out (modest) rewards (col)-
intuitive (adj)- an intuitive idea is based on a feeling rather than on knowledge or facts
4. labour in anonymity (col)-
learn something insightful (col)- able to understand or showing that you understand what a
situation or person is really like
marketer (n)- someone who sells goods or services
mind you (phr)- saying something that is almost the opposite of what you have just said,
or that explains or emphasizes it
new entry (col)-
one-on-one (adj)- between only two people
organic growth (col)-
pay schemes (n)-
post sth on a(n) (internal) website (col)- put
present findings (col)-
put out a product (col)-
report directly to sb (col)-
return on (innovation) investments (col)- profit from their investment
revamp (v)- o change something in order to improve it and make it seem more modern
rigour (rigor) (n)- the problems and difficulties of a situation
roll-out (n)- an occasion when a new product is made available for people to buy or use
stock option (n)- that a company offers to sell to an employee at a price that is lower than
the usual price
the rank and file (idm)- the ordinary members of an organization rather than the leaders:
trend-based business (col)- a general tendency in the way a situation is changing or
developing
vast area (col)- extremely large
washing powder (n)- soap in the form of a powder used for washing clothes
brilliant- excellent// extremely clever or skilful
pointless- worthless or not likely to have any useful result
wasteful- using more of something than you should, especially money, time, or effort
beneficial- having a good effect
ridiculous- very silly or unreasonable
life-changing-
space-saving-
silly- not sensible, or showing bad judgment// not serious or practical
time-saving- designed to reduce the time usually needed to do something
practical- relating to real situations and events rather than ideas, emotions etc
ground-breaking- groundbreaking work involves making new discoveries, using new
methods etc
life-saving- life-saving medical treatments or equipment are used to help save people's
lives
annoying- making you feel slightly angry
money-saving-
3
The expressions from ML, Useful language box, p.113.
5. pp.111-112 Language review A, B, C
grant approval (col)- when a plan, decision, or person is officially accepted
consortium (n)- a group of companies or organizations who are working together to do
something
enhance an ability (col)- to improve an ability
knight (sb for sth) (v)- to give someone the rank of knight
make modifications (col)-make a small change made in something such as a design, plan,
or system
prestigious award (col)- admired as one of the best and most important award
test-drive (v)- an occasion when you drive a car so that you can decide if you want to buy
it
thinker (n)- someone who thinks carefully about important subjects such as science or
philosophy, especially someone who is famous for thinking of new ideas or a person who
thinks in a particular way
trial (n)- legal process in which a judge and often a jury in a court of law examine
information to decide whether someone is guilty of a crime
p.112 Listening A, B
back-up plan (col)- plan that you can use to replace something that does not work or is
lost
build a rapport (col)- friendly agreement and understanding between people
grab attention (col)- to take hold of attention with a sudden or violent movement
jargon (n)- words and expressions used in a particular profession or by a particular group
of people, which are difficult for other people to understand - often used to show
disapproval
question and answer session (col)-
seating arrangement (col)- the places where people will sit, according to an arrangement
striking image (col)- unusual or interesting enough to be easily noticed
the KISS principle (keep-it-short-and-simple) (n)- the idea that products or processes
should be kept as simple as possible because they will be more effective and easier to
use. KISS is an abbreviation of 'keep it simple, stupid'.
vary (v)- if several things of the same type vary, they are all different from each other
pp.112-113 Skills A, B, C, D, E
brief (adj)- continuing for a short time or using very few words or including few details
careers evening (col)-
distinctive (adj)- having a special quality, character, or appearance that is different and
easy to recognize
foil (n)- metal sheets that are as thin as paper, used for wrapping food or paper that is
covered with very thin sheets of metal
high (visual) impact (col)- the effect or influence that an event, situation etc has on
someone or something
nationwide (adj,adv)- happening or existing in every part of the country
perks (n)- something that you get legally from your work in addition to your wages, such
as goods, meals, or a car
promising (adj)- showing signs of being successful or good in the future
6. script (n)- the written form of a speech, play, film etc or the set of letters that are used in
writing a language
shortly (adv)- soon or speaking in an impatient and unfriendly way
test launch (n)- to start test, usually something big or important
thoroughly (adv)- completely or carefully, so that nothing is forgotten
pp.114-115 Case study
all too often (phr) - used to say that something sad, disappointing, or annoying happens
too much
briefcase (n)- a flat case used especially by business people for carrying papers or
documents
broadcast (v)- a programme on the radio or on television
canvas (n)- strong cloth used to make bags, tents, shoes etc or a painting done with oil
paints, or the piece of cloth it is painted on
embroidery (n)- a pattern sewn onto cloth, or cloth with patterns sewn onto it or
imaginary details that are added to make a story seem more interesting or exciting
fibre (n)- the parts of plants that you eat but cannot digest. Fibre helps to keep you
healthy by moving food quickly through your body
flick a switch (col)- very quickly and easily, by pressing a switch
get away with sth (phr v)- to not be caught or punished when you have done something
wrong
leather (n) - animal skin that has been treated to preserve it, and is used for making shoes,
bags etc
look out for sth (phr v)- to pay attention to what is happening around you, so that you will
notice a particular person or thing if you see them
mock (adj)- not real, but intended to be very similar to a real situation, substance etc or
surprise etc that you pretend to feel, especially as a joke
panel of judges (col)-
printed fabric (col)-
reflect light (col)- if a person or a thing is reflected in a mirror, glass, or water, you can see
an image of the person or thing on the surface of the mirror, glass, or water
runner-up (n)- the person or team that comes second in a race or competition
slick (adj)- if something is slick, it is done in a skilful and attractive way and seems
expensive, but it often contains no important or interesting ideas
space-age (adj)- very modern
tailored (adj)- a piece of clothing that is tailored is made to fit very well or made or done
specially for someone's particular need or situation
televise (v)- to broadcast something on television
tension (n)- a nervous worried feeling that makes it impossible for you to relax
textured (adj)- having a surface that is not smooth
thing of the past (idm)- something that does not exist any more
thread (n)- DCTIM a long thin string of cotton, silk etc used to sew or weave cloth or an
idea, feeling, or feature that connects the different parts of an explanation, story etc