The document summarizes a story published by the Norwegian newspaper VG about 72 women killed by their male partners over a 12-week period. VG conducted extensive research across multiple platforms to analyze the cases and raise awareness about domestic violence. The newspaper collaborated across its print, web, and television divisions to produce in-depth coverage including articles, interactive timelines, and debates. The goal was to set a national agenda around this issue and promote discussion. Initial feedback suggested the story achieved significant impact and attention in Norway.

1. 72 women killed by their men –
a VG story on all platforms
INMA, October 2008

2. That was then, this is now…

3. 72 women killed by their men –
a VG story on all platforms
INMA, October 2008

4. The idea
• Family dead
• Two more women killed
• Find all
• Family tragedy

5. The puzzle
• 12 weeks research
• 124 homicides
• Rela9ons
• Rela9ves
• 400 names
• 100 convic9ons in 48 cases
Excel-dokument

6. Findings
• Doctor, engineer, officer, refugee, alcoholic, poli9cian
• 57 per cent wanted divorce
• 65 per cent ethnic Norwegians
• Suicide
• Strangled or stabbed to death
• Only two found insane

7. Primary goals
«VG wanted to set a national agenda, using all our
platforms from November 12th»
«We wanted to catch and keep the readers from day
one.»
«News, causes and consequences should be covered
throughout week 46 with the best cases and angles.»
«We used all our skills and power to refine the findings
and give the story a national impact.»
Tekst hentet fra innkallingen til felles planleggingsmøte VG Avis / VG Nett

8. Plan
• AgendaseKng by paper
• Follow‐ups on web and tv
• Animated graphics
• A web‐special
• Interac9vity
• Debate
• Live pictures

9. The cooperation
• Research by paper
• Mul9medial thinking
• Web involved last three weeks

10. One list

11. One case. Paper, web and tv

17. • http://atvs.vg.no/player/index.php?
id=12594

18. ETHICS
• 63 children
• Contacted all families
• Daily mee9ngs focused on ethics

21. Bertina-video

22. What we made
• 28 pages in VG paper
• 12 frontstories on the web
• 33 newsreleases on the web
• 15 exclusive webstories, not in paper
• 6 TV‐programs
• 3 readers ques9ons
• Debates, blogs and comments
• 350 readers in protocol

23. Dad killed mum

24. This picture: The importantthe 12th.programme in Norway.
This is the most Prime Minister (to the right) and the host.
November debate 2007...

25. Did we succeed?
• Na9onal agenda from day one
• Debates in na9onal radio, tv and other newspapers
• Remained a VG story
• Well‐planned on all plaWorms
• Difficult for compe9tors
• Governmental research star9ng soon
• Extensicve focus on problem

26. No more ”family tragedy”
”It makes my daughters death to a kind of Romeo and
Juliet story. That is a very wrong descrip9on of a brutal
homicide and should never be used again.”
Lise Seljegard, Elines mother