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A Web 2.0
         somos nozes.


               Phillip Calçado
        http://www.fragmental.com.br
     
Quem?
        Consultor em Arquitetura de Software
    ●



        http://www.fragmental.com.br/
        Membro do Conselho da IASA­Brasil
    ●



        http://riodejaneiro.iasahome.org/
        Coordenador do GUJ
    ●



        http://www.guj.com.br
        JUG Leader do RioJUG
    ●



        http://www.riojug.org
        Coordenador de Desenvolvimento WebMedia
    ●



        http://www.globo.com/
                                      
O Quê?




       
O Quê?



    Web 2.0

        
Web 2.0?




        
Web 2.0?

    Informação?

          
Web 2.0?

    Participação?

           
Web 2.0?

    Tecnologia?

          
Web 2.0?

    Comércio?

         
?
     
“Web 2.0 [...] refers to a perceived or
proposed     second   generation       of   Web-
based services—such as social networking
sites,   wikis,   communication    tools,     and
folksonomies—that          emphasize        online
collaboration and sharing among users.“
                                       -Wikipedia

                        
“Web 2.0 [...] refers to a perceived or
proposed     second   generation       of   Web-
based services—such as social networking
sites,   wikis,   communication    tools,     and
folksonomies—that          emphasize        online
collaboration and sharing among users.“
                                       -Wikipedia

                        
“Web 2.0 [...] refers to a perceived or
proposed     second   generation       of   Web-
based services—such as social networking
sites,   wikis,   communication    tools,     and
folksonomies—that          emphasize        online
collaboration and sharing among users.“
                                       -Wikipedia

                        
“Web 2.0 [...] refers to a perceived or
proposed     second   generation       of   Web-
based services—such as social networking
sites,   wikis,   communication    tools,     and
folksonomies—that          emphasize        online
collaboration and sharing among users.“
                                       -Wikipedia

                        
“Web 2.0 [...] refers to a perceived or
proposed     second   generation       of   Web-
based services—such as social networking
sites,   wikis,   communication    tools,     and
folksonomies—that          emphasize        online
collaboration and sharing among users.“
                                       -Wikipedia

                        
“Web 2.0 [...] refers to a perceived or
proposed     second   generation       of   Web-
based services—such as social networking
sites,   wikis,   communication    tools,     and
folksonomies—that          emphasize        online
collaboration and sharing among users.“
                                       -Wikipedia

                        
Informação


         
Web 1.x
    Conteúdo Editorial

              
     
     
Web 2.0
    Conteúdo Editorial

              
Web 2.0
     Conteúdo Editorial
    Conteúdo do Usuário
               
     
Web 2.0
     Conteúdo Editorial
    Conteúdo do Usuário
    Conteúdo Garimpado
               
     
Web 2.0
     Conteúdo Editorial
    Conteúdo do Usuário
    Conteúdo Garimpado
               
Web 2.0
     Conteúdo Editorial
             +
    Conteúdo do Usuário
             +
    Conteúdo Garimpado
               
Web 2.0
     Conteúdo Editorial
             +em todo lugar
Conteúdo de todas as fontes
 Conteúdo do Usuário
                  a todo momento
             +
    Conteúdo Garimpado
               
Participação


          
     
46% mais 
        computadores 
           em 2006




     
l
               i
              s
                      46% mais 



             a
                    computadores 



            r
                       em 2006




           B
         o
        n
        
     ó
    S
            
Web 2.0
     Conteúdo Editorial
             +
    Conteúdo do Usuário
             +
    Conteúdo Garimpado
               
Web 2.0
     Conteúdo Editorial
             +
    Conteúdo do Usuário
             +
    Conteúdo Garimpado
               
Conteúdo Editorial
          46% a mais de
             +
    Conteúdo do Usuário
             +
    Conteúdo Garimpado
              
E quem organiza 
       isso tudo?




            
vovô
      
vovô viu a uva
            
vovô 'taggeou' a uva
          
vovó
      
vovó procura uva
             
vovó acha uva
           
vovô viu a uva
vovô 'taggeou' a uva
 vovó procura uva
   vovó acha uva
          
vovô viu a uva
vovô 'taggeou' a uva
 vovó procura uva
   vovó acha uva
          
vovô viu a uva
vovô 'taggeou' a uva
 vovó procura uva
   vovó acha uva
          
vovô viu a uva
vovô 'taggeou' a uva
     organização
 vovó procura uva
   vovó acha uva
          
vovô viu a uva
vovô 'taggeou' a uva
 vovó procura uva
   vovó acha uva
          
vovô viu a uva
vovô 'taggeou' a uva
  folksonomy
 vovó procura uva
   vovó acha uva
          
folksonomy

             feita por   
taxonomia                   usuários
             feita para 



                 
Tecnologia


         
www       soa

       
==
www        soa

       
REST


www                soa
      ATOM
      RSS
      JSON
      JavaScript
      XML
      AJAX



            
é o
a
www       soa
    global
       
Comércio


        
quem paga a conta da brincadeira?




                 
micro­empresas surgem...




                 
...mega­empresas compram
             
já vi esse filme antes?




                 
já vi esse filme antes?
            SIM!                          NÃO!
                                   Baseado em experiência 
                                  ●

     Conceito confuso
    ●
                                  passada
     Eterna incerteza
    ●
                                   Já existe gente fazendo 
                                  ●

     Faltam especialistas
    ●
                                  dinheiro
     Falta medir risco real
    ●
                                   Existem mais pessoas na 
                                  ●

     Falta público pagante
    ●
                                  Internet
     Falta tecnologia
    ●
                                   Micropagamentos são 
                                  ●


                                  realidade
                                   Qualquer PC vagabundo 
                                  ●


                                  permite ver vídeo




                               
desta vez existe dinheiro



     a chave é saber como obtê­lo



                  
Concluindo



     
Web 2.0 é conteúdo de todas as fontes o 
    ●


        tempo todo e on­demand


        Web 2.0 é pariticipação ativa do usuário
    ●




        Web 2.0 é o SOA aplicado ao extremo
    ●




        Ninguém sabe direito como ganhar dinheiro 
    ●


        com Web 2.0
                               
Mas, pricipalmente....


                 
Web 2.0 
     não é 
     AJAX!
        
?
     
Obrigado!
                Phillip Calçado
    http://www.fragmental.com.br




          (ARVORES!)
                            
    (http://www.youtube.com/watch?v=JqIeVYIUKxk)

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