The document discusses product display strategies at Olympic Superstores. It describes horizontal and vertical exhibitions to maximize visibility and accessibility of products. It also mentions displaying products in gondolas and cold/hot zones, with cold zones having less movement and lighting. Other strategies include implementing products in meshes by category and family, cross-presentations of complementary products, and using point-of-purchase marketing materials to encourage purchases. Proper plane and illumination is also discussed to differentiate cold and hot areas.

1. MÓNICA BALLESTEROS
MARÍA ESTHER VILLA
LAURA VARGAS
YESICA SÁNCHEZ

2. OLYMPIC SUPERSTORES

3. HORIZONTAL EXHIBITION
The AXE product
is distributed in an
accessible and
customer view,
with offerings that
allow you to have
greater sales.

4. VERTICAL EXHIBITION
In this type of
display we can see
how the products
occupy an
entire shelf gondola fro
m first to last in a way
that the
customer takes the
product without
problem.

5. EXHIBITION IN GONDOLAS
There are
used different
shelves in order
to draw customers'
attention and
provoke action and
shopping for
products that have a
better output.

6. COLD ZONE
There are
different place
s where are
located
cold products s
uch as meat,
dairy. Where
there is little
movement
and lighting.

7. HOT ZONE
It is located in the
center of setting
remote from the
cold zones

8. IMPLANTATION IN A MESH
The implementation in
a mesh is to ubicatid the
products of the same family
strategically
place the families within a
particular category of
products, depending on the
rotation and / or notoriety of
the items that comprise
it, to "drive" the direction of
flow of customers to ends
or colder areas implantation.

9. IMPLANTATION CRUSADE
The cross-presentation is a joint implementation of products in
different sections or categories of products that complement each
other in the way that consumers are used or consumed.

10. MATERIAL POP
The material POP (Point of Purchase) is a category of
marketing that uses advertising placed at points of sale.
This is done to encourage purchase.

11. PLANE AND ILUMINATIÓN
Olympic superstore is considered as a
supermarket.
 We note that in cold areas there is
less light in hot areas, overall the place is a
very good lighting.